• Запуск, оптимізація та масштабування рекламних кампаній у Meta Ads • Робота з performance-метриками та продуктовими показниками (rebill rate, cancel rate, LTV) для покращення результатів продукту • Генерація та тестування гіпотез у закупівлі трафіку • Оцінка креативних гіпотез: аналіз звʼязку між візуальними форматами та перформансом • Аналіз конкурентів і ринку • Тісна взаємодія з креативною, продуктовою та аналітичною командами • Дослідження та запуск нових каналів трафіку (TikTok, Snapchat, Newsbreak)

• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns • Own paid acquisition across channels, including search, display, paid social, and retargeting. • Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration. • Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy • Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth • Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy • Define and track growth KPIs across acquisition, activation, and revenue • Own Flex.one as a core growth surface, improving discoverability, performance, and conversion • Drive organic acquisition through technical SEO, structured content, and site optimization • Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO) • Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement • Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners • Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels

• Develop and implement innovative SEO strategies to improve the visibility and ranking of our website and our clients' websites in search engines. • Produce engaging, SEO-optimized content for our blog, website, and social platforms. • Supervise and coordinate the work of a remote team of freelancers. • Use analytics tools to track the performance of our digital strategies and present detailed reports. • Play a central role in SEO optimization, improving conversions on our platforms, and creating engaging content. • Design, deploy, and monitor innovative digital advertising campaigns. • Establish an A/B testing culture across all aspects of our digital strategies.

Role Description We’re hiring a Growth Marketing Manager to run acquisition experiments and lifecycle programs that improve activation, conversion, and retention. You’ll work cross-functionally with Sales/Product and operate with high ownership. Qualifications - 3+ years in growth/performance marketing (B2B SaaS preferred) - Strong analytics skills (GA4/Mixpanel/Amplitude + spreadsheets) - Strong copy instincts for ads and emails - Comfortable running experiments end-to-end and writing learnings - Ability to prioritize high-impact work and execute consistently Requirements - Plan and execute paid acquisition experiments (search/social) - Improve landing pages and funnel conversion with CRO testing - Own lifecycle campaigns (onboarding, activation, retention, winback) - Build reporting and weekly readouts (CAC, conversion, retention) - Coordinate with Sales/CS on lead quality, targeting, and messaging Benefits - Remote work opportunity (India) Hiring Process - Intro call - Short case exercise (audit a funnel and propose experiments) - Final interview