• Coordinate global and local events, including sponsorships, logistics, materials, vendors, and on-site support. • Manage approvals, contracts, and third-party execution to ensure high-quality event delivery. • Support execution and tracking of ABM campaigns in partnership with Sales and regional marketing teams. • Maintain target account lists, ensure accurate lead routing, and support persona-aligned messaging. • Manage lead intake and routing from campaigns, webinars, and events via CRM systems (e.g., Salesforce). • Track performance and prepare ROI reporting and internal updates for marketing and sales stakeholders. • Manage marketing vendors, timelines, budgets, and approvals to support efficient execution. • Collaborate cross-functionally to ensure alignment, consistency, and on-time delivery across initiatives. • Support social media promotion of GFN campaigns, content, and events in alignment with brand guidelines. • Prepare internal presentations and communications to support visibility into marketing programs and results.

• Build and execute 1:1, 1:few, and early-stage 1:many ABM programs across a focused list of Strategic accounts. • Orchestrate integrated account-based plays across LinkedIn, direct mail, paid and organic social, content hubs, email, website personalization, and field events. • Work with RevOps to operationalize intent data, account scoring, and engagement signals to support outbound and expansion efforts. • Create clear, personalized messaging, value narratives, and microsites for executive buyers including CMOs, CDOs, CTOs, CFOs, and Compliance leaders. • Partner with Field Marketing to deliver high-touch executive experiences, including curated dinners, virtual events, and DXS. • Co-build account plans with AEs to identify whitespace, engage buying groups, and move deals forward. • Support with account research, insights, messaging, and custom assets that help secure meetings and influence opportunities. • Track and report on account coverage, engagement, intent and pipeline impact. • Build dashboards that help Marketing and Sales understand what’s working and where to focus next. • Hold yourself accountable for pipeline creation, acceleration, and revenue impact. • Test new ABM approaches, executive engagement formats, and creative ideas to stand out in the market. • Continuously improve personalization, execution quality, and cross-team coordination.

• Own and support the marketing relationships with assigned strategic partners • Develop, manage, and communicate comprehensive partnership plans for assigned partners • Manage the end-to-end execution of marketing tactics aligned with defined partnership strategies • Create, manage, and communicate partnership performance data and insights for assigned partners

• Develop and implement targeted marketing programs aligned to Public Sector pipeline and revenue goals, including field events, government summits, webinars, associations, and partner initiatives. • Serve as the primary marketing point of contact for the Public Sector Sales team, ensuring tight alignment on priorities, messaging, and execution. • Plan and run multi-channel marketing programs including email, digital, social, thought leadership, and in-market events. • Draft and localize content for Public Sector audiences, including web pages, email campaigns, one-pagers, presentations, social content, and thought leadership. • Partner with Product Marketing to ensure messaging aligns with Public Sector needs, regulations, and value propositions. • Bring voice-of-customer insights back into the business to help shape positioning, product adoption, and future campaigns. • Manage Public Sector events, including owned activations, industry conferences, executive programs, and local government events. • Support partner co-marketing activities with integrators, resellers, associations, and solution partners serving government agencies. • Oversee pre-event planning, on-site execution, and post-event follow-up to maximize engagement and pipeline outcomes. • Travel as needed to attend events, support field activities, and collaborate with Sales. • Track and report on marketing program performance, including pipeline influence, lead quality, event ROI, and segment-level insights. • Identify what’s working and where to scale—continually optimizing for higher impact and stronger pipeline creation. • Collaborate with Sales, Demand Gen, and Marketing Ops to ensure data accuracy and follow-through on lead management.