• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications. • Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns. • Craft transactional and automated messages that enhance the user experience. • Tailor messaging for different customer personas and user segments. • Collaborate with the Head of CRM to refine messaging strategies based on performance analytics. • Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates. • Analyze open rates, click-through rates, and customer response data to refine copy effectiveness. • Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting. • Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality. • Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven. • Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals. • Provide copy direction for visual assets in CRM campaigns.

• Write compelling conversion, nurture, and email copy that matches the founder's distinct voice. • Research, pitch, and secure strategic placements on relevant podcasts and conferences. • Adapt core long-form content into engaging captions and micro-assets for social media channels. • Collaborate directly with other teams to keep all campaigns synchronized and moving. • Monitor marketing channels to ensure all customer touchpoints work cohesively together.

• Partner with internal teams to turn complex data into engaging and meaningful copy for a variety of audiences, including HCPs, patients/caregivers, and internal client audiences (e.g., sales representatives) • Develop original content for deliverables across digital and print media (e.g., product brochures, emails, social media, banner advertisements, videos, websites, core visual aids) • Collaborate with Creative personnel leads to help establish the creative vision and refine graphics and layouts for all pieces • Engage with clients to understand their brand(s), key messages, and creative vision; explore and develop innovative ideas appropriate to client marketing strategies

Role Description This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Senior Copywriter — crafting content that helps adult learners, working professionals, and healthcare workers take the most important step of their careers. You'll write across the full content spectrum — email, paid social, digital display, web, and video — for five distinct higher education brands with different voices, audiences, and program portfolios. Your work bridges the gap between curiosity and choice, delivering answers that make a complex decision feel clearer. You'll work within a high-velocity, AI-augmented studio where Pencil is part of the workflow, and creative quality is never compromised by speed. Qualifications - A portfolio of strong writing across digital channels — email, social, web, and campaign copy — that demonstrates both craft and strategic thinking. - Proven ability to write in multiple brand voices with precision, adapting tone and register for different audiences and contexts. - Experience writing in or adjacent to higher education, healthcare, or mission-driven categories is a strong differentiator; an understanding of adult learner psychology and high-stakes decision-making is particularly valued. - Experience working in high-volume content production environments, with an organized, deadline-driven working style. - A collaborative, mentoring mindset — you invest in the quality of the team's work, not just your own. - Advanced use of AI writing and content tools to enhance creative output and production efficiency. - Experience designing AI-assisted content workflows for self and team — including prompting strategies, editorial QA processes, and quality benchmarking. - Ability to train others on effective AI tool usage within a copywriting context. - Rigorous human editorial oversight: clear judgment on when AI enhances versus detracts from creative quality and brand integrity. Requirements - Write high-quality copy across all channels and formats — email, paid social, digital display, web, and video scripts. - Maintain deep brand fluency across all five healthcare education institutions, understanding the distinct voice, audience, and compliance requirements of each. - Collaborate with Art Directors and the Associate Creative Director to ensure copy and design integrate seamlessly across all assets. - Mentor and support junior Copywriters in the Toronto team, providing clear creative feedback and guidance. - Work within Pencil and other AI-assisted tools to enhance content production speed and quality — using AI to explore and iterate while maintaining rigorous human editorial judgment. - Manage multiple concurrent briefs within OMG, prioritizing effectively and delivering to agreed SLAs without compromising quality. - Ensure all copy is audience-appropriate, brand-compliant, and sensitive to the compliance requirements of higher education and healthcare marketing. - Contribute to the development of campaign concepts, content frameworks, and messaging strategies alongside the CRM Strategy Lead and ACD. - Participate in brand immersion and onboarding sessions to build deep institutional knowledge of university programs, audiences, and marketing priorities. Benefits - Base salary range from CAD $114,750.00 to $128,250.00. - Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. Company Description OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.