• Together with Senior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget • Build comprehensive 360-degree plans for all campaigns across offline & digital • Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing • Track the results of all campaigns and perform analysis / learnings for improvements • Track competitor activities and develop suitable marketing responses • Manage assigned budgets, vendor accruals & payments in line with Finance policies • Ensure the required permits for marketing promotions are in place • Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines • Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition. • Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing • Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs • Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights • Identifies critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimizes user funnels. • Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital. • Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch • Collaborate with PR to ensure optimal media exposure on periodic basis • Demonstrate brand values in everyday life at work • Collaborate with external partners (vendors/agencies) and ensure driving timely delivery of high quality work • Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements • Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task. • A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution.

Role Description As an Agency Lead, reporting into VP, GTM, you will generate qualified pipeline for Measured by activating our partner ecosystem including media platforms, media agencies, and consulting firms with core responsibilities including: - Partner Pipeline Development: Generate and qualify new opportunities by building relationships across the partner landscape: media agencies (holding companies and independents), and boutique consulting firms (e.g., AlixPartners), and media platforms (Meta, Google, Pinterest, Snap). - Ecosystem Evangelism: Serve as the subject-matter expert on Measured to commercial teams across the ecosystem, driving awareness and enthusiasm that fosters introductions to Measured and to partners’ clients. - Pipeline Generation: Meet and exceed partner-sourced pipeline targets to contribute to Measured’s growth. At Measured, we equip every team member with best-in-class technology to fuel extraordinary outcomes. We expect our team to continuously evolve alongside these tools, using AI as a partner for momentum and innovation — raising the bar on everything we build. Our people own the final voice, judgment, and accountability behind every deliverable. Qualifications - 7+ years’ experience in partnerships, channel development, agency or platform sales, or business development, with a successful track record of generating pipeline or revenue. - Established relationships across media platforms, agencies, and/or consulting firm strongly preferred. - Motivated self-starter with a strong desire for progress. - Strong technical aptitude. - Successful record as part of a high growth company. - Strong communication, presentation, and consultative relationship-building skills. - Comfortable serving as an SME and evangelist to external commercial teams. - Independent decision maker. Can take calculated risks and deal with ambiguity. - Team player. Acts to best serve team goal and company mission. - Minimum BA/BS or equivalent. - Takes initiative to improve and try new things. - Comfortable with rapid change. - Values diversity and integrity. Requirements - 7+ years in partnerships, channel sales, or BD — with a proven track record of generating pipeline or revenue (not just managing accounts). - Existing relationships across media agencies, platforms, or consulting firms — holding companies, independents, Meta/Google/Pinterest/Snap, or firms like AlixPartners. - Partner pipeline generation experience — candidates should be able to speak to specific pipeline targets they've owned and hit. - Ecosystem evangelism / enablement — experience equipping partner sellers or consultants to refer/position a product (not just selling directly). - "Walk the halls" relationship style — high-cadence, proactive relationship maintenance across a broad partner landscape (vs. reactive account management). - Pipeline forecasting and CRM discipline — accurate reporting on partner-sourced opportunities. - Marketing measurement or ad tech fluency — familiarity with incrementality, media mix modeling, or performance marketing will dramatically shorten ramp time. - Full-funnel media ecosystem literacy — understanding of how agencies, platforms, and brands interact commercially. - Remote discipline with NYC or West Coast proximity — for in-person partner engagement in key markets. - Cross-functional feedback loop experience — comfort channeling partner insights back to Sales, CS, Marketing, and Product. Benefits - 100% Remote. - Competitive Total Rewards and flexible paid time off. - Opportunities to give back through Measured for Good. - Engaged, diverse, and curious culture. - Award-winning technology powered by an agile, collaborative team.

Role Description The Head of GTM Operations, ServiceNow.org, will play a pivotal role in the overall success of our nonprofit business unit. They will be responsible for designing and implementing strategies and overseeing operational aspects of the sales organization, ensuring efficiency, while driving the strategic growth and maturity of the business. This role requires a leader with a deep understanding of sales processes across the revenue operations cycle (demand/pipeline, forecasting, post-sale), partner management, and business scaling. This role will serve as a trusted advisor to the Group VP ServiceNow.org and the main operational lead for a diverse range of strategic planning and business operations functions with a special focus on revenue growth, KPI achievement, and resource management. What you will do in this role: - Collaborate with the GVP ServiceNow.org in setting and driving organizational vision, strategy revenue and workforce plans - Use data-driven insights to improve, evolve and implement GTM Strategy based on market conditions and overall company priorities - Translate strategy into actionable steps in partnership with the Sales Leaders and extended team members, to instantiate the NOWSell sales methodology. Support adoption of: - GTM / Customer Segmentation - Quota Setting and Compensation - Account / Territory Planning - Pipeline Management - Forecasting - Renewals - Win/Loss Analysis - Sales Enablement - Reporting / Dashboards - Analyze sales performance metrics and KPIs, identifying areas for improvement and ensuring continuous optimization of sales strategy - Identify, initiate and run integrated sales plays across Sales, Marketing, GSD and Partners to accelerate NNACV in core solution areas in partnership with Product Marketing - Develop and manage the operational budget, ensuring alignment with strategical goals - Work cross-functionally across sales and all other functions (marketing, finance, product, etc.) Qualifications - 10+ years of experience in sales and/or sales operations within a software sales organization (enterprise SaaS) - Demonstrated success in scaling operations for a high-growth tech company - Strong understanding of sales operations, enablement and SaaS metrics - Proficiency with CRM platforms, reporting/analytics tools and software - Experience with the nonprofit sector a plus - Strategic thinking skills and the ability to translate big picture strategic goals into actionable plans - Strong analytical skills, strong data-driven decision-making capabilities - Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels - Ability to adapt and thrive in a fast-paced, dynamic environment with competing priorities Requirements - For positions in this location, we offer a base pay of $174,850 - $288,500, plus equity (when applicable), variable/incentive compensation and benefits. - Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. - Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Benefits - Health plans, including flexible spending accounts - 401(k) Plan with company match - ESPP - Matching donations - Flexible time away plan - Family leave programs

• Own positioning and messaging by developing differentiated positioning for key product areas • Drive go-to-market strategy from discovery to launch and post-launch measurement • Create high-impact sales enablement materials for the commercial team • Conduct qualitative and quantitative research to understand buyer motivations • Contribute to Paddle's broader category positioning and thought leadership strategy • Measure the commercial impact of GTM initiatives using data-driven insights • Mentor and guide junior Product Marketing Managers