Role Description We are looking for a Sales Operations Associate to work with Wonolo’s Marketing team. You will be employed by a third-party legal entity authorized to do business in the location in which you reside and you will provide contractual services to Wonolo’s Marketing team. We're looking for a hands-on, builder-first systems person to own the tooling that powers our go-to-market motion. You'll make our Sales, Customer Success, and Self-Serve tool stack work better together and with far less manual effort — connecting systems, automating repetitive work, and bringing a clear point of view on what belongs in the stack and why. This is a role for someone who sees a manual process and instinctively asks, "Can this run itself?" You'll partner closely with the leaders across our customer-facing functions who own execution, bringing the requirements and cross-functional context that shape what gets built. Our ideal candidate will be a good person who is also committed to doing good work. Are you excited about working with a close-knit team at a mission-driven, US-based technology company? If this is who you are or you can and desperately want to be, please read on! We welcome qualified candidates located anywhere in Latin America #LI-Remote. What you'll do: - Tooling Ownership, Evaluation, and Support - Own and manage the GTM toolstack (Salesforce, Gong, Clay, Qualified, Zapier, Y-Meadows), serving as first-line support for reps and senior frontline managers on tooling questions. - Scope and drive GTM tooling initiatives end to end, defining milestones, holding cross-functional partners accountable, and driving them to real outcomes or business impact. - Evaluate new tools and AI-driven workflows with a clear, opinionated view on what earns a place in the stack and what doesn't. - Build compelling business cases to secure investment in the tools worth adopting. - Build the documentation, self-serve resources, and automation that make the reactive support load shrink over time. - Automation & Workflow Design - Identify manual, repetitive processes across the go-to-market team and build automations to eliminate them (Clay, Zapier, and similar tools). - Build self-sufficiently in Clay — tables, enrichment waterfalls, API/webhook connections, and AI-driven columns — wired into our CRM, enrichment sources, and tool stack. - Own the build, testing, and ongoing maintenance of these workflows — keeping them healthy as tools and processes evolve, not just shipping the first version. - Reduce manual effort across Sales and Customer Success wherever it shows up. - CRM Requirements and Systems Partner - Partner closely with our Salesforce Admin as the strategic link between go-to-market needs and CRM execution — gathering requirements from functional leaders, shaping them into clear, well-reasoned specs, and working together to prioritize and build the changes that move the business forward. - Own data quality standards (deduplication, field definitions, hygiene) as requirements you define and prioritize, with the Admin executing the build. Qualifications - 2 to 4 years in a systems, operations, or GTM tooling role (revenue ops, sales ops, marketing ops, or similar). - Hands-on experience building automations and working across the broader GTM toolstack (Clay, Gong, Zapier, or similar tools) – you have no problem learning new tools fast. - Experience evaluating or piloting AI tools in real business workflows. - Working fluency in Salesforce – comfortable in the data model and reporting, even without admin certification. - A track record of ramping up on new tools quickly and forming an independent point of view. - Strong ownership instincts – proven experience in scoping ambiguous cross-functional work and driving it with little oversight. - A clear, direct communicator who can translate between technical systems and non-technical stakeholders. - A genuine enthusiasm for working alongside Sales and Account Growth teams - you respect the grind of the role, and it shows in how you show up for them (even if you've never carried a quota yourself). Nice to haves: - Experience building Clay tables and workflows – Clay University or Cohort training is a plus. - Salesforce admin certification (not required, but useful given the CRM/systems partnership). Benefits - The opportunity for growth in a mission-driven and well-funded start-up. - Company laptop. - Paid time off, Holiday pay, and Unpaid time off. - Access to no-cost on-demand mental health support, including counselling, mindfulness and meditation, and well-being courses. - Ability to work from anywhere in Colombia, El Salvador, Costa Rica, or Guatemala (no more commutes!). - Team outings, happy hours, company off-sites, and more!

• Serving as the primary Salesforce subject matter expert for the Services organization, owning both front-end (page layouts, fields) and back-end (custom objects, advanced Flows) configuration in order to support scalable, repeatable operations • Designing and deploying repeatable Salesforce processes tailored for an enterprise SaaS professional services environment in order to improve forecast accuracy, utilization tracking, and project health visibility • Leading cross-functional projects independently from inception through completion in order to deliver on operational priorities set by senior leadership across Services and Customer Engineering • Collaborating with BI Analysts to maintain a clean Salesforce data foundation in order to ensure all Services activity is accurately reflected in executive reporting and downstream business intelligence • Identifying and resolving process bottlenecks across the implementation and consulting lifecycle in order to accelerate project delivery and reduce manual overhead for Services leadership

• Proactively identify, prospect, and develop new strategic accounts within the assigned territory through inbound and outbound sales activity • Conduct customer discovery to understand business objectives, technical requirements, operational challenges, and decision-making processes • Own the full sales cycle, including prospecting, qualification, solution presentations, demonstrations, objection handling, negotiations, and closing • Build and maintain strong relationships with technical influencers, procurement leaders, quality professionals, and executive stakeholders • Lead customer presentations and technical solution discussions in partnership with sales engineers, product specialists, and service teams • Collaborate with marketing, product management, customer success, and service teams to support account growth, customer retention, and upsell opportunities • Maintain accurate CRM records, manage pipeline activity, and deliver consistent revenue forecasts • Communicate relevant market trends, competitive activity, and regulatory considerations, including GxP, FDA 21 CFR Part 11, and applicable ISO standards • Represent the voice of the customer internally by sharing market feedback, product needs, and improvement opportunities

• Support day-to-day operations of key commercial platforms • Collaborate with stakeholders to define detailed requirements • Conduct testing and manage software releases • Resolve operational issues to ensure platform reliability