• Develop copy for paid media campaigns, especially for Meta Ads. • Create headlines, hooks, sales arguments, calls to action (CTAs), and ad variations for A/B testing. • Write scripts for VSLs using direct-response marketing frameworks. • Produce landing pages, sales pages, advertorials, emails and other conversion assets. • Develop messaging for lead activation and nurturing campaigns via WhatsApp and CRM. • Conduct in-depth research on target audiences, competitors, offers, objections, desires, proof elements, mechanisms, and levels of awareness. • Collaborate with Growth, Paid Traffic, and Commercial teams to interpret campaign metrics and propose new communication hypotheses. • Review and optimize existing copy based on campaign performance. • Document learnings, tests performed, and communication patterns to continuously evolve strategies. • Ensure consistency between value proposition, offer, and messaging across all stages of the funnel.

• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications. • Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns. • Craft transactional and automated messages that enhance the user experience. • Tailor messaging for different customer personas and user segments. • Collaborate with the Head of CRM to refine messaging strategies based on performance analytics. • Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates. • Analyze open rates, click-through rates, and customer response data to refine copy effectiveness. • Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting. • Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality. • Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven. • Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals. • Provide copy direction for visual assets in CRM campaigns.

• Write compelling conversion, nurture, and email copy that matches the founder's distinct voice. • Research, pitch, and secure strategic placements on relevant podcasts and conferences. • Adapt core long-form content into engaging captions and micro-assets for social media channels. • Collaborate directly with other teams to keep all campaigns synchronized and moving. • Monitor marketing channels to ensure all customer touchpoints work cohesively together.

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives) • Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids) • Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces • Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies