Yelp

• Define and drive the product roadmap for Yelp's ads auction • Partner with Engineering and Data Science to refine ad selection system • Conduct analysis of auction datasets to uncover optimization opportunities • Lead end-to-end product lifecycle for auction-related features • Collaborate with cross-functional teams to drive business impact

• Serve as a key measurement expert on client engagements, partnering with sales teams to deliver actionable insights and guidance. • Develop and implement attribution models, lift studies, and performance analyses for client-facing projects. • Guide clients on measurement maturity, data strategy, tracking implementation, and experimentation design. • Translate complex analytics into clear, relevant business recommendations for marketing stakeholders. • Support clients in understanding cross-channel performance and maximizing the impact of their media investments. • Use Chatbench, Yelp’s internal tool that provides secure access to a number of LLM models, to research, draft proposals, analyze data and overcome objections. • Equip account teams with compelling measurement narratives and insights to support renewals, upsells, and new business pitches. • Build and present measurement playbooks, ROI cases, and insight packages tailored to client verticals and needs. • Define KPIs, reporting standards, and best practices for measurement with account team partners.

• Own end-to-end execution and optimization of email, push, and in-product messaging programs • Establish and enforce channel best practices to drive engagement, retention, and conversion • Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels • Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations • Adopt and advocate for channel best practices (e.g., send cadence, segmentation, personalization) • Leverage AI to improve strategies, creative output, and campaign performance • Scout emerging communication channels (e.g., SMS) for growth opportunities • Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI • Stay ahead of changes that could impact deliverability and channel efficacy • Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly • Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure • Own requirements for automation, personalization, data flows, and reporting across all growth channels • Lead rapid identification, troubleshooting, and resolution of platform issues • Drive adoption of AI within MarTech to accelerate growth marketing efforts • Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies • Foster a data-first, experiment-driven culture within the consumer growth team • Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact • Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight • Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence • Serve as a mentor and subject matter expert across Growth and MarTech operations

• Own the product strategy and roadmap for ad formats and placements • Define and test new ad formats and layouts • Drive advertising integration into evolving Yelp experiences • Enhance UX and design of ad units • Partner with Data Science to design experiments • Collaborate cross-functionally with Engineering, Design, Search Product, and Ads teams

• You will be the face of Yelp in your region by attending local events and building relationships with local business owners and community organizers. • You will conceptualize, plan, and execute Yelp events in your region. • You will engage with your local Yelp Elite squad online and offline, by hosting Yelp Elite events at local businesses and keeping them up to date on the latest happenings in your city. • You will be responsible for building Yelp collections for the Local Yelp newsletter, which features weekly themes highlighting the best local businesses to discover. • You will manage the day-to-day curation and growth of Yelp’s local social media presence across Instagram and Twitter.

• Lead the preparation, coordination, and review of quarterly and annual filings (Forms 10-K, 10-Q, and 8-K), ensuring compliance with US GAAP and SEC regulations. • Draft financial statements, footnotes, and Management Discussion & Analysis (MD&A) disclosures. • Perform technical accounting research; prepare position papers on complex topics (e.g., business combinations, segment reporting); and conduct detailed analysis and review of key accounting items such as cash flow statements and diluted EPS. • Identify and evaluate upcoming accounting pronouncements, lead implementation of new standards, and clearly communicate findings to management, business partners, and auditors. • Coordinate the review process with internal stakeholders, legal counsel, and external auditors. • Oversee and mentor accounting team members, providing coaching, goal setting, performance feedback, and career development. • Assist with monthly/quarterly close activities, including reviewing journal entries and reconciliations related to stock-based compensation. • Drive process improvement initiatives to streamline close and reporting workflows, with a focus on automation, AI-enabled solutions, and enhanced controls. • Ensure robust documentation of accounting policies, procedures, and controls to meet SOX and audit requirements. • Support special projects and ad hoc analysis, including M&A integration.

• Prepare monthly payroll input in cooperation with our various payroll providers • Manage workflow to ensure all payroll transactions are processed correctly and on time • Check trial and final payroll outputs and process month-end reports, including creating and reconciling payroll journals • Respond to queries from employees, HR, Accounting, and local government offices in a timely manner • Complete and coordinate tax year endings • Ensure payroll (including treatment of Share Options / Restricted Stock Units) is processed in compliance with local legislative regulations • Support internal and external payroll audit requests • Drive improvements and standardizations across payroll processes and assist with additional accounting projects • Demonstrate excellent customer service skills when communicating with employees

• Independently draft and negotiate enterprise-level business development and commercial contracts • Architect and negotiate novel AI licensing agreements • Apply deep commercial expertise to align legal solutions with Yelp’s broader business goals • Advance company objectives by actively balancing speed with risk • Demonstrate a strong, self-managing drive to take responsibility • Interact constantly with other departments to execute agreements and advance business development

• Develop and maintain the release and observability systems that support our development lifecycle. • Engage with and execute on a technical vision. • Give back by mentoring other engineers and sharing the skills you learn. • Collaborate with team members and engineers across the company to design elegant systems. • Work with a globally distributed team based in multiple countries.

• Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values. • Provide mentorship and guidance to the team critical incident resolution, and contributions to strategic projects. • Develop clear and trusted data streaming platforms that follow a “data as a product” philosophy to support company-wide decision-making. • Lead the design, development, and scaling of modern data pipelines that support analytical and operational use cases while driving innovation through AI assisted development, monitoring, schema validation, and performance tuning. • Define and enforce best practices for pipeline architecture, testing, and documentation. • Own and manage SLAs for streaming systems, proactively ensuring quality, reliability, and incident response readiness. • Partner cross-functionally with engineering and business teams to gather requirements and deliver integrated solutions. • Continuously improve the internal developer experience through tooling, automation, and documentation such as project wikis and runbooks.