Infragistics

• Own the product's marketing strategy, execution, and results • Translate business goals into a clear action plan with timelines and measurable outcomes • Serve as the accountable owner for Reveal marketing performance • Partner with internal teams and vendors (SEO, PPC, creative) while maintaining ownership • Own end-to-end demand generation and growth for Reveal, including pipeline contribution, conversion rates & channel performance • Personally drive execution across Email, Paid, Organic, Events and Affiliates • Ensure programs are launched, iterated, and optimized—not stalled in planning • Own the strategy, execution, and measurement of ABM programs • Partner with Sales to define target accounts, develop tailored messaging and assets, coordinate outreach and follow-up • Use intent and account data (e.g., 6sense, Demandbase) to drive prioritization • Own the Reveal marketing budget, including planning and allocation, spend optimization, ROI and performance reporting • Make tradeoff decisions to maximize impact • Regularly report results vs. plan and adjust strategy accordingly • Own Reveal’s positioning, messaging, and value propositions • Translate technical capabilities into clear, benefit-driven messaging • Personally write and edit website copy, landing pages, blog content, campaign messaging, Thought Leadership etc. • Define and track KPIs tied to pipeline and growth • Build and maintain dashboards and reports in Slingshot • Ensure attribution is in place and aligned with sales • Use data to drive continuous improvement and prioritization

• Oversee day-to-day accounting operations including AP, AR, payroll, journal entries, reconciliations, and month-end close for global organization • Responsible for all deferred revenue calculations and revenue policies surrounding software and services – requires a firm understanding of ASC606 • Maintain accurate general ledger and supporting documentation • Ensure timely and accurate monthly, quarterly, and annual financial statements • Manage accounting policies and ensure compliance with GAAP • Maintain strong internal controls and improve processes to reduce risk and increase efficiency • Drive special projects which may require technical accounting skills and the ability to effectively utilize Excel, SharePoint and NetSuite • Manage global accounting staff and outsourced professionals • Lead annual budgeting process and provide ongoing forecasting updates • Track and report KPIs, including revenue, margins, and cash flow • Provide financial analysis and recommendations to improve profitability and operational performance • Manage company cash flow planning, including: cash flow forecasting, collections of accounts receivable and payment of accounts payable in a timely manner • Support banking relationships, credit facilities, and payment systems • Oversee payroll processing through BambooHR and Trax ensuring accuracy and compliance • Ensure compliance with payroll taxes and related filings • Manage annual audit with a high level of interaction for the external accountants to meet deliverables as specified by the Board of Directors • Coordinate tax preparation and filings with external audit firm

• Execute and grow organic and paid social media across multiple brands • Own coordination and execution of in-person events and sponsorships • Manage day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets • Cross-promote products, podcast social promotion, and end-to-end event execution • Research, vendor coordination, logistics, pre-event promotion, and post-event reporting

• Own the product's marketing strategy, execution, and results • Translate business goals into a clear action plan with timelines and measurable outcomes • Serve as the accountable owner for Reveal marketing performance • Personally drive execution across Email, Paid, Organic, Events and Affiliates • Ensure programs are launched, iterated, and optimized—not stalled in planning • Partner with internal teams and vendors (SEO, PPC, creative) while maintaining ownership • Partner with Sales to define target accounts, develop tailored messaging and assets, coordinate outreach and follow-up • Use intent and account data (e.g., 6sense, Demandbase) to drive prioritization • Regularly report results vs. plan and adjust strategy accordingly • Personally write and edit website copy, landing pages, blog content, campaign messaging, Thought Leadership etc. • Maintain consistency in brand voice and messaging • Define and track KPIs tied to pipeline and growth • Build and maintain dashboards and reports in Slingshot

• Own, develop and evolve paid media strategies across Google Ads, LinkedIn Ads, Bing, Amazon Ads, and paid social • Build and manage campaigns for lead generation, ABM, retargeting, and product-led growth • Recommend budget allocation and reallocation based on performance, seasonality, and business priorities • Drive MQLs, SQLs, and pipeline contribution, not just traffic • Partner with Sales and RevOps to ensure strong lead quality and attribution • Optimize toward CPL, CAC, conversion rate, and pipeline velocity • Build, launch, and manage campaigns end-to-end across platforms • Own campaign structure, targeting, bidding strategies, budgets, and pacing • Continuously optimize for CPL, conversion rate, lead quality, and scale • Conduct in-depth keyword research to identify high-intent, high-ROI opportunities • Write, test, and refine ad copy across search, social, display, and video formats • Partner with Product Marketing to improve landing page performance • Monitor competitor PPC activity to inform keyword, creative, and bidding decisions • Own paid media measurement across platforms, analytics tools, and CRM • Manage paid media programs across multiple brands with distinct ICPs and funnel motions.