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Brand Strategist
Location
United States
Posted
17 hours ago
Salary
$57K / year
Seniority
Senior
Job Description
Brand Strategist
Penta Group
• Work collaboratively with creative, media, and production teams developing brand strategy and creative campaign recommendations for clients • Draft planning materials that ensure high-quality, strategically sound creative deliverables, including project proposals, strategy briefs, and creative briefs • Inform strategy and partner with creative and production teams to execute comprehensive creative campaign assets, including TV/video, digital, social, or radio ads; websites; and event activations • Work in collaboration with media/ads management team to report on campaign performance and optimization recommendations for clients • Follow clients' businesses and industries to maintain a current knowledge base and keep the team apprised of new and ongoing developments
Job Requirements
- Previous full-time or internship experience in a multi-client agency focused on brand management, creative strategy, or a similar role
- Past experience utilizing Excel or Google Sheets to track campaigns or creative projects
- Excellent verbal and written communication skills
- Experience in storytelling and creative conceptualization
- A demonstrated ability to prioritize multiple, competing priorities
- Strong analytical skills
- The ability to take initiative; motivated and self-starting
- Strong attention to detail
- An understanding of project management best practices, such as project management software or project management paradigms
- Experience speaking to complex stakeholder audiences like policymakers, investors, or media
- Preferred, but not required:
- Experience with creating graphics and data visualizations
- Experience with data management
- Demonstrated project management experience working with creatives or production agencies
- Experience working on creative projects in complex, or highly regulated, industries like Technology, Financial Services, Energy, Healthcare, etc.
Benefits
- Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums
- Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
- Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
- Paid Parental Leave: 12 weeks of paid parental leave for birthing and non-birthing parents
- Flexible Paid Time Off: Flexible Paid Time Off (PTO) policy and a generous holiday schedule
- Additional Perks & Support: A monthly cell phone stipend
- Optional employee-paid pet insurance coverage through Nationwide
- Frequent firm-wide social events and team-building activities
- Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
- Wellness benefits including a gym membership discount program, mental health resources, and access to virtual health consultations
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