Growth User Acquisition (UA) Manager
Location
Worldwide
Posted
2 days ago
Salary
0
Seniority
Lead
Job Description
Growth User Acquisition (UA) Manager
Ant-Tech
Role Description Are you passionate about scaling mobile games and turning data into growth? We're looking for a Growth / User Acquisition (UA) Manager to help bring Mood Boost's mobile games to millions of players worldwide. You'll own user acquisition strategy, optimize marketing performance, collaborate with creative teams, and drive sustainable, profitable growth. If you enjoy testing, analyzing, and scaling campaigns across multiple ad networks, we'd love to hear from you. What You'll Do - User Acquisition - Plan, launch, and optimize campaigns across Meta, Google Ads, TikTok, Unity Ads, and AppLovin - Manage UA budgets and continuously improve campaign efficiency - Optimize key metrics including CPI, ROAS, and LTV - Identify and scale high-performing campaigns globally - Creative Strategy - Partner with artists and creative teams to develop engaging video and playable ads - Run creative experiments and A/B tests - Identify winning creatives and scale successful concepts - Analytics & Optimization - Monitor and analyze campaign performance using key metrics such as CPI, ROAS, LTV, Retention, and Funnel conversion - Analyze cohorts and player behavior - Make data-driven decisions to improve marketing performance - Growth & Store Optimization - Develop organic and viral growth initiatives - Optimize App Store Optimization (ASO) for both the App Store and Google Play - Continuously explore new acquisition channels and growth opportunities Requirements - Success Metrics - User Acquisition - Cost Per Install (CPI) - Install Volume - Return on Ad Spend (ROAS) - Unit Economics - LTV / CPI Ratio - Payback Period - Creative Performance - Click-Through Rate (CTR) - Installs Per Mille (IPM) - Creative Win Rate Qualifications - 2+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing - Hands-on experience with major advertising platforms: - Meta Ads - Google Ads - TikTok Ads - Unity Ads - AppLovin - Strong analytical mindset with excellent budget optimization skills - Comfortable making decisions based on performance data - Fluent English communication Benefits - 🌍 Fully remote — work from anywhere - 🎮 Work on exciting mobile game titles - 📈 High ownership with real impact on product growth - 💡 Data-driven, fast-moving environment - 🚀 Opportunity to scale games played by users worldwide Interested? Send us your CV and include examples of campaigns you've scaled, key performance metrics (CPI, ROAS, budgets), and any successful game launches you've worked on.
Related Guides
Related Categories
Related Job Pages
More Growth Marketing Jobs
• Drive Global Market Expansion • Identify, evaluate, and prioritize new market opportunities based on commercial potential, player behaviour, competition, and market trends. • Develop and execute scalable market entry strategies alongside senior leadership. • Build and maintain strong relationships with affiliates, agencies, operators, and strategic partners to support market expansion. • Monitor market trends, competitor activity, and commercial performance to uncover new growth opportunities. • Lead Acquisition Strategy & Performance • Lead acquisition initiatives across multiple channels to drive player growth and optimize conversion. • Continuously improve the acquisition funnel, from registration through the early player lifecycle, focusing on activation, retention, and long-term player value. • Analyze acquisition performance, identify bottlenecks, and implement data-driven optimizations. • Oversee welcome offers, promotional mechanics, onboarding journeys, and acquisition messaging to improve player conversion. • Collaborate, Lead & Deliver Results • Collaborate cross-functionally with Product, CRM, Payments, SEO, Affiliate, Sales, and Customer Support teams to maximize acquisition performance. • Mentor and support Acquisition Associates and work closely with the Sales Coordinator to ensure operational excellence. • Prepare strategic reports, forecasts, and recommendations for senior leadership, supporting budgeting and market expansion planning.
