• Own and support the marketing relationships with assigned strategic partners • Develop, manage, and communicate comprehensive partnership plans for assigned partners • Manage the end-to-end execution of marketing tactics aligned with defined partnership strategies • Create, manage, and communicate partnership performance data and insights for assigned partners

• Develop and implement targeted marketing programs aligned to Public Sector pipeline and revenue goals, including field events, government summits, webinars, associations, and partner initiatives. • Serve as the primary marketing point of contact for the Public Sector Sales team, ensuring tight alignment on priorities, messaging, and execution. • Plan and run multi-channel marketing programs including email, digital, social, thought leadership, and in-market events. • Draft and localize content for Public Sector audiences, including web pages, email campaigns, one-pagers, presentations, social content, and thought leadership. • Partner with Product Marketing to ensure messaging aligns with Public Sector needs, regulations, and value propositions. • Bring voice-of-customer insights back into the business to help shape positioning, product adoption, and future campaigns. • Manage Public Sector events, including owned activations, industry conferences, executive programs, and local government events. • Support partner co-marketing activities with integrators, resellers, associations, and solution partners serving government agencies. • Oversee pre-event planning, on-site execution, and post-event follow-up to maximize engagement and pipeline outcomes. • Travel as needed to attend events, support field activities, and collaborate with Sales. • Track and report on marketing program performance, including pipeline influence, lead quality, event ROI, and segment-level insights. • Identify what’s working and where to scale—continually optimizing for higher impact and stronger pipeline creation. • Collaborate with Sales, Demand Gen, and Marketing Ops to ensure data accuracy and follow-through on lead management.

• Plan, execute, and optimize marketing campaigns that support lead generation, event bookings, and revenue goals • Manage the creation and distribution of marketing assets, including emails, landing pages, case studies, event recaps, and sales collateral • Support go-to-market efforts for new offerings, programs, and platform features • Ensure consistent brand messaging and voice across all marketing channels • Collaborate closely with sales, partnerships, and internal teams to align marketing efforts with business priorities • Manage marketing timelines, calendars, and workflows to ensure on-time execution • Track and report on campaign performance, leads, and key marketing metrics • Maintain and support marketing tools, systems, and CRM processes

• Own partner marketing outcomes for a focused portfolio of high-priority partners in North America aligned to channel sales and regional marketing goals to drive pipeline and new customer growth. Priority partners may include national solution providers, strategic VARs, and high-growth regional partners across commercial, mid-market, and enterprise segments. • Plan and execute high-impact partner demand generation and go-to-market programs, leveraging established Sophos frameworks while identifying opportunities to adapt, optimize, or pilot new approaches with priority partners. • Work closely with channel sales, partner managers, field marketing, and product teams to deliver joint marketing plans that drive measurable partner-sourced pipeline, with a strong focus on net-new customer acquisition. • Build strong relationships with priority partners through deep engagement, enablement and consistent program execution that amplifies the Sophos value proposition. • Own partner marketing budgets and MDF, using performance data and partner insights to measure results, optimize programs, and maximize ROI. • Use AI-driven tools to streamline workflows, analyze partner performance, and scale execution across multiple partner programs without sacrificing quality or impact. • Expected travel: 15–20%