• Own positioning and messaging by developing differentiated positioning for key product areas • Drive go-to-market strategy from discovery to launch and post-launch measurement • Create high-impact sales enablement materials for the commercial team • Conduct qualitative and quantitative research to understand buyer motivations • Contribute to Paddle's broader category positioning and thought leadership strategy • Measure the commercial impact of GTM initiatives using data-driven insights • Mentor and guide junior Product Marketing Managers

• Lead end-to-end implementation, configuration, and deployment of AVEVA MES solutions for manufacturing clients. • Gather and analyze business requirements from Portuguese-speaking stakeholders and translate them into scalable MES solutions. • Configure production models, workflows, work orders, material tracking, quality management, genealogy, and production reporting within the AVEVA MES platform. • Design and implement integrations between AVEVA MES and enterprise applications such as ERP, SCADA, PLC, Historian, and other shop-floor automation systems. • Collaborate with cross-functional teams including manufacturing, quality, automation, IT, and operations to deliver business-critical solutions. • Conduct system design workshops, solution reviews, user acceptance testing (UAT), and production rollouts. • Troubleshoot production issues, optimize system performance, and provide long-term application support. • Prepare technical documentation, functional specifications, configuration documents, and user manuals in accordance with project standards. • Mentor junior consultants and provide technical leadership throughout project lifecycles. • Ensure compliance with manufacturing standards, quality regulations, and best practices. • Support digital transformation initiatives including Industry 4.0, Smart Manufacturing, and operational excellence programs.

• Drive marketing, branding, and growth efforts, including converting a large waitlist • Run demos with investment banks, private equity firms, and hedge funds • Own client relationships through pilots, serving as the key point of contact • Partner closely with the team to sharpen the product based on client feedback • Contribute to go-to-market strategy and operations as the company scales

• Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences. • Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market tailored to public health and Medicaid stakeholders. • Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance. • Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis. • Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging. • Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs. • Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption. • Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies. • Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.