Growth & Marketing Specialist
A-PlayersBuilding top-performing teams for the best product companies in Ukraine and the US
• Lead key marketing initiatives with real accountability in a fast-moving, high-expectation environment • Own marketing and communication initiatives end to end • Turn complex ideas into clear, founder-ready messages (LinkedIn, emails, decks, landing pages) • Write and edit content on behalf of founders • Support positioning, go-to-market initiatives, and curated events • Research startups, markets, events, or ecosystems and synthesize insights into actionable angles • Manage timelines, follow-ups, and execution details
Title: Growth Manager Location: Boulder United States Job Description: Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business. We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads. The Market Integrity team within Informa Markets'' Health & Nutrition division is responsible for maintaining effective compliance programs for our events, virtual platforms, publications, and digital product offerings. The team provides compliance screening, education, regulatory consulting, and works to advance integrity within the health and nutrition industry through its Standards, MarketReady Insights, and Beacon Discovery programs. Our digital products connect buyers and sellers year-round while upholding the same high standards of integrity that define our in-person events. This role can be based in our Boulder, CO or Phoenix, AZ office. This role requires someone who understands the natural and organic industry from the inside - not as a category, but as a community - and who can represent our programs and products credibly across events, customer relationships, and internal teams. You will bring genuine industry fluency, strong judgment, and a willingness to grow into the full scope of the role. We value potential and trajectory as much as prior experience; some of our best hires in this function have developed into it over time. In this role you will need to be using consumer of data, a natural relationship builder with marketing, PR, and sales, and a collaborative partner to content teams across the portfolio. CORE RESPONSIBILITIES Event Management & Representation - Own end-to-end exhibit coordination at our events - booth strategy, staffing, materials, and logistics - in close partnership with the marketing team. - Identify speaking opportunities and serve as a primary presenter for customer-facing programming, representing our full suite of programs and products at our events and industry conferences. Internal Enablement & Communications - Attend cross-functional event planning meetings on behalf of the Market Integrity Group; track what''s developing and share intelligence proactively with internal teams. - Serve as the primary communications lead with our marketing teams - holding coherence across multiple representatives who support different programs and our two-sided platform. - Own PR communications strategy and lead content collaboration across both portfolio businesses, treating both as growth pathways rather than support functions. - Maintain strong working relationships with sales, events, sponsorship, and client services teams. Partnerships - Manage existing partnerships with attentiveness and follow-through, including participation in enterprise client relationships in coordination with the audience manager. - Identify and develop new partnership opportunities aligned with Market Integrity Group growth priorities. - Represent partnership value clearly to both external partners and internal stakeholders. Product & Program Growth Support - Apply industry knowledge and buyer perspective to evaluate and provide feedback on our digital discovery platform - including how it serves real buyer workflows and where it can better meet their needs. - Contribute to growth strategy for newer programs such as our regulatory consulting business, drawing on understanding of the industry landscape and customer needs. - Develop deep fluency in our standards programs from a value proposition perspective - not compliance - translating what standards mean for brands, buyers, and partners into language that informs strategy, communications, and how we differentiate our premium offerings. Data-Informed Growth - Work closely with the Data Intelligence Analyst to consume and interpret data across a range of performance, behavioral, and partner data sources - bringing that intelligence to bear on growth decisions across all programs. - Lead commercialization strategy for data reports and data-driven products, working with the Data Intelligence Analyst on analytical feasibility and the commercial product director on packaging and positioning - ensuring that what we bring to market is grounded in both what the data can support and what the industry will value. Strategic & Cross-Functional Contribution - Bring a holistic perspective to strategic planning - as the only growth role with visibility across all programs and products - with insights grounded in industry experience, data literacy, and a practical understanding of how standards, programs, and products create competitive differentiation. What Success Looks Like In the first 90 days, the priority is orientation and execution - developing a clear picture of existing partnerships, data assets, and commercialization opportunities, and beginning to move on the highest-priority ones. Within six months, you will have advanced opportunities already in progress, strengthened our event presence, and established a clear rhythm with marketing, PR, and sales. Over time, you will be a measurable contributor to revenue growth and market expansion - someone who not only connects the pieces but drives tangible commercial outcomes across our programs and products. This role also offers an exceptional platform for professional development: as the only growth function with visibility across all of our programs and products, you will build a breadth of business knowledge that few roles at any level can match, supported by dedicated learning resources and a culture committed to your growth. Required - Meaningful experience in or deep familiarity with the natural and organic products industry - as a buyer, standards professional, brand manager, retailer, or in a comparable role that gave you genuine fluency in how this industry and its community operate. - Working knowledge of natural and organic standards and certification frameworks (e.g., USDA Organic, Non-GMO, Regenerative, or equivalent); you don''t need to be a standards expert, but you need to understand why they matter. - Strong relationship-building instincts; comfortable working across external partners and internal teams at all levels. - Clear written communicator with the ability to develop presentations and customer-facing content; willingness to grow into public speaking and customer-facing seminar work. - Good judgment and comfort with ambiguity; able to prioritize and take initiative without waiting to be directed. - Curiosity about data - willing to engage with performance dashboards and analytical outputs and draw meaningful conclusions, even if you''re still developing this skill. - Familiarity with New Hope Network, Informa, or related industry organizations and standards bodies. - Experience in event management, trade show coordination, or exhibit strategy. - Background as a retail buyer, category manager, or in a role requiring evaluation of supplier compliance and product attributes. - Comfortable using AI tools to accelerate day-to-day work - drafting communications, synthesizing research, preparing for meetings, and developing customer-facing content. We believe that great things happen when people connect face-to-face. That''s why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com Our benefits include: - Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment - Broader impact: take up to four days per year to volunteer, with charity match funding available too - Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves - Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year - Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount - Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more - Recognition for great work, with global awards and kudos programs - As an international company, the chance to collaborate with teams around the world The salary range for this role is $78K- $86K/YR, based on experience. We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you''ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.
• Deliver Insight-Led Solutions: Translate complex data into actionable insights that help clients make informed decisions and achieve measurable outcomes. • Collaborate Cross-Functionally: Partner with internal teams (e.g., Client Insights, Product, and Analytics) to deliver integrated solutions and ensure client success. • Maintain Industry Expertise: Stay current on trends in consumer packaged goods, retail, and general merchandise to position Circana as a thought leader and trusted advisor. • Utilize Sales Tools and Platforms: Leverage Circana’s proprietary platforms (e.g., Unify+, Liquid Data, Intelligence Suite) to support client engagements and solution delivery. • Advanced Analytic Skills: Demonstrated ability to conceive, manage, and deliver fact-based analyses, with a focus on consumer solutions, providing clients with clear, actionable insights to inform strategy.




