• Diseñar y ejecutar la estrategia integral de Marketing Online, alineada con los objetivos de crecimiento del negocio. • Incrementar la notoriedad de marca de Reclut en el mercado español y generar demanda cualificada para el marketplace. • Planificar, gestionar y optimizar campañas de Google Ads, LinkedIn Ads y otros canales digitales, garantizando el máximo retorno de la inversión. • Definir e implementar la estrategia SEO y SEM para captar tráfico cualificado y mejorar el posicionamiento de la marca. • Liderar la estrategia de contenidos y redes sociales, con especial foco en LinkedIn como principal canal B2B. • Integrar IA generativa y agentes inteligentes en los procesos de marketing para automatizar tareas, optimizar campañas, generar contenido y mejorar la toma de decisiones. • Analizar métricas de negocio (CAC, LTV, conversión, atribución, ROI, etc.), elaborar informes y proponer acciones de mejora continua. • Diseñar procesos, herramientas y KPIs para construir el departamento de Marketing Online desde cero y liderar su crecimiento futuro. • Trabajar de forma coordinada con Dirección y el equipo Comercial para alinear las acciones de marketing con los objetivos de negocio. • Impulsar una cultura basada en la experimentación, el análisis de datos y la mejora continua mediante pruebas A/B y optimización constante.

• Own and evolve Harper James’s digital acquisition strategy across paid, organic and AI-led discovery channels. • Translate revenue targets and go-to-market priorities into commercially governed acquisition plans. • Drive scalable qualified demand growth while maintaining CAC efficiency, lead quality and ICP alignment. • Establish clear operating rhythms including forecasting, reporting, test roadmaps and performance reviews. • Lead paid acquisition strategy across Google Ads, Microsoft Ads, paid social, YouTube and emerging AI/search formats. • Manage agency relationships and performance against commercial outcomes and ROI. • Optimise channel structure, bidding strategies, conversion signals and budget allocation to improve efficiency and conversion quality. • Take ownership of significant acquisition budgets with accountability for performance and revenue contribution. • Own SEO, AIO and LLM visibility strategy across priority services, sectors and content areas. • Strengthen discoverability as search behaviour evolves across AI-powered search and discovery platforms. • Partner with Brand and content teams to improve authority, visibility and conversion performance. • Use market and competitor insights to inform acquisition priorities and content investment decisions. • Lead CRO strategy across landing pages, service pages, forms and acquisition journeys. • Use data and insight from GA4, GTM, HubSpot and Business Development feedback to identify friction and funnel leakage. • Run structured testing programmes with clear hypotheses, success metrics and commercial evaluation. • Improve conversion performance and enquiry quality across key acquisition journeys. • Own marketing performance reporting requirements across attribution, tracking and data visibility. • Work closely with CRM/Data, Finance and Business Development teams to connect digital activity to pipeline and revenue outcomes. • Develop reporting that goes beyond platform ROAS to include lead quality, cohort analysis, CAC, LTV:CAC and downstream revenue impact. • Present clear commercial narratives, risks and investment recommendations to senior leadership. • Lead and develop the acquisition/performance marketing function and external agency relationships. • Build a high-performance culture focused on measurable outcomes and accountability. • Determine the most effective internal and external delivery model for capability, scale and efficiency. • Coach and develop internal talent while ensuring agencies deliver measurable commercial value.

• Own and execute the company's email marketing strategy using Klaviyo, including campaigns, automations, and customer lifecycle flows. • Build and optimize email sequences such as welcome flows, abandoned cart recovery, post-purchase journeys, win-back campaigns, and promotional campaigns. • Monitor email marketing performance and continuously improve KPIs such as revenue per recipient, conversion rates, click-through rates, and customer retention. • Support customer acquisition initiatives across paid e-commerce channels. • Assist with TikTok Shop strategy, product launches, and marketplace growth opportunities. • Coordinate influencer outreach and partnership campaigns. • Manage and optimize social media marketing initiatives across platforms including Instagram, Facebook, and TikTok. • Collaborate on website improvements, merchandising strategy, and conversion rate optimization efforts. • Analyze campaign performance and provide recommendations based on data and customer insights. • Research and test emerging growth channels and digital marketing opportunities.

• Plan, create and publish engaging content across Instagram, Facebook, TikTok. • Post daily (often multiple times per day) to maximise organic reach. • Schedule and manage content calendars. • Monitor engagement and optimise posting times. • Build audience growth through organic strategies. • Respond to trends quickly and capitalise on viral opportunities. • Stay ahead of Instagram, Facebook and TikTok algorithm changes. • Develop strategies that maximise visibility and engagement. • Minimise content suppression ("shadow banning") where possible. • Understand platform policies and work within them. • Continually test new content formats and posting strategies. • Analyse performance and adjust campaigns accordingly. • Improve website search rankings. • Conduct keyword research. • Optimise website content. • Create SEO-friendly blog articles. • Monitor Google Search Console and Analytics. • Identify new organic traffic opportunities. • Use AI to generate high-quality content. • Create images and marketing assets. • Produce captions, articles and campaign ideas. • Build AI workflows to improve productivity. • Research and implement new AI tools as they emerge. • Assist with broader digital marketing initiatives including email marketing campaigns, landing page optimisation, campaign reporting, competitor research, marketing analytics, promotional campaign planning. • Support outdoor digital advertising campaigns by creating digital billboard artwork, coordinating campaign schedules, managing creative updates, monitoring campaign performance where applicable. • Provide regular reports covering website traffic, SEO performance, social media growth, engagement metrics, content performance, recommendations for continual improvement.