Faculdade UNIGUAÇU

• Develop copy for paid media campaigns, especially for Meta Ads. • Create headlines, hooks, sales arguments, calls to action (CTAs), and ad variations for A/B testing. • Write scripts for VSLs using direct-response marketing frameworks. • Produce landing pages, sales pages, advertorials, emails and other conversion assets. • Develop messaging for lead activation and nurturing campaigns via WhatsApp and CRM. • Conduct in-depth research on target audiences, competitors, offers, objections, desires, proof elements, mechanisms, and levels of awareness. • Collaborate with Growth, Paid Traffic, and Commercial teams to interpret campaign metrics and propose new communication hypotheses. • Review and optimize existing copy based on campaign performance. • Document learnings, tests performed, and communication patterns to continuously evolve strategies. • Ensure consistency between value proposition, offer, and messaging across all stages of the funnel.