Ludicrum

• Build AI solutions that make work easier • Design and build AI-powered workflows that reduce manual work and improve day-to-day operations. • Create AI agents and intelligent automations that organise information, route requests, and support decision-making. • Prototype new ideas using AI tools and lightweight code, helping turn business needs into practical AI solutions. • Build and maintain automations using platforms such as n8n, Zapier, Make, Monday.com, and Slack. • Connect business systems through APIs, webhooks, and integrations, using JavaScript or Python where needed. • Monitor, troubleshoot, and improve workflows to keep them reliable, scalable, and easy to maintain. • Work with stakeholders across the business to identify opportunities where AI and automation can make a real difference. • Create clear documentation, support teams during adoption, and explain AI solutions in a practical, accessible way. • Explore new AI technologies, test ideas through pilots and proof of concepts, and recommend improvements that help the business work more efficiently.

• Community strategy & activations: Design & execute strategies that grow player communities and increase participation, loyalty, and retention. • Plan and deliver campaigns, competitions, events, and activations that drive meaningful player interaction. • Collaborate with CRM, Retention, Comms, and Content teams to align community initiatives with broader campaign goals. • Sentiment, insights & reporting: Monitor community sentiment across Telegram, review sites, and other player touchpoints. • Analyze feedback and trends to provide actionable recommendations that improve engagement and player experience. • Produce regular reports on community health, engagement performance, and player sentiment. • Innovation & community leadership: Test and develop new content formats, engagement mechanics, and interactive experiences to enhance player engagement. • Support and guide Community Moderators to ensure consistent communication standards and best practices. • Act as the primary point of contact for community initiatives, working cross‑functionally to embed player insights into business decisions.

• Plan, coordinate, and maintain content calendars across all active social media platforms, ensuring timely publishing aligned with campaigns, sports events, and real-time opportunities. • Execute platform-native content that reflects the brand's voice, visual direction, and channel-specific objectives. • Monitor social media trends, internet culture, and sports moments — identifying and acting on reactive content opportunities before they pass. • Coordinate creator collaborations, managing content deliverables and communication with influencers and external partners. • Support the identification and evaluation of creators based on audience relevance, content quality, and brand fit. • Drive community interaction and audience engagement across platforms in a way that authentically reflects the brand's tone and positioning. • Monitor and analyse social media performance across reach, engagement, audience growth, and brand-related signals — translating insights into actionable recommendations. • Support the development and maintenance of reporting systems, tracking structures, and performance dashboards. • Coordinate with design, copy, acquisition, and external partners to ensure smooth and timely execution of social media initiatives.

• Team direction & accountability: Align team priorities with company direction and assign clear ownership across projects and processes. • Define goals, KPIs, and accountability standards for both the team and individuals. • Prioritize initiatives based on business needs and team capacity. • Maintain full visibility over workload, priorities, and team performance across content, social, design, and CMS. • Identify bottlenecks and operational gaps and squash them before they slow the team down. • Lead performance management through regular feedback, PMP calls, and evaluations. • Coach, develop, and grow team members, and recognize performance issues early. • Handle hiring, onboarding, restructuring, and offboarding when needed. • Represent the Content department in cross-team planning and decision-making. • Ensure alignment across departments on priorities, workflows, and business objectives. • Monitor performance, escalate risks, and make informed decisions on structure and resource allocation. • Use data, insights, and team feedback to continuously improve how the department operates.

• Coordinate with hiring managers to identify staffing needs and define candidate selection criteria. • Source top talent through online channels including LinkedIn and other professional networks. • Review and evaluate CVs, portfolios, and references to build shortlists of the strongest candidates. • Create job advertisements and tailored interview questions that reflect each role's requirements. • Lead interviews with external candidates and maintain thorough records of all recruitment materials and notes. • Manage and optimise the Applicant Tracking System (ATS). • Write and update company recruitment policies, and coach hiring managers on best practices. • Produce recruitment metrics reports, interpret findings, and drive continuous improvements.

