• Execute and grow organic and paid social media across multiple brands • Own coordination and execution of in-person events and sponsorships • Manage day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets • Cross-promote products, podcast social promotion, and end-to-end event execution • Research, vendor coordination, logistics, pre-event promotion, and post-event reporting

• Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success • Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities. • Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to seamlessly adopt and scale AI-driven marketing technologies across channels • Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations • Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance • Serve as a trusted advisor to clients, inspiring them with forward-thinking strategies and solution-oriented approaches to challenges • Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices • Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life • Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way • Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact • Show up as confident and fluent in executive-level dialogue, and be able to connect marketing initiatives to overarching business goals and priorities • Actively contribute to Shaw/Scott’s thought leadership by sharing insights, publishing perspectives, and elevating the company’s presence in the industry

• Develop and execute strategic multi-channel campaigns (email, in-product, webinars, content, events) that drive awareness and adoption of strategic partner solutions within the athenahealth client base. • Collaborate with Partner Management and Product Marketing to translate partner value propositions into compelling client-facing messaging. • Track performance and optimize programs based on engagement and adoption metrics. • Lead marketing initiatives that promote the athenahealth Partner Marketplace and overall ecosystem. • Support go-to-market strategies for new partner launches and key solution categories. • Support end-to-end marketing efforts at industry events—from pre-event promotion to onsite engagement and post-event follow-up—to drive new partner recruitment. • Support development of leadership programs (blogs, case studies, webinars, speaking opportunities) that highlight partner innovation and ecosystem value. • Create scalable marketing toolkits, playbooks, and assets to support partner promotion and co-marketing programs with strategic partners. • Develop and execute scalable communication plans to keep a large partner ecosystem apprised of program updates, changes, and opportunities. • Lead the partner communications plan for the launch of the user conference sponsorship prospectus, driving awareness and solicitation of sponsorship commitments across the partner ecosystem. • Manage end-to-end communications for sponsoring partners before, during, and after the event to ensure clarity on deliverables, timelines, and post-event follow-up. • Lead cross-functional collaboration with Marketing Operations to implement scalable lead tracking, reporting, and performance measurement for a growing partner ecosystem. • Work with Marketing Operations to standardize reporting and dashboards that provide visibility into partner program performance and ROI.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a LinkedIn Growth Specialist to manage our LinkedIn presence and drive outbound lead activity. This role is responsible for building brand credibility, growing executive and company visibility, and generating qualified leads through consistent LinkedIn content, engagement, and direct outreach. This is not a passive posting role. The ideal candidate understands LinkedIn as a revenue channel, not just a content platform, and can connect social activity to pipeline outcomes. Working hours: 9:00 AM – 5:00 PM EST Key Responsibilities: - LinkedIn Content & Profile Management - Manage and grow company and executive LinkedIn profiles. - Plan, write, and publish B2B-focused LinkedIn content, including: - Thought leadership posts - Industry insights - Product or solution positioning - Case studies and proof points - Maintain a consistent brand voice and posting cadence. - Outbound Lead Generation (LinkedIn) - Execute daily outbound activity on LinkedIn, including: - Connection requests - Personalized follow-up messages - Comment-based engagement to warm prospects - Identify and engage ICP-aligned prospects (titles, industries, company size). - Use social selling best practices to move prospects toward sales conversations. - Engagement & Community Building - Engage with relevant accounts, prospects, and industry voices. - Respond to comments and messages in a timely, professional manner. - Build visibility through meaningful participation in conversations. - Lead Tracking & Coordination - Track outbound activity, responses, and lead status. - Coordinate with sales or business development teams to: - Hand off qualified leads - Align messaging and follow-up - Maintain clean records of outreach and outcomes. - Performance & Optimization - Monitor key metrics, including: - Profile and post engagement - Connection acceptance rates - Response rates - Leads generated - Refine content and outreach messaging based on performance insights. Qualifications - 3–6+ years experience in B2B social media or LinkedIn-focused roles - Proven experience generating outbound leads via LinkedIn - Strong understanding of: - B2B buyer journeys - Social selling best practices - LinkedIn platform mechanics - Excellent written communication and personalization skills Requirements - Experience supporting executive or founder-led LinkedIn accounts - Familiarity with CRM tools and lead tracking workflows - Experience working closely with sales or revenue teams - Background in SaaS, enterprise, media, or professional services Benefits - $13 - $14 an hour Company Description 1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide. Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential. We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com . We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.