• Manage full-cycle recruitment for roles across regions and functions, from sourcing and screening to coordinating interviews and supporting offer processes. • Contribute to talent strategy and workforce planning, supporting forward-looking hiring plans, capability mapping, and future skill needs as the business scales. • Help shape and evolve our Employee Value Proposition (EVP), partnering with People & Performance and the business to ensure our story resonates in the market and reflects the real employee experience. • Build scalable recruitment practices and foundations, designing processes, tools, and ways of working that can flex across regions, functions, and increasing hiring volumes. • Upskill and enable hiring leaders, through coaching, training, and ongoing partnership to lift interviewing quality, assessment rigour, and hiring decision-making. • Support compensation benchmarking and market insights, contributing data and insights to inform fair, competitive, and consistent offers aligned to our compensation philosophy. • Partner on diversity, equity, and inclusion initiatives, helping embed inclusive hiring practices and broaden access to talent across all roles. • Represent Halter in the market, acting as an ambassador at events, universities, and industry forums to strengthen our talent brand. • Build and maintain strong candidate pipelines for current and future roles, proactively sourcing talent through multiple channels. • Work closely with hiring managers to understand role requirements, team goals, and key success profiles. • Provide guidance on hiring processes and help managers run smooth, effective, and inclusive recruitment cycles. • Deliver an exceptional, consistent candidate experience at every stage of the process, reflecting our culture and values. • Ensure all communication and interactions contribute positively to our employer brand. • Maintain our ATS and recruitment workflows to keep the hiring process efficient and organised. • Track and share key metrics like time-to-fill, pipeline progress, and candidate feedback to help improve our approach over time. • Support initiatives around internal mobility, diversity, and employer branding. • Look for opportunities to improve recruitment processes and tools as we scale. • *We’re a fast-moving growth company, so from time to time, other responsibilities will pop up and you’ll be part of making it all happen!*

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners. The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world's most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all. We are looking for a creative and data-driven Product Marketing Manager - B2C to own the go-to-market strategy and growth lifecycle for Facetune, our cutting-edge AI-powered creative app. In this role, you will act as the voice of our users—from casual selfie-editors to professional content creators. You will sit at the intersection of Product, Growth, and Brand to turn advanced AI photo/video editing features into engaging, viral, and high-converting user experiences. What you will be doing - Consumer Insights & Trends: Conduct customer, market, and competitive research across mobile apps, web products, and emerging AI experiences to identify user needs, market opportunities, and strategic product insights. - Product Strategy: Identify gaps in the market, emerging customer needs, and competitive opportunities to influence feature prioritization and product direction. - Feature Go-To-Market (GTM): Develop and execute end-to-end launch strategies for new features, including positioning, messaging, launch planning, stakeholder alignment, and marketing coordination. - Positioning & Messaging: Develop compelling positioning, messaging frameworks, value propositions, and customer-facing copy that communicate product value in a fun, engaging, and relatable way. - Marketing Strategy & Briefs: Create strategic PMM briefs outlining target audiences, messaging, launch strategy, creative direction, and business objectives to guide cross-functional execution. - Cross-functional Collaboration: Work closely with Product, Design, Research, Analytics, and Marketing teams throughout the product lifecycle to align on product strategy, launches, and customer communication. Your skills and experience - Experience: 2+ years of Product Marketing experience, specifically managing B2C mobile apps with subscription-based business models, and 4–6 years of overall experience in Product, Marketing, or related roles. - Analytical Mindset: Leverage product analytics, customer insights, experimentation results to evaluate opportunities, measure impact, and inform strategic decisions. - Agility: Thrives in a fast-paced environment where you can test an idea, look at data, and pivot within days. Preferred Qualifications (Bonus) - Experience using AI tools such as Claude, ChatGPT, Cursor/Code, Cowork, Claude Design, or similar platforms to improve research, content creation, workflows, and collaboration. - Strong curiosity about emerging AI products, consumer technology, and digital creativity trends. Why Join Us:We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new. We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together. At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place. We got you covered!We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use. We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups. We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.

• Own and continuously evolve the product marketing strategy, aligning it to company growth objectives and the product roadmap • Develop deep understanding of the market, buyers, users, competitors and the problems our products solve • Define and maintain core positioning, value proposition and differentiated narrative for the product portfolio • Define and own a tiered launch framework that matches go-to-market effort, investment and visibility to the expected market and business impact of each release • Determine the tier of each release, orchestrate the cross-functional plan, and run launches end to end • Define standard deliverables, timelines and roles per tier so launches are repeatable and predictable • Build a master messaging framework (value proposition, pillars, proof points, persona-specific messages) that cascades into all internal and external materials • Collaborate day to day with product managers to align messaging and launches with the roadmap • Equip sales and presales with enablement assets: pitch decks, playbooks, competitive battlecards, demo narratives and ROI tools • Develop customer-facing content – case studies, references, web and campaign content – in partnership with marketing • Run competitive intelligence and win/loss analysis, feeding insights back to product and go-to-market teams

Role Description THP invests in owner- and founder-led businesses generating single-digit EBITDA, with strong track records and the potential to meaningfully scale through their first infusion of institutional capital. Following the close of each platform or add-on acquisition, we invite business owners to remain actively involved as presidents of their operating units. We have deep respect for what it takes to build a business from the ground up and view founders as essential partners in our strategy. Their institutional knowledge, market insight, and long-standing customer relationships are critical to continued success, which is why we encourage them to remain with the platform as presidents of their respective operating units. To bridge this gap, we deliberately construct seasoned leadership teams at each platform. Within the first year of ownership, THP will recruit a Go-to-Market Leader as this core hire provides the sales process discipline, pricing strategy, and demand generation expertise needed to professionalize the commercial engine and accelerate revenue growth. If your background matches the Go-to-Market Leader role, we’d love to connect with you. Please submit your resume and contact information and someone from our team will be in touch shortly. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Qualifications - Background in sales process discipline - Experience in pricing strategy - Expertise in demand generation Requirements - Strong track record in a relevant field - Ability to professionalize the commercial engine - Experience in accelerating revenue growth Benefits - Opportunity to remain actively involved as president of operating units - Support from seasoned leadership teams