• Develop and implement targeted marketing programs aligned to Public Sector pipeline and revenue goals, including field events, government summits, webinars, associations, and partner initiatives. • Serve as the primary marketing point of contact for the Public Sector Sales team, ensuring tight alignment on priorities, messaging, and execution. • Plan and run multi-channel marketing programs including email, digital, social, thought leadership, and in-market events. • Draft and localize content for Public Sector audiences, including web pages, email campaigns, one-pagers, presentations, social content, and thought leadership. • Partner with Product Marketing to ensure messaging aligns with Public Sector needs, regulations, and value propositions. • Bring voice-of-customer insights back into the business to help shape positioning, product adoption, and future campaigns. • Manage Public Sector events, including owned activations, industry conferences, executive programs, and local government events. • Support partner co-marketing activities with integrators, resellers, associations, and solution partners serving government agencies. • Oversee pre-event planning, on-site execution, and post-event follow-up to maximize engagement and pipeline outcomes. • Travel as needed to attend events, support field activities, and collaborate with Sales. • Track and report on marketing program performance, including pipeline influence, lead quality, event ROI, and segment-level insights. • Identify what’s working and where to scale—continually optimizing for higher impact and stronger pipeline creation. • Collaborate with Sales, Demand Gen, and Marketing Ops to ensure data accuracy and follow-through on lead management.

• Plan, execute, and optimize marketing campaigns that support lead generation, event bookings, and revenue goals • Manage the creation and distribution of marketing assets, including emails, landing pages, case studies, event recaps, and sales collateral • Support go-to-market efforts for new offerings, programs, and platform features • Ensure consistent brand messaging and voice across all marketing channels • Collaborate closely with sales, partnerships, and internal teams to align marketing efforts with business priorities • Manage marketing timelines, calendars, and workflows to ensure on-time execution • Track and report on campaign performance, leads, and key marketing metrics • Maintain and support marketing tools, systems, and CRM processes

• Own partner marketing outcomes for a focused portfolio of high-priority partners in North America aligned to channel sales and regional marketing goals to drive pipeline and new customer growth. Priority partners may include national solution providers, strategic VARs, and high-growth regional partners across commercial, mid-market, and enterprise segments. • Plan and execute high-impact partner demand generation and go-to-market programs, leveraging established Sophos frameworks while identifying opportunities to adapt, optimize, or pilot new approaches with priority partners. • Work closely with channel sales, partner managers, field marketing, and product teams to deliver joint marketing plans that drive measurable partner-sourced pipeline, with a strong focus on net-new customer acquisition. • Build strong relationships with priority partners through deep engagement, enablement and consistent program execution that amplifies the Sophos value proposition. • Own partner marketing budgets and MDF, using performance data and partner insights to measure results, optimize programs, and maximize ROI. • Use AI-driven tools to streamline workflows, analyze partner performance, and scale execution across multiple partner programs without sacrificing quality or impact. • Expected travel: 15–20%

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’ve been building quietly with partners since June 2024. Now, we’re ready to open the doors, and we need you to lead the charge. Most buyers don't know a "conversational layer" is an option yet. You need to change that narrative. You will build our marketing function from scratch, proving to executives that "voice-first" isn't just cool tech—it’s the fastest way to save downtime costs and improve operational efficiency. - Pick the Strategy: ABM for the C-Suite? Content Marketing? Events? You tell us the best path to revenue, then you build it. - Do the Work: This isn't a "sit back and direct" role. You’ll be in the trenches—writing the copy, setting up the lead-gen processes, and A/B testing campaigns yourself. - Build, Execute, Adjust: We believe there is no single "perfect" strategy. You will launch initiatives, look at the data, and iterate. If a strategy isn't hitting, you pivot. - Lead the Squad: You’ll work with 2–3 internal team members (who split time with product and design) to help you execute your vision. - Define the Brand: Position Tandm in the market. You’ll be responsible for taking complex AI tech and turning it into a high-stakes ROI story that resonates with global Operations and Safety executives. Qualifications - A Builder: You are comfortable starting with a blank page. You don’t need a handbook; you’re the one who writes it. - Autonomous & Accountable: You manage your own time and priorities. We don’t do micromanagement here—we value results and reliability. - 4+ Years of SaaS Marketing: You’ve been around the block in B2B SaaS and know how to move a prospect from "never heard of you" to "I need a demo." - Insanely Curious: You might not know EHS (Environment, Health, and Safety) or Industrial Tech yet, but you’re eager to learn why a "fault code on a crusher" is a million-dollar problem. - Bilingual Bonus: Our business is conducted in English, but our team is heavy on LATAM talent. Spanish language skills are a huge plus (but not required). - The "Founding" Vibe: High energy, multi-hat wearer, and someone who thrives in the "production-ready but constantly evolving" stage of a startup. Requirements - The First Playbook: Within 60 days, identify and launch the primary "path to revenue" (e.g., an ABM pilot or a content engine). - Market Positioning: Finalize the messaging framework that connects Tandm’s AI to the ROI of existing stacks like SAP and Intelex. - Pipeline Flow: Establish a consistent flow of qualified leads/demos for our Early Adopter Program. - Iteration Velocity: Demonstrate at least 2 major "pivots" or adjustments to the strategy based on real-world A/B testing and market feedback. Benefits - Pay: Contract hourly $45 - $65 usd/hr (up to full time - 160 hrs/month: ~$90k-130k USD annual) - Vacation: 15 days paid time off + public holidays in your country - Equity: Possible Equity Options (TBD). - Location: 100% Remote. Work from anywhere. - Benefits: Global health insurance for residents of 175 countries/ digital nomads (see SafetyWing.com for a list). - Culture: High trust, no drama. Deliver your work, set your own schedule. How we hire - We don't believe in free work or endless interview rounds. We use a "try-before-we-commit" model so we both know it's a fit. - Submit Application + Video Introduction - 1st Interview: Meet 2–3 team members to see if we vibe. - Paid Project (The Audition): The top 3 candidates get a 2-week paid contract (no more than 10-15 hours of your time) to build a strategy/launch plan: meet regularly to answer questions you have. Show us how you think and work. - Presentation: Present your plan to leadership. - Decision: The best fit gets the offer.