• Develop and communicate a clear product strategy that aligns with business goals and market opportunities for B2B products. • Ensure market research, competitive analysis, and customer feedback to identify trends and insights for B2B products. • Collaborate with the B2B Lead to define and align on product objectives and key performance indicators (KPIs). • Own the product roadmap for B2B products, balancing business priorities, customer needs, and technical feasibility. • Collaborate with engineering, design, and marketing teams to define product requirements and specifications. • Works closely with the other product teams to align shared platform decisions with partner-specific needs. • Act as the primary point of contact for product-related queries and updates for B2B products. • Work closely with both partners and internal teams, to gather requirements and manage expectations. • Present product plans, progress, and performance to the B2B Lead and other key stakeholders. • Oversee the end-to-end product development process, ensuring projects are delivered on time and within budget. • Assist in the quality assurance process by reviewing product changes and enhancements to ensure they meet regulatory standards, user needs, and industry best practices. • Contribute to launch readiness through scoping and UAT, alongside internal B2B Ops and B2B partners. • Monitor product performance, gather user feedback, and identify areas for improvement. • Analyze user behavior to drive innovation and enhancements that improve product functionality, usability, and customer satisfaction. • Implement data-driven improvements to enhance product functionality, usability, and customer satisfaction.

• Develop and maintain detailed test plans, test cases, and scripts (manual and automated). • Execute and oversee manual and automated tests (functional, integration, regression, possibly performance/security). • Review requirements and contribute to refinement sessions. • Collaborate with internal teams and external development partners to reproduce defects, validate fixes, and escalate issues according to release cycles. • Participate in automation efforts and integrate scripts with CI/CD pipelines. • Analyze test coverage, metrics, and provide reports on releases and overall quality. • Prepares and documents development requests related to the admin panel, and forwards those reports to the development assistant for ticket creation. • Tracks Admin Panel health stats and reports to developers if any of them are not within the ‘health’ range. • Suggest improvements to QA processes, tools, environments, and best practices.

• Act as the internal owner of assigned markets, leading their launch and scaling across SEA with primary focus on Thailand and Malaysia. • Develop market-specific growth strategies based on player behaviour, competitive landscape, regulatory environment, and commercial opportunities. • Identify, evaluate, and prioritise new market opportunities aligned with company growth objectives, monitoring trends, competitor activity, and player sentiment to surface opportunities and risks. • Oversee localisation strategy including language adaptation, content relevance, payment methods, and player experience optimisation. • Manage the end-to-end launch process of new iGaming platforms and market entries, ensuring operational readiness across localisation, payments, player onboarding, responsible gaming requirements, and marketing execution. • Develop and maintain SOPs related to market launches, operational processes, and scalability frameworks. • Ensure all market launches comply with local licensing, compliance, and regulatory requirements, supporting testing, QA processes, and go-live coordination for new market rollouts. • Work closely with Acquisition and CRM/Retention teams to support growth initiatives across affiliates, paid media, influencers, SEO, and partnerships, providing market insights and local knowledge to support campaign planning, product positioning, player activation, and long-term market performance. • Identify market-specific friction points impacting acquisition, conversion, or retention performance, and support the optimisation of player journeys and market-specific conversion funnels. • Align internal teams on market priorities, opportunities, and operational challenges, providing regular insights, recommendations, and performance updates to leadership. • Support continuous improvement initiatives to enhance launch efficiency and market scalability.

• Coordinate the end-to-end delivery lifecycle of product initiatives, from planning through production release. • Track development progress, timelines, blockers, dependencies, and risks while ensuring visibility across stakeholders. • Support release planning, testing coordination, and operational readiness activities to ensure smooth launches. • Help optimize workflows, resource allocation, and delivery predictability across multiple ongoing initiatives. • Act as the main operational point of contact between internal teams and external development partners. • Foster strong collaboration between Product Operations, Product Managers, QA, Content, Payments, Marketing, and Development teams. • Ensure business priorities, scope, and delivery expectations are clearly communicated and aligned across stakeholders. • Provide structured reporting and transparent communication to support strategic execution and decision-making. • Lead and support the QA Team and Back Office Specialists, helping prioritize tasks and ensure operational efficiency. • Identify operational bottlenecks and continuously improve delivery, QA, and release processes. • Maintain organized documentation, tracking systems, and delivery workflows. • Ensure initiatives remain aligned with company objectives while supporting continuous operational improvement.

• Implement affiliate marketing strategies to drive acquisition and revenue growth. • Identify, recruit, and onboard new affiliate partners in targeted markets. • Build and maintain strong relationships with affiliates, providing ongoing support and guidance. • Support promotional campaigns and incentives that engage, motivate, and grow affiliate partnerships. • Monitor market trends, competitor activity, and affiliate performance to identify optimization opportunities. • Ensure affiliate activities comply with program policies and industry regulations while aligning with business goals. • Track budgets, ROI, KPIs, performance data, and financial records to prepare reports and data-driven recommendations. • Support junior team members, take ownership of delegated projects, and contribute to a collaborative team environment.