• Design and lead marketing strategies aligned with long-term goals. • Interpret data, trends, consumer behaviors, and market signals to guide decisions and optimize experiences. • Partner with product, media, content, and data teams to develop integrated, effective approaches. • Translate complex insights into narratives and plans that inspire teams and stakeholders. • Identify growth opportunities across digital and traditional channels, always with a focus on measurable performance.

• Plan, create, and optimize paid traffic campaigns on Facebook Ads and Google Ads, focusing on ROI and performance; • Monitor metrics and KPIs, interpreting data to quickly adjust strategies; • Prepare clear, concise reports demonstrating tangible results for clients and the internal team; • Collaborate with the marketing team to ensure every action aligns with sales funnel objectives; • Continuously research new tools, trends, and techniques to stay ahead of the market.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description You are the bridge between a client’s vision and their enterprise marketing reality. As an Engagement Strategist (Marketing Cloud), you aren’t just checking boxes; you’re the trusted advisor who translates business goals into sophisticated Salesforce Marketing Cloud Engagement solutions. We lead the way in marketing innovation, and we need you to own the relationship and ensure our clients are getting the absolute most out of their high-scale automation investment. Qualifications - 5+ years of experience in a consultant or strategist-level role within the Salesforce ecosystem or a similar enterprise marketing automation space. - Proven success navigating and configuring Marketing Cloud Engagement, specifically mastering Email Studio, Journey Builder, and Automation Studio. - Hands-on experience building and deploying robust solutions using data extensions, and a working knowledge of SQL and AMPscript. - A track record of translating high-level business requirements into clear, technical roadmaps while managing timelines. - The ability to break down "tech-speak" into digestible training and documentation for stakeholders and end-users. - Experience coordinating work with internal teams and contractors to deliver projects efficiently. Requirements - Guide the client relationship by acting as a proactive partner and primary advisor for their Marketing Cloud strategy and execution. - Translate client business objectives into technical requirements, ensuring every personalized journey we build has a clear purpose. - Build and configure sophisticated automations and cross-channel journeys that drive measurable engagement and ROI. - Lead business process reviews to uncover marketing pain points and design the future state of a client’s digital marketing environment. - Empower client teams by leading training sessions and creating documentation that makes complex data structures feel simple. - Collaborate with the broader Sercante team to peer-review solutions and share knowledge that levels up the entire agency. Benefits - Within your first 90 days, you have fully integrated into your client accounts, established trust, and are proactively driving their marketing roadmap. - By month 6, you have successfully delivered multiple complex implementations on time and within budget, with zero critical errors. - Within your first year, you are viewed as an indispensable extension of the client’s team, resulting in high retention rates and expanded account opportunities. Company Description At Sercante, we value passion, self-motivation, and a collaborative spirit. Our ideal team member is curious, detail-oriented, and committed to continuous learning. They excel in remote environments, are proactive problem-solvers, and embody these key qualities: - Lifelong learner with a passion for diving deep into details. - Self-driven and thrives in dynamic, ambiguous situations. - Organized and deadline-oriented with a strong sense of ownership. - Effective delegator who empowers team members. - Resourceful and able to find solutions through research. - Curious and adaptable to new challenges and opportunities. - Embraces remote work and aligns with our core values. - Thoughtful communicator who clarifies client needs before proceeding.

• Support in creating and executing digital B2B marketing initiatives, including content creation and targeted B2B campaigns • Management and optimization of CRM tools and our LinkedIn presence to engage enterprise clients • Support the planning and execution of marketing campaigns, product launches and industry events • Collaborate with internal teams and external agencies to ensure effective communication of complex technologies • Assist the marketing team with day-to-day operational tasks