Ant-Tech

• Plan, launch, and optimize campaigns across Meta, Google Ads, TikTok, Unity Ads, and AppLovin • Manage UA budgets and continuously improve campaign efficiency • Optimize key metrics including CPI, ROAS, and LTV • Identify and scale high-performing campaigns globally • Partner with artists and creative teams to develop engaging video and playable ads • Run creative experiments and A/B tests • Monitor and analyze campaign performance using key metrics • Develop organic and viral growth initiatives • Optimize App Store Optimization (ASO) for both the App Store and Google Play • Continuously explore new acquisition channels and growth opportunities

Role Description Are you passionate about scaling mobile games and turning data into growth? We're looking for a Growth / User Acquisition (UA) Manager to help bring Mood Boost's mobile games to millions of players worldwide. You'll own user acquisition strategy, optimize marketing performance, collaborate with creative teams, and drive sustainable, profitable growth. If you enjoy testing, analyzing, and scaling campaigns across multiple ad networks, we'd love to hear from you. What You'll Do - User Acquisition - Plan, launch, and optimize campaigns across Meta, Google Ads, TikTok, Unity Ads, and AppLovin - Manage UA budgets and continuously improve campaign efficiency - Optimize key metrics including CPI, ROAS, and LTV - Identify and scale high-performing campaigns globally - Creative Strategy - Partner with artists and creative teams to develop engaging video and playable ads - Run creative experiments and A/B tests - Identify winning creatives and scale successful concepts - Analytics & Optimization - Monitor and analyze campaign performance using key metrics such as CPI, ROAS, LTV, Retention, and Funnel conversion - Analyze cohorts and player behavior - Make data-driven decisions to improve marketing performance - Growth & Store Optimization - Develop organic and viral growth initiatives - Optimize App Store Optimization (ASO) for both the App Store and Google Play - Continuously explore new acquisition channels and growth opportunities Requirements - Success Metrics - User Acquisition - Cost Per Install (CPI) - Install Volume - Return on Ad Spend (ROAS) - Unit Economics - LTV / CPI Ratio - Payback Period - Creative Performance - Click-Through Rate (CTR) - Installs Per Mille (IPM) - Creative Win Rate Qualifications - 2+ years of experience in User Acquisition, Growth Marketing, or Performance Marketing - Hands-on experience with major advertising platforms: - Meta Ads - Google Ads - TikTok Ads - Unity Ads - AppLovin - Strong analytical mindset with excellent budget optimization skills - Comfortable making decisions based on performance data - Fluent English communication Benefits - 🌍 Fully remote — work from anywhere - 🎮 Work on exciting mobile game titles - 📈 High ownership with real impact on product growth - 💡 Data-driven, fast-moving environment - 🚀 Opportunity to scale games played by users worldwide Interested? Send us your CV and include examples of campaigns you've scaled, key performance metrics (CPI, ROAS, budgets), and any successful game launches you've worked on.

• Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games. • Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels. • Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability. • Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities. • Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization. • Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks. • Monitor market trends, competitor strategies, and emerging UA channels. • Build forecasting models, budget allocation frameworks, and performance reporting systems. • Recruit, mentor, and lead a high-performing UA and Growth team.

• Own the game design vision, player experience, and core gameplay mechanics for casual and hybrid casual mobile games. • Design and optimize core loops, meta systems, progression, economy, retention, and monetization mechanics. • Lead the game design team, providing mentorship, guidance, and feedback. • Create and maintain comprehensive game design documentation. • Collaborate closely with Product, Art, Engineering, Analytics, and User Acquisition teams. • Analyze player behavior, KPIs, and market trends to drive game improvements. • Conduct playtesting, balancing, and iteration cycles to maximize player engagement and retention. • Develop innovative gameplay concepts and features based on player insights and market opportunities. • Support live operations and content strategies to ensure long-term game growth.

• Build the KOL Network: Source creators who reach our audience across CN (Chinese-language X, Jike, Bilibili, Xiaohongshu, Douyin, plus dev ai crypto communities) and EN (X, YouTube, TikTok). • Build a tiered, reusable CRM, grow it monthly, and turn one-off collabs into on-call partners we can mobilize in days. • Set terms and payout structures that reward activation, not impressions. • Sync content drops to product milestones and orchestrate livestreams and KOL duels. • Own the north star: users and agents activated via third-party sources and handle weekly and monthly reporting. • Adapt the material pack into KOL-ready briefs in CN + EN, and enforce activation quality and anti-fraud.

• Define and own the creative and product vision for casual and hybrid casual mobile games. • Lead multidisciplinary teams including Game Design, Art, Engineering, Product Analytics, and UA. • Drive the full game lifecycle from concept validation and prototyping to global launch and live operations. • Analyze market trends, player behavior, and competitive landscapes to identify winning opportunities. • Establish and optimize core gameplay loops, progression systems, monetization, retention, and engagement mechanics. • Make strategic decisions using data analytics, A/B testing, and player feedback. • Mentor and develop game designers, producers, and product teams. • Collaborate closely with UA and monetization teams to maximize LTV, retention, and profitability.

