This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves driving the inbound and demand generation efforts to support the company's growth goals. Your expertise will enable the transformation of marketing activities into a substantial and qualified pipeline for auto repair shops. - Own the execution of multi-channel marketing campaigns including paid, organic, CRM, and content strategies. - Optimize landing pages, forms, and CTAs to maximize conversion rates. - Conduct continuous experiments to test offers, messaging, and channels. - Produce educational content such as videos, case studies, and reports for shop owners. - Collaborate closely with sales teams to evaluate lead quality and feedback integration. - Maintain dashboards to monitor leads generated and conversion metrics. Qualifications - 4–8 years of experience in Demand Generation, Growth, or Performance Marketing. - Expert-level skills in HubSpot with proven ability to manage funnels and automated workflows. - Experience in B2B SaaS with a track record of meeting pipeline targets. - Proficiency in Meta, Google Ads, and CRM marketing channels. Benefits - 100% Remote work flexibility. - Comprehensive benefits including fully employer-paid medical insurance. - Equity package and 401(k) for financial growth. - Flexible PTO policy of a minimum of 15 days and parental leave support. - Learning stipend and budget for home office equipment.

• Identify and penetrate a curated list of high-value enterprise accounts through networking and research • Lead all phases of the enterprise sales motion, including discovery, diagnosis, solution design, and delivery • Manage complex contract negotiations, ensuring favorable commercial terms • Partner with Product, Risk, Compliance, and Implementation teams to ensure successful merchant onboarding • Maintain a deep understanding of industry trends such as Interchange Plus Plus pricing models, PCI DSS compliance, and emerging fraud prevention technologies

• You manage and optimize our paid channels (Google, Microsoft, LinkedIn, META, Reddit). • You build a state-of-the-art tech stack using AI and automation (Claude, Manus, Go Marble AI, n8n, etc.) to increase output. • You are responsible for budget management and media planning with a clear performance focus and ROI accountability. • You lead a best-in-class creative strategy that addresses the pain points of SME retailers and generates demand for ERP software. • You ensure on-brand communication that clearly differentiates us from competitors and persuades through excellent copywriting. • You optimize landing pages, paid funnels, and cross-channel retargeting structures. • You are responsible for the tracking setup, including server-side tracking and attribution, and implement tools to ensure high data quality (e.g., Blotout). • You work extensively with HubSpot reports to continuously optimize cost-per-SQL and pipeline contribution. • You identify new paid growth opportunities and channels and test them pragmatically and in a data-driven way.

• Execute P0 / P1 go-to-market campaigns across web, paid, email, social, and partner channels. • Translate strategy into: - Channel plans; - Asset requirements; - Execution timelines; • Manage campaign delivery end-to-end, from brief to launch to iteration. • Track and report on campaign performance, including engagement, conversion, and pipeline influence where applicable. • Maintain consistency and quality across marketing channels and assets. • Create and update campaign landing pages and supporting website content. • Partner with external agencies and internal stakeholders on SEO initiatives. • Implement approved SEO recommendations and track resulting performance signals. • Track and report on website, email and campaign performance using established metrics and tooling. • Partner with Sales and Solutions teams to support launches, enablement materials, and campaign execution. • Support light social execution in partnership with the Director of Marketing.