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Field Marketing Manager
Location
United States
Posted
1 day ago
Salary
0
Seniority
Senior
Job Description
Field Marketing Manager
Liquibase
• Build and execute field marketing programs across North America, including executive dinners, roundtables, regional events, customer meetups, webinars, workshops, roadshows, and virtual experiences. • Develop account-based marketing programs aligned to strategic enterprise accounts, expansion opportunities, and priority territories. • Partner with Sales to identify target accounts, build invite lists, and create programs that accelerate active opportunities. • Work closely with Customer Success to develop customer marketing events that drive expansion, advocacy, and executive engagement. • Plan and execute partner marketing activities with cloud providers, technology partners, GSIs, and regional partners. • Develop integrated campaigns around every field program, including pre-event outreach, digital promotion, follow-up, and nurture. • Own the regional field marketing calendar and align programs with product launches, sales priorities, and partner initiatives. • Measure pipeline sourced, pipeline influenced, opportunity acceleration, customer engagement, and overall program ROI. • Manage event vendors, sponsorships, budgets, logistics, and execution from concept through follow-up. • Build repeatable playbooks that scale successful field programs across regions and audiences.
Job Requirements
- 5+ years of B2B SaaS field marketing, ABM, or event marketing experience.
- Proven experience generating measurable pipeline through field programs.
- Experience partnering closely with enterprise sales teams.
- Experience building account-based marketing campaigns.
- Experience planning executive-level customer events.
- Experience working with technology partners or channel organizations.
- Strong project management and organizational skills.
- Experience measuring attribution, pipeline influence, and program ROI.
- Excellent written and verbal communication skills.
- Comfortable operating in a lean, high-growth environment.
Benefits
- Remote First culture, potential for company-wide in-person gatherings
- Home office allowance for remote workers
- Meaningful equity
- Comprehensive health, vision, and dental benefits - country dependent
- Generous paid time off and paid holidays
- 401k match program (US only)
- No punks, no jerks culture
- Growth opportunities and ability to move up within the company
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