• The Brand and Content Manager will design and implement Tahaluf’s content strategy across the relevant digital touchpoints and across the digital customer journey. • This is a key role within the team to boost the online visibility for Tahaluf and to increase customer engagement as part of our overall outreach strategy. • Develop a marketing communications plan including strategy, goals, budget and tactics • Create engaging digital content with a strong understanding of how to target key audience groups. • Be accustomed to analysing user data and making informed decisions that results in continuous improvement across our owned marketing channels (email, website and social). • Create and develop written and visual content to engage and convert relevant audiences. • Be an imaginative copywriter with the ability to produce effective marketing collateral (email marketing, website landing page content and social media posts). • Work with the rest of our Digital Centre of Excellence and our clients wider marketing team to develop content for successful marketing campaigns for B2B events and exhibitions, and digital products in line with agreed KPIs. • Be Strategically minded when it comes to planning and executing digital campaigns, alongside analysing engagement data and identifying trends in customer interactions. • Work with a team & be responsible for contributing towards specific KPI targets, including total leads generated and total conversions. • Work in collaboration with the wider marketing team and to work closely with other external agencies and partners. • Creating / Refreshing Tahaluf’s online presence for new products and services. • Identifying opportunities across the digital customer journey that is designed to improve customer experience and resulting in new leads and improved sales. • Provide content for timely, relevant communications through designated mix of channels and work with the Marketing Managers to optimise the effectiveness of these communications. • Evaluating and recommending new digital technologies that may be used for digital channel management efficiencies. • Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing. • The ability to strategically advice and influence on content creation. • Deep understanding of the digital marketing ecosystem and the role that each digital channel plays. • Business acumen and an understanding of budget management and forecasting when running digital marketing campaigns. • Developing social media strategies with the aim of increasing brand awareness and customer engagement.

• Design polished, on-brand creative assets across presentations, leadership decks, digital communications, videos, event materials, brand toolkits, message guides, and other strategic content needs • Bring key brand integration moments to life through visual storytelling, producing announcement graphics, co-branded assets, and welcome visit experiences that engage new teams and reinforce the OneDigital brand • Create and adapt digital-first assets for multiple formats and channels, understanding how audiences consume content across email, presentation, video, internal communications, social, and web environments • Collaborate with the M&A Communications & Integrations Lead to develop creative frameworks, including co-branded logos and communications toolkits, that support seamless brand integration across acquired firms • Support brand announcement creative strategy across key milestones such as acquisition announcements, business updates, product launches, and more, with a digital-first approach spanning email graphics, social assets, internal communications, and beyond • Partner cross-functionally with growth & sales teams, internal communications, M&A integration, regional teams, and other field & business stakeholders to ensure strong alignment across message, design, and delivery • Support the design and development of traditional media creative such as business cards, brand stationery, printed collateral, promotional items, and more • Use AI and digital tools thoughtfully to accelerate ideation, iteration, drafting, workflow efficiency, and content development while maintaining strong human judgment, brand quality, and creative discernment • Collaborate with internal creative partners and external agencies to translate business needs into effective concepts, ensure brand consistency across deliverables, and extend campaign or content work across channels and touchpoints.

• Lead end-to-end execution of Best Buy Express marketing initiatives, including annual planning, campaign development, and stakeholder alignment • Manage brand partnerships, activations, sponsorships, and special projects • Develop marketing briefs and partner with creative, media, retail marketing, content, digital media, and external agencies to bring campaigns to life • Own project timelines, budgets, approvals, and campaign execution • Represent the Brand team in cross-functional meetings and working teams • Analyze campaign results, develop recommendations, and identify opportunities for continuous improvement • Support development of annual brand plans and go-to-market strategies • Act as a brand steward, ensuring work aligns with brand standards and strategic objectives

Role Description Alliance Animal Health is seeking a Brand Manager to lead and grow the PriorityPet Urgent Care (PPUC) brand, with a focus on B2B veterinarian recruitment marketing, increasing brand awareness and consideration, and generating a strong pipeline of prospective partner doctors. The Brand Manager will bring the PPUC brand strategy to life through integrated marketing campaigns, social media, and industry event activations, with a strong emphasis on content, storytelling, and channel performance. This role will also lead the stand-up and ongoing management of corporate social media channels (Instagram, LinkedIn, Facebook) to expand reach, engagement, and brand visibility. The ideal candidate is both strategic and hands-on, with experience in brand building and management, recruitment marketing, event marketing, and digital channel growth. They are strong storytellers who can create compelling content, leverage data-driven insights to strengthen brand performance to support business growth and have a passion for engaging professional audiences. Qualifications - Experience in brand building and management - Experience in recruitment marketing - Experience in event marketing - Experience in digital channel growth Requirements - Support and evolve the brand positioning and messaging for PriorityPet Urgent Care, focused on attracting veterinary professionals and building the pipeline of doctor partners who are interested in building their own urgent care hospitals. - Ensure a consistent, differentiated brand presence across all digital and recruitment marketing touchpoints. - Maintain and evolve brand guidelines, messaging frameworks, and value propositions tailored to veterinarian audiences. - Act as a brand steward, ensuring all communications reinforce brand credibility, trust, and awareness. - Lead the creation, launch, and ongoing management of PPUC corporate social media channels (Instagram, LinkedIn, Facebook). - Develop and execute a content strategy that builds brand awareness and engages veterinary professionals. - Create and manage a consistent cadence of organic content, storytelling, and campaign amplification. - Monitor social performance and optimize for reach, engagement, follower growth, and content effectiveness. - Stay current on platform trends, content formats, and audience behaviors to continuously evolve strategy. - Develop and optimize professional veterinarian focused content including social posts, campaigns, landing pages, and recruitment materials. - Lead storytelling efforts highlighting career paths, ownership opportunities, and the PPUC partnership model. - Ensure messaging clearly communicates the value proposition for veterinarians considering urgent care ownership. - Partner with internal stakeholders to bring forward authentic stories and thought leadership content. - Support execution of trade show and industry event marketing strategies to increase awareness and consideration of PriorityPet Urgent Care among veterinary professionals. - Partner with internal stakeholders and external vendors to deliver high-quality, brand-forward event activations. - Measure event performance and optimize participation using engagement metrics, lead quality, and post-event conversion insights. - Support the planning and execution of signature company conferences and events for veterinary partners, ensuring a consistent, elevated brand experience. - Partner with the performance team to grow the pipeline of partner doctors through paid media campaigns (Google Ads, paid social, and more). - Align brand campaigns with SEO, content strategy, and digital discoverability best practices. - Use insights to continuously improve channel mix, creative performance, and audience targeting. - Track and analyze performance across campaigns and channels, including engagement, lead generation, and conversion metrics. - Partner cross-functionally to connect marketing efforts to recruitment and growth outcome. - Partner closely with Growth, Talent Acquisition, Strategy, Marketing and Leadership teams to align brand and recruitment marketing strategies. - Support employer branding alignment to ensure consistent candidate experience across all touchpoints. - Collaborate with external partners and agencies to deliver high-quality campaigns and content. Benefits - WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER. - Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin.