Ludicrum

• Coordinate with hiring managers to identify staffing needs and define candidate selection criteria. • Source top talent through online channels including LinkedIn and other professional networks. • Review and evaluate CVs, portfolios, and references to build shortlists of the strongest candidates. • Create job advertisements and tailored interview questions that reflect each role's requirements. • Lead interviews with external candidates and maintain thorough records of all recruitment materials and notes. • Manage and optimise the Applicant Tracking System (ATS). • Write and update company recruitment policies, and coach hiring managers on best practices. • Produce recruitment metrics reports, interpret findings, and drive continuous improvements.

• Develop and communicate a clear product strategy that aligns with business goals and market opportunities for B2B products. • Ensure market research, competitive analysis, and customer feedback to identify trends and insights for B2B products. • Collaborate with the B2B Lead to define and align on product objectives and key performance indicators (KPIs). • Own the product roadmap for B2B products, balancing business priorities, customer needs, and technical feasibility. • Collaborate with engineering, design, and marketing teams to define product requirements and specifications. • Works closely with the other product teams to align shared platform decisions with partner-specific needs. • Act as the primary point of contact for product-related queries and updates for B2B products. • Work closely with both partners and internal teams, to gather requirements and manage expectations. • Present product plans, progress, and performance to the B2B Lead and other key stakeholders. • Oversee the end-to-end product development process, ensuring projects are delivered on time and within budget. • Assist in the quality assurance process by reviewing product changes and enhancements to ensure they meet regulatory standards, user needs, and industry best practices. • Contribute to launch readiness through scoping and UAT, alongside internal B2B Ops and B2B partners. • Monitor product performance, gather user feedback, and identify areas for improvement. • Analyze user behavior to drive innovation and enhancements that improve product functionality, usability, and customer satisfaction. • Implement data-driven improvements to enhance product functionality, usability, and customer satisfaction.

• Develop and maintain detailed test plans, test cases, and scripts (manual and automated). • Execute and oversee manual and automated tests (functional, integration, regression, possibly performance/security). • Review requirements and contribute to refinement sessions. • Collaborate with internal teams and external development partners to reproduce defects, validate fixes, and escalate issues according to release cycles. • Participate in automation efforts and integrate scripts with CI/CD pipelines. • Analyze test coverage, metrics, and provide reports on releases and overall quality. • Prepares and documents development requests related to the admin panel, and forwards those reports to the development assistant for ticket creation. • Tracks Admin Panel health stats and reports to developers if any of them are not within the ‘health’ range. • Suggest improvements to QA processes, tools, environments, and best practices.

• Act as the internal owner of assigned markets, leading their launch and scaling across SEA with primary focus on Thailand and Malaysia. • Develop market-specific growth strategies based on player behaviour, competitive landscape, regulatory environment, and commercial opportunities. • Identify, evaluate, and prioritise new market opportunities aligned with company growth objectives, monitoring trends, competitor activity, and player sentiment to surface opportunities and risks. • Oversee localisation strategy including language adaptation, content relevance, payment methods, and player experience optimisation. • Manage the end-to-end launch process of new iGaming platforms and market entries, ensuring operational readiness across localisation, payments, player onboarding, responsible gaming requirements, and marketing execution. • Develop and maintain SOPs related to market launches, operational processes, and scalability frameworks. • Ensure all market launches comply with local licensing, compliance, and regulatory requirements, supporting testing, QA processes, and go-live coordination for new market rollouts. • Work closely with Acquisition and CRM/Retention teams to support growth initiatives across affiliates, paid media, influencers, SEO, and partnerships, providing market insights and local knowledge to support campaign planning, product positioning, player activation, and long-term market performance. • Identify market-specific friction points impacting acquisition, conversion, or retention performance, and support the optimisation of player journeys and market-specific conversion funnels. • Align internal teams on market priorities, opportunities, and operational challenges, providing regular insights, recommendations, and performance updates to leadership. • Support continuous improvement initiatives to enhance launch efficiency and market scalability.

• Coordinate the end-to-end delivery lifecycle of product initiatives, from planning through production release. • Track development progress, timelines, blockers, dependencies, and risks while ensuring visibility across stakeholders. • Support release planning, testing coordination, and operational readiness activities to ensure smooth launches. • Help optimize workflows, resource allocation, and delivery predictability across multiple ongoing initiatives. • Act as the main operational point of contact between internal teams and external development partners. • Foster strong collaboration between Product Operations, Product Managers, QA, Content, Payments, Marketing, and Development teams. • Ensure business priorities, scope, and delivery expectations are clearly communicated and aligned across stakeholders. • Provide structured reporting and transparent communication to support strategic execution and decision-making. • Lead and support the QA Team and Back Office Specialists, helping prioritize tasks and ensure operational efficiency. • Identify operational bottlenecks and continuously improve delivery, QA, and release processes. • Maintain organized documentation, tracking systems, and delivery workflows. • Ensure initiatives remain aligned with company objectives while supporting continuous operational improvement.

• Implement affiliate marketing strategies to drive acquisition and revenue growth. • Identify, recruit, and onboard new affiliate partners in targeted markets. • Build and maintain strong relationships with affiliates, providing ongoing support and guidance. • Support promotional campaigns and incentives that engage, motivate, and grow affiliate partnerships. • Monitor market trends, competitor activity, and affiliate performance to identify optimization opportunities. • Ensure affiliate activities comply with program policies and industry regulations while aligning with business goals. • Track budgets, ROI, KPIs, performance data, and financial records to prepare reports and data-driven recommendations. • Support junior team members, take ownership of delegated projects, and contribute to a collaborative team environment.

