• Define and execute a multi-channel GTM strategy to accelerate revenue and growth. • Lead branding and storytelling to craft a compelling narrative and market position. • Oversee paid advertising, social channels, partnerships, and influencer programs. • Collaborate cross-functionally with product, sales, design, and customer success. • Set budgets, forecast outcomes, and measure ROI across channels. • Build, mentor, and scale the marketing function as the company grows. • Develop and deploy high-impact marketing campaigns and dashboards to track performance.

• Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns • Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience • Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions • Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience • Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking

• Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget • Build comprehensive 360-degree plans for all campaigns across offline & digital • Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing • Track the results of all campaigns and perform analysis / learnings for improvements • Track competitor activities and develop suitable marketing responses • Manage assigned budgets, vendor accruals & payments in line with Finance policies • Ensure the required permits for marketing promotions are in place • Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines • Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition. • Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing • Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs • Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights • Identifies critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimizes user funnels. • Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital. • Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch • Collaborate with PR to ensure optimal media exposure on periodic basis • Demonstrate brand values in everyday life at work • Collaborate with external partners (vendors/agencies) and ensure driving timely delivery of high quality work • Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements • Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task. • A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.

Role Description As an Agency Lead, reporting into VP, GTM, you will generate qualified pipeline for Measured by activating our partner ecosystem including media platforms, media agencies, and consulting firms with core responsibilities including: - Partner Pipeline Development: Generate and qualify new opportunities by building relationships across the partner landscape: media agencies (holding companies and independents), and boutique consulting firms (e.g., AlixPartners), and media platforms (Meta, Google, Pinterest, Snap). - Ecosystem Evangelism: Serve as the subject-matter expert on Measured to commercial teams across the ecosystem, driving awareness and enthusiasm that fosters introductions to Measured and to partners’ clients. - Pipeline Generation: Meet and exceed partner-sourced pipeline targets to contribute to Measured’s growth. At Measured, we equip every team member with best-in-class technology to fuel extraordinary outcomes. We expect our team to continuously evolve alongside these tools, using AI as a partner for momentum and innovation — raising the bar on everything we build. Our people own the final voice, judgment, and accountability behind every deliverable. Qualifications - 7+ years’ experience in partnerships, channel development, agency or platform sales, or business development, with a successful track record of generating pipeline or revenue. - Established relationships across media platforms, agencies, and/or consulting firm strongly preferred. - Motivated self-starter with a strong desire for progress. - Strong technical aptitude. - Successful record as part of a high growth company. - Strong communication, presentation, and consultative relationship-building skills. - Comfortable serving as an SME and evangelist to external commercial teams. - Independent decision maker. Can take calculated risks and deal with ambiguity. - Team player. Acts to best serve team goal and company mission. - Minimum BA/BS or equivalent. - Takes initiative to improve and try new things. - Comfortable with rapid change. - Values diversity and integrity. Requirements - 7+ years in partnerships, channel sales, or BD — with a proven track record of generating pipeline or revenue (not just managing accounts). - Existing relationships across media agencies, platforms, or consulting firms — holding companies, independents, Meta/Google/Pinterest/Snap, or firms like AlixPartners. - Partner pipeline generation experience — candidates should be able to speak to specific pipeline targets they've owned and hit. - Ecosystem evangelism / enablement — experience equipping partner sellers or consultants to refer/position a product (not just selling directly). - "Walk the halls" relationship style — high-cadence, proactive relationship maintenance across a broad partner landscape (vs. reactive account management). - Pipeline forecasting and CRM discipline — accurate reporting on partner-sourced opportunities. - Marketing measurement or ad tech fluency — familiarity with incrementality, media mix modeling, or performance marketing will dramatically shorten ramp time. - Full-funnel media ecosystem literacy — understanding of how agencies, platforms, and brands interact commercially. - Remote discipline with NYC or West Coast proximity — for in-person partner engagement in key markets. - Cross-functional feedback loop experience — comfort channeling partner insights back to Sales, CS, Marketing, and Product. Benefits - 100% Remote. - Competitive Total Rewards and flexible paid time off. - Opportunities to give back through Measured for Good. - Engaged, diverse, and curious culture. - Award-winning technology powered by an agile, collaborative team.