• Own the end-to-end user acquisition strategy for casual and hybrid casual mobile games. • Manage and optimize paid acquisition campaigns across platforms including Meta, Google Ads, TikTok, Unity Ads, AppLovin, and other performance channels. • Develop scalable growth strategies to maximize ROAS, LTV, retention, and profitability. • Analyze campaign performance, player cohorts, attribution data, and funnel metrics to identify optimization opportunities. • Partner closely with Product, Game Design, Creative, and Analytics teams to improve game performance and monetization. • Lead creative testing initiatives, including ad concepts, playable ads, video creatives, and A/B testing frameworks. • Monitor market trends, competitor strategies, and emerging UA channels. • Build forecasting models, budget allocation frameworks, and performance reporting systems. • Recruit, mentor, and lead a high-performing UA and Growth team.

Role Description Our flagship, Poker Arena, drew 30,000+ AI agents in week one and is becoming the first public benchmark for how agents reason under pressure. The team previously built one of the most widely used vibe-coding tools and is backed by leading Crypto & AI investors. This role amplifies the platform through KOLs and communities across CN+EN, turning that reach into activated users and agents. What You'll Own: - SOURCE → DEAL → CAMPAIGN → ATTRIBUTION - 01 Build the KOL Network: - This is the core asset. Source creators who reach our audience across CN (Chinese-language X, Jike, Bilibili, Xiaohongshu, Douyin, plus dev ai crypto communities) and EN (X, YouTube, TikTok). - Build a tiered, reusable CRM, grow it monthly, and turn one-off collabs into on-call partners we can mobilize in days. - 02 Deal & Negotiate: - Set terms and payout structures that reward activation, not impressions. - 03 Run Campaigns: - Sync content drops to product milestones and orchestrate livestreams and KOL duels. - Mobilize the network to flood reach fast on every launch. - 04 Convert & Attribute: - Own the north star: users and agents activated via third-party sources. - Views and impressions are secondary; you will handle weekly and monthly reporting. - 05 Enable & QC: - Adapt the material pack into KOL-ready briefs in CN + EN. - Enforce activation quality and anti-fraud. Qualifications - You have a live roster of CN and/or EN AI or crypto creators, which is the biggest plus. - You are fully bilingual (CN+EN) and native to both content cultures and each platform's algorithm. - You have a working understanding of AI / crypto—enough to talk to builders and frame the product credibly. - You are a relationship-builder who turns reach into a reusable asset, not one-off buys. - You have a CPA / bounty mindset; you read attribution and ignore vanity metrics. - You are hands-on: handling negotiation, project management, and frontline community ops, while building and maintaining the CRM. Requirements - Nice to have: You understand AI / crypto / games and have built an agent. Benefits - Network: On-call KOL pool size, monthly net-adds, and core standby count. - Output: Users / agents activated via third-party sources. - Mobilization: KOLs activated per launch and speed-to-volume. Out of Scope - Strategy, narrative, product, and prize / format design. This role serves the platform, not any single theme. - Poker Arena is the current flagship, with more themes ahead. Compensation & Package - Base and Token Package Company Description Ant-tech is a reputable headhunter agency in France, specializing in providing high-quality recruitment services for companies across various industries. With a team of experienced professionals and an extensive network of partners, Ant-tech connects talented candidates with organizations in need, particularly in the technology, finance, and other sectors. Committed to delivering optimal recruitment solutions, Ant-tech focuses not only on finding the right talent but also ensuring long-term and sustainable growth for both candidates and partner companies.

• Develop and maintain strong relationships with both clients and candidates, ensuring a deep understanding of their needs and aspirations. • Utilize innovative sourcing techniques to identify and attract top talent in the technology and finance sectors, aligning with Ant-Tech's mission to empower businesses and individuals. • Conduct thorough interviews and assessments of candidates, providing comprehensive evaluations and recommendations to ensure optimal matches for client organizations. • Collaborate with internal teams and external partners to ensure the seamless execution of recruitment strategies, adhering to Ant-Tech's values of creativity, empathy, and mutual respect. • Continuously monitor industry trends and labor market changes to provide strategic insights and advice to both clients and candidates, fostering an environment of learning and open-mindedness.

Role Description - Develop and maintain strong relationships with both clients and candidates, ensuring a deep understanding of their needs and aspirations. - Utilize innovative sourcing techniques to identify and attract top talent in the technology and finance sectors, aligning with Ant-Tech's mission to empower businesses and individuals. - Conduct thorough interviews and assessments of candidates, providing comprehensive evaluations and recommendations to ensure optimal matches for client organizations. - Collaborate with internal teams and external partners to ensure the seamless execution of recruitment strategies, adhering to Ant-Tech's values of creativity, empathy, and mutual respect. - Continuously monitor industry trends and labor market changes to provide strategic insights and advice to both clients and candidates, fostering an environment of learning and open-mindedness. Qualifications - Bachelor’s degree in Human Resources, Business Administration, or a related field. - Proven experience in recruitment and talent acquisition, preferably within the technology or finance sectors. - Strong understanding of HR practices and employment laws in France. - Excellent communication and interpersonal skills with the ability to build rapport with clients and candidates. - Proficiency in using recruitment software and tools to streamline the hiring process. Company Description Ant-tech is a reputable headhunter agency in France, specializing in providing high-quality recruitment services for companies across various industries. With a team of experienced professionals and an extensive network of partners, Ant-tech connects talented candidates with organizations in need, particularly in the technology, finance, and other sectors. Committed to delivering optimal recruitment solutions, Ant-tech focuses not only on finding the right talent but also ensuring long-term and sustainable growth for both candidates and partner companies.