With Primary Care. For Primary Care.
Brand Manager
Location
Maryland
Posted
3 days ago
Salary
$115K - $135K / year
Seniority
Senior
Job Description
Brand Manager
Aledade, Inc.
• Lead the development and execution of brand awareness campaigns and promotional initiatives. • Oversee creative concept development, manage budget, and leverage AI tools for persona/audience/message testing. • Support new business solutions by developing positioning and supporting promotional activities. • Serve as the primary point of contact for all co-branding inquiries. • Help define and implement brand guidelines. • Assist in brand awareness research and pulse monitoring efforts.
Job Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- 5-7 years of experience in brand management, partnership marketing, or related role
- Experience managing vendor relationships and external partnerships
- Demonstrated knowledge of brand management principles and best practices
- Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction.
- Strong project management skills with ability to handle multiple initiatives simultaneously
- Excellent written and verbal communication skills
Benefits
- Flexible work schedules and the ability to work remotely are available for many roles
- Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
- Robust time-off plan (21 days of PTO in your first year)
- Two paid volunteer days and 11 paid holidays
- 12 weeks paid parental leave for all new parents
- Six weeks paid sabbatical after six years of service
- Educational Assistant Program and Clinical Employee Reimbursement Program
- 401(k) with up to 4% match
- Stock options
- And much more!
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