• Develop and execute SEO strategies focused on both brand protection and acquisition of high volume generic keywords in the iGaming niche. • Monitor and defend brand presence on SERPs, including identifying and countering competitor bidding, ranking, and content strategies. • Perform in-depth competitor strategy research tailored to SEA markets and user intent within iGaming. • Build and optimize WordPress-based websites, including on-page SEO, site structure, and technical performance improvements. • Plan and execute backlink acquisition campaigns specific to the iGaming niche (outreach, partnerships, PBN awareness, Web 2.0 links, etc.). • Conduct competitor analysis to identify gaps, opportunities, and tactical advantages. • Continuous on-page and technical audit and optimisation of website assets. • Implement and maintain standard SEO best practices: technical audits, internal linking, content optimisation, and tracking. • Collaborate with content and development teams to improve technical aspects.

• Own and optimize the visitor-to-registration funnel, analyzing user behavior to identify drop-offs and friction points. • Partner with Marketing/Acquisition teams to align on campaign intent, traffic quality, and conversion performance. • Own the end-to-end registration flow, collaborating with Compliance to ensure seamless KYC integration. • Work closely with Design to deliver intuitive onboarding flows that guide users toward first value quickly. • Act as the primary point of contact for product-related queries and updates, for the specific owned product areas. • Work closely with stakeholders, including customers, partners, and internal teams, to gather requirements and manage expectations. • Present product plans, progress, and performance to the Head of Product and other key stakeholders. • Conduct training sessions and provide expert support to internal teams to ensure a thorough understanding of the product. • Oversee the end-to-end product development process, ensuring projects are delivered on time and within budget. • Conduct user acceptance testing (UAT) and ensure the quality of delivered features. • Assist in the quality assurance process by reviewing product changes and enhancements to ensure they meet regulatory standards, user needs, and industry best practices. • Monitor product performance, gather user feedback, and identify areas for improvement. • Analyze user behavior to drive innovation and enhancements that improve product functionality, usability, and customer satisfaction. • Implement data-driven improvements to enhance product functionality, usability, and customer satisfaction. • Collaborate with the customer success and support teams to resolve issues and identify opportunities for growth.

• Lead, mentor, and develop the Retention & CRM team. • Conduct efficient and systematic employee performance evaluations and provide regular feedback. • Coordinate team composition and efforts, ensuring we have the right people in the right positions. • Fostering a culture of accountability and ownership by serving as an example. • Delegating responsibilities and handling administrative tasks as needed (approving vacations, salary raise requests, team budgets). • Set clear goals and KPIs for direct reports, and ensure their high performance and professional growth. • Ensure all lifecycle campaigns are scalable, highly personalized, data-driven, and continuously tested and optimized for performance. • Work with the Head of Retention and Data Science teams to implement and maintain churn prediction models. • Execute and optimize the VIP system strategy as defined by the Head of Retention, including tiers, qualification rules, benefits, and rewards structure. • Plan and execute seasonal, local, and event-based retention campaigns in alignment with the overall retention strategy. • Build strong product knowledge through close collaboration with Product, Tech, Payments, and Customer Support. • Track retention, churn, and VIP KPIs and report performance to the CMO. • Track and request quarterly budgets and make sure the ROI is positive.

🚀 Want to work at Ludicrum (even if there’s no job post yet)? 🧩Who we are? Ludicrum is redefining iGaming, blending creativity with technology to deliver world-class gaming experiences. From marketing and product development to customer support and financial reporting, our teams are changing the game. Our vision is to create ultra-intuitive and engaging platforms to fuel growth through strategic partnerships and market expansion. Our success is driven by core values deeply embedded in our culture. We believe in transparency, always being clear, open, and honest. We are goal-focused, relentlessly pursuing our targets. Adaptability is key, we embrace change and use it to excel. Kaizen guides us, as we continuously improve, test, and refine. With a dynamic and collaborative culture and fast career growth, our 250+ global team thrives! 🥜 In a nutshell So… you’ve explored our job page and didn’t find your role in South East Asia? Doesn’t mean there’s no room for you here. This is your space to tell us: “Hey, I love what you’re doing, and here’s how I can add value.” Whether you’re a tech wizard, marketing magician, numbers geek, or operational powerhouse, we want to meet you. 🎯 What you might do here Honestly? That depends on you. But here’s a taste of what life at Ludicrum looks like: - Jump into meaningful projects with cross-functional teams - Challenge how things have always been done, and suggest better ways - Contribute to exciting launches, campaigns, and partnerships - Push your own ideas (we love self-starters) - Collaborate with sharp minds from all over the world - Learn something new almost every day - Be part of a culture that values initiative over permission 🌟 Why You’ll love working here: - Flexible and Remote Working: Work from anywhere, supporting your work-life balance. - Career Growth: We’re committed to your development, offering training and advancement opportunities. - Performance Recognition: Earn raises and career progression opportunities based on a quarterly performance review and a constructive feedback cycle. - Health and Fitness Benefits: Receive fitness reimbursements from day one, and after one year of employment, gain access to a health budget to support your well-being. - Extra Paid Annual Leave: Enjoy 22 days of vacation, with an additional day added for each year of employment, up to a maximum of 26 days. - Special Birthday Perk: Take your birthday off after a year of employment to celebrate! 🚀 Ready to shoot your shot? We are not just offering a job; we offer the chance to be part of something bigger. Apply today! Submit your resume in English and join us in creating unforgettable experiences. We can’t wait to hear from you!