Shaw/Scott

• Provide project delivery leadership for complex marketing productions from planning to execution, ensuring alignment with business goals, timelines, and budgets • Define and manage project scope, deliverables, milestones and success criteria • Develop and maintain a detailed project plan and RASCI matrix • Track project progress and communicate risks or roadblocks with solution recommendations proactively • Collaborate with cross-functional teams including marketing, technical services, data engineering and external vendors to gather requirements and define project objectives • Act as primary point of contact between internal stakeholders, the client and third-party service providers • Oversee the technical aspects to assist in translating technical considerations and requirements (e.g. data mapping, platform configuration, ESP integrations) • Organize regular project status meetings, providing updates to stakeholders and senior leadership • Develop contingency plans to address unforeseen challenges and facilitate ad hoc meetings to address these proactively • Review all key deliverables for client readiness • Facilitate training sessions for end-users to ensure a smooth transition

• Support the execution of marketing activities by partnering with clients and a cross-functional team of experts • Responsible for building, testing, and deploying digital marketing campaigns, including email, SMS, push and web messages • Build multi channel marketing campaigns within tools such as Braze, SFMC, Bloomreach or Iterable • Peer review and QA other team members’ builds • Support clients' technical needs on leading marketing automation platforms • Develop analytics dashboards on target platforms • Configure and build marketing automation tool components based on specifications • Work closely with technical and project management teams to deliver per agreed schedules • Perform functional testing of implementations to confirm accuracy • Continually learn new solutions and advance technical skills

• Lead data-driven strategic initiatives across email, SMS, mobile, and emerging channels, leveraging technical expertise and analytics to guide client success • Lead modernization initiatives within client email programs, incorporating modular design systems, scalable templates, and AI-ready frameworks that future-proof marketing capabilities. • Drive comprehensive AI readiness efforts by recommending systems and practices that enable clients to seamlessly adopt and scale AI-driven marketing technologies across channels • Translate complex customer, behavioral, and campaign data into clear, high-impact insights and actionable recommendations • Develop measurement frameworks, segmentation models, and testing roadmaps that drive innovation and optimize performance • Serve as a trusted advisor to clients, inspiring them with forward-thinking strategies and solution-oriented approaches to challenges • Continuously scan the marketplace for emerging trends, tools, and technologies, incorporating them into client strategies and internal best practices • Collaborate with cross-functional teams—creatives, developers, data analysts, campaign managers—to bring big-picture strategies to life • Deliver engaging presentations, workshops, and playbooks that communicate complex strategies in a compelling, client-friendly way • Ensure all presentations are audience-appropriate and crafted to tell a clear, compelling story demonstrating strategic vision and measurable business impact • Show up as confident and fluent in executive-level dialogue, and be able to connect marketing initiatives to overarching business goals and priorities • Actively contribute to Shaw/Scott’s thought leadership by sharing insights, publishing perspectives, and elevating the company’s presence in the industry

• Serve as a technology expert and trusted point of contact for clients • Lead technical design sessions and develop solutions, aligned with client objectives • Oversee client onboarding, data integrations, technology implementations, and enterprise-level platform migrations • Create in-depth documentation, including system diagrams and technical details • Provide training and documentation to empower clients and internal teams • Collaborate with cross-functional teams across strategy, creative, quality assurance, and account management • Demonstrates a growth mindset; Identify growth opportunities and help improve mature clients' marketing technology capabilities • Stay current with industry trends and maintain technology expertise through certifications and learning