Shaw/Scott

• Provide project delivery leadership for complex marketing productions from planning to execution, ensuring alignment with business goals, timelines, and budgets • Define and manage project scope, deliverables, milestones and success criteria • Develop and maintain a detailed project plan and RASCI matrix • Track project progress and communicate risks or roadblocks with solution recommendations proactively • Collaborate with cross-functional teams including marketing, technical services, data engineering and external vendors to gather requirements and define project objectives • Act as primary point of contact between internal stakeholders, the client and third-party service providers • Oversee the technical aspects to assist in translating technical considerations and requirements (e.g. data mapping, platform configuration, ESP integrations) • Organize regular project status meetings, providing updates to stakeholders and senior leadership • Develop contingency plans to address unforeseen challenges and facilitate ad hoc meetings to address these proactively • Review all key deliverables for client readiness • Facilitate training sessions for end-users to ensure a smooth transition

• Support the execution of marketing activities by partnering with clients and a cross-functional team of experts • Responsible for building, testing, and deploying digital marketing campaigns, including email, SMS, push and web messages • Build multi channel marketing campaigns within tools such as Braze, SFMC, Bloomreach or Iterable • Peer review and QA other team members’ builds • Support clients' technical needs on leading marketing automation platforms • Develop analytics dashboards on target platforms • Configure and build marketing automation tool components based on specifications • Work closely with technical and project management teams to deliver per agreed schedules • Perform functional testing of implementations to confirm accuracy • Continually learn new solutions and advance technical skills