• You manage and optimize our paid channels (Google, Microsoft, LinkedIn, META, Reddit). • You build a state-of-the-art tech stack using AI and automation (Claude, Manus, Go Marble AI, n8n, etc.) to increase output. • You are responsible for budget management and media planning with a clear performance focus and ROI accountability. • You lead a best-in-class creative strategy that addresses the pain points of SME retailers and generates demand for ERP software. • You ensure on-brand communication that clearly differentiates us from competitors and persuades through excellent copywriting. • You optimize landing pages, paid funnels, and cross-channel retargeting structures. • You are responsible for the tracking setup, including server-side tracking and attribution, and implement tools to ensure high data quality (e.g., Blotout). • You work extensively with HubSpot reports to continuously optimize cost-per-SQL and pipeline contribution. • You identify new paid growth opportunities and channels and test them pragmatically and in a data-driven way.

• Execute P0 / P1 go-to-market campaigns across web, paid, email, social, and partner channels. • Translate strategy into: - Channel plans; - Asset requirements; - Execution timelines; • Manage campaign delivery end-to-end, from brief to launch to iteration. • Track and report on campaign performance, including engagement, conversion, and pipeline influence where applicable. • Maintain consistency and quality across marketing channels and assets. • Create and update campaign landing pages and supporting website content. • Partner with external agencies and internal stakeholders on SEO initiatives. • Implement approved SEO recommendations and track resulting performance signals. • Track and report on website, email and campaign performance using established metrics and tooling. • Partner with Sales and Solutions teams to support launches, enablement materials, and campaign execution. • Support light social execution in partnership with the Director of Marketing.

• own the ARR number across federal and commercial markets • build pipeline and close deals • run full sales cycles from sourcing through POC to production contract close — no handoffs, you own the relationship end to end • sell into CISOs, CIOs, program managers, security architects, and procurement across both federal and commercial buying committees • navigate federal procurement processes alongside commercial enterprise sales cycles • build the go-to-market strategy, sales motions, and playbooks that will scale across both markets • develop channel partnerships with MSSPs, resellers, defense primes, and tech alliances • hire and build out the sales team as revenue grows • work directly with founders and engineers to convert POCs and feed customer signal back into the product roadmap • travel regularly to customer sites for executive meetings, POC kickoffs, and relationship building

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Marketing - REMOTE. In this pivotal role, you will be responsible for developing and executing comprehensive marketing strategies that drive growth and elevate brand presence in the market. You will work closely with cross-functional teams, including Sales, Product, and Data to ensure alignment and maximize impact. Your leadership will foster innovation and ensure the marketing efforts are data-driven and results-oriented. This role presents an exciting opportunity to influence the trajectory of a dynamic organization in the construction intelligence sector. You will lead initiatives that directly contribute to pipeline creation and revenue growth, creating a significant impact on the business. Join us to shape the future of the marketing landscape in this industry. - Own and scale a predictable, full-funnel growth engine. - Champion AI-driven marketing and manage the marketing technology stack. - Design high-impact ABM programs for enterprise and mid-market accounts. - Lead product marketing strategy and build high-converting sales enablement assets. - Define the brand narrative and position the company as a category leader. - Develop content strategy across the full customer lifecycle. - Partner with operations to optimize the marketing funnel. - Build, coach, and lead a high-performance marketing team. Qualifications - Full-stack B2B marketing and growth leadership experience. - 8+ years of experience in demand generation and GTM strategy. - Ability to architect systems and execute campaigns hands-on. - Strong analytical and metrics-driven mindset. - Experience with modern MarTech and RevOps platforms. - Fluent in AI-powered marketing tools and strategies. - Strong partnership skills with Sales, Product, and Executive Leadership. - Comfortable with fast-paced and ambiguous environments. Benefits - Competitive salary with performance-based incentives. - Flexible work hours and the ability to work remotely. - Opportunities for professional growth and development. - Collaborative and innovative team environment. - Access to advanced marketing technology and resources. - Health and wellness benefits. - Inclusive workplace culture.