Role Description
Tri Delta is seeking a Digital Media Specialist to deploy digital content for Tri Delta’s website, email marketing, and texting platforms while regularly reporting on marketing efforts to ensure strategic, data-driven decisions guide our work. This individual will also contribute to the ongoing maintenance, organization, planning, and upkeep of all digital platforms. The role will collaborate closely with the Brand Support Manager, Digital role, and Tri Delta’s entire Brand Advancement team, including the content development team, but will not be creating content directly.
The ideal candidate will combine their proven technical proficiency with data analytic tools and digital marketing platforms with their passion to support mission-driven organizations.
Qualifications
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Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related field.
Requirements
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1-2 years of experience in digital communications, marketing, or a related field.
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Experience managing or supporting email campaigns, website content, and paid media.
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Experience working with analytics and reporting tools to inform strategy.
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Prior experience in a nonprofit, higher education, or membership-based organization is a plus.
Benefits
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Mission driven culture
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Excellent work environment
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Paid vacation & holidays
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Benefits including health insurance (medical, dental, & vision), retirement, & life insurance
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Industry leading professional training
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Growth & promotion opportunities
Responsibilities
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Digital Analytics & Reporting:
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Collaborate with the Brand Support Manager - Digital, to monitor, analyze, and report on the performance of Tri Delta’s digital communication channels, including website, email, SMS, social media, podcast, and paid media initiatives.
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Collaborate with the Brand Advancement team to evaluate campaign effectiveness, identify audience trends, and optimize communication strategies based on data-driven insights.
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Maintain knowledge of emerging digital marketing trends, platform updates, and analytics best practices to identify opportunities for continuous improvement.
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Email, SMS & Web Communications:
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Collaborate on the execution of Tri Delta’s email and SMS communications and campaigns.
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Ensure communications are delivered accurately, on schedule, and in alignment with Tri Delta’s brand standards and communication strategy.
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Provide support in the creation and delivery of regularly scheduled email communications to target audiences.
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Assist in the management of the account engagement email system, including monitoring prospect limits, custom fields, campaigns, forms, reporting, and communication preferences.
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Website & Content Management:
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In partnership with the Brand Support Manager – Digital, maintain and update content across Tri Delta’s website and chapter websites to ensure accuracy, consistency, and alignment with organizational priorities.
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Monitor website performance metrics and provide recommendations to improve user experience and content effectiveness.
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Edit photos (resize, recolor, etc.) for website and email communications as needed.
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Support chapter sites by answering member questions and maintaining site content.
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Assist in maintaining accurate member records to optimize communication efforts.
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Paid Media:
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Assist in the planning, execution, optimization, and reporting of paid digital advertising campaigns across platforms such as Meta, Google, and other relevant channels.
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Support audience development, campaign targeting, budget allocation, and performance monitoring to maximize campaign effectiveness.
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Analyze paid media results and provide recommendations to improve campaign performance and return on investment.
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Social Media Analytics:
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Monitor and analyze social media performance across organizational and chapter channels.
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Develop reporting and recommendations that inform content strategy, audience engagement efforts, member engagement, and overall social media performance.
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Identify emerging trends, audience behaviors, and opportunities to enhance digital engagement.
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Podcast Production & Reporting:
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Support the publishing, distribution, promotion, and ongoing management of Tri Delta podcast content.
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Track podcast performance metrics and audience engagement, providing quarterly reporting and recommendations for growth and optimization.
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Project & Event Support:
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Strategize communications in partnership with the Brand Support Manager - Digital, and Brand Advancement team to ensure a well-rounded communication approach.
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Keep the marketing and communications team informed of the communications calendar and any potential roadblocks.
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Assist in the execution of event applications.
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Help with additional enterprise and departmental projects/committees as needed.
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Fulfill professional expectations of all Tri Delta employees:
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Abide by and lead others in Tri Delta’s project management process and practices.
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Receive and act on feedback; focus on self-development to become the best version of yourself.
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Pursue open and consistent communication with Tri Delta employees and volunteers.
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Conduct all work with a focus on elevating Tri Delta’s brand as a premier women’s organization dedicated to helping women live, learn, and lead – with Purpose, for a lifetime.
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Be passionate about serving others (e.g., Tri Delta employees, Board members, collegiate and alumnae members) and helping them become the best versions of themselves.
