TItle: Digital Media and Communications Manager Location: Olympia United States Job Description: Salary: $92,016.00 Annually Job Type: Exempt Remote Employment: Flexible/Hybrid Job Number: 15803 Department: State Board for Community & Technical Colleges (SBCTC) Division: Executive The Washington State Board for Community and Technical Colleges (SBCTC) is seeking qualified applications for the position of Digital Media and Communications Manager. The Washington State Board for Community and Technical Colleges (SBCTC) is a state agency governed by a nine-member, governor-appointed board. With oversight from our board, SBCTC administers the Community and Technical College Act. We work closely with community and technical colleges and other partners to support student success, expand learning opportunities, and strengthen Washingtons communities, industries, and workforce. This is a redesigned position that reports to the SBCTC Communications Director. The incumbent plans, creates, and manages digital media that is clear, engaging, and accessible. They use social media, visual design, video, and photography to share information, tell meaningful stories, and support understanding across the system. The role plays a key part in shaping how our audiences experience SBCTCs digital presence. The Digital Media and Communications Manager position is an administrative exempt position headquartered in Olympia; however, some hybrid work can be negotiated. Duties Strategic communications planning - Lead digital media, visual communications, brand, and social media strategies and planning, ensuring alignment with agency priorities and audience needs. Visual communications - Design and oversee the production of graphics, data visualizations, publications, and digital assets that present complex information clearly. - Ensure accessibility by applying web content accessibility guidelines (WCAG) and best practices. - Advise and collaborate with colleagues and partners to develop effective visual content. - Guide and review creative work to ensure quality, accuracy, and alignment with organizational voice and values. Brand management - Maintain and grow a consistent brand identity, including visual standards, tone, and voice. - Support clear messaging and storytelling across platforms. - Review materials and provide guidance to ensure alignment with brand and accessibility principles. - Use feedback and performance insights to strengthen brand effectiveness. Social media management - Create and manage social media content across platforms. - Monitor engagement, respond to audiences, and support positive interactions. - Use analytics to improve reach, engagement, and understanding. - Apply plain language and inclusive communication practices. Video and photography - Plan, produce, and edit video and photo content for digital platforms. - Manage all aspects of production, including concepting, filming, and post-production. - Ensure accessible and inclusive content (e.g., captioning, representation). - Organize and maintain media assets for ongoing use. Other duties as assigned - Use a range of communications tools to develop and maintain digital content. - Participate in committees and represent SBCTC as assigned. - Perform related duties as needed. Qualifications - Bachelors degree in communications, marketing, digital media, journalism, or related field and five years of related experience OR equivalent combination of education and experience - Proven ability to develop, lead, and implement and lead strategies across various communications channels - Strong skills in visual communications, including graphic design, data visualization, and multimedia content creation - Experience with social media management, audience engagement, and analytics - Proficiency in Adobe Creative Cloud Suite - Proficiency in video and photography production, including planning, filming, and editing - Working knowledge of Web Content Accessibility Guidelines (WCAG) and experience creating accessible digital content - Strong writing, editing, and storytelling skills with the ability to translate complex information into clear, audience-centered content - Experience maintaining brand consistency, including voice, tone, and visual identity - Ability to manage multiple projects, meet deadlines, and collaborate effectively with colleagues and partners Supplemental Information Instead of a traditional cover letter, please draw from your experiences and ideas and share a proposal for the following scenario. Note: Please keep your response to less than two pages. We are interested in your thought process, strategic approach, and how you would use the available tools and resources. A high-level proposal is all thats needed. Scenario Youre the Digital Media and Communications Manager for SBCTC. Agency leadership asks you to develop and launch a digital communications campaign that highlights an unfamiliar program. Assume this program serves an important group, but many people-including SBCTC staff and external audiences-arent familiar with it. Money and capacity are tight, so this campaign needs to leverage the tools and resources SBCTC already has. This includes: - Adobe Creative Cloud Suite for graphics, video, and photos - A camera with recording capabilities - Facebook, Bluesky, and LinkedIn accounts, with about $200 for boosting - Newsletter templates for internal and external audiences - Established channels for communicating to SBCTC staff, college presidents and other leadership, college faculty and staff, Tribes, and state and local partner - Agency style and brand guides - SBCTC website and analytics tool - Support from subject matter experts and SBCTC leadership Your proposal Drawing on what you learned from the job posting and the responsibilities of this position: - How would you approach this request? - What components would you include in the campaign and why? - How would you ensure the messaging is meaningful, accessible, and inclusive? - How would you measure success? - What questions would you ask before developing and launching the campaign? HOW TO APPLY Interested candidates may apply by submitting the following items: - Online Application - Cover Letter See the above section titled "Supplemental Information" for the writing assignment. - Detailed résumé of all educational and professional experience that demonstrates how you meet the qualifications. - Attach list of at least three professional references (including current supervisor) with contact information. References are typically contacted after interviews. Contact Pamela J. Kelly Human Resource Consultant 4 pkelly@sbctc.edu 360-704-4301 Submitted applications are the property of SBCTC and will not be returned. Prior to new hire, the finalist for this position will be subject to a criminal background check as a condition of employment. Information from the background check will not necessarily preclude employment but will be considered in determining the applicants suitability and competence to perform in the position. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time. Candidates who are offered a job with SBCTC must possess work authorization that does not require sponsorship by the employer for a visa now or in the future. SBCTC complies with the employment eligibility verification requirements of the federal government eligibility verification form I-9. The selected candidate must be able to provide proof of identify and eligibility to work in the United States consistent with the requirements for that form. More than Just a Paycheck! Employee benefits are not just about the kind of services you get, they are also about how much you may have to pay out of pocket. Washington State offers one of the most competitive benefits packages in the nation. We understand that your life revolves around more than just your career. Like everyone, your first priority is ensuring that you and your family will maintain health and financial security. Thats why choice is a key component of our benefits package. We have a selection of health and retirement plans, paid leave, staff training and other compensation benefits that you can mix and match to meet your current and future needs. Read about our benefits: The following information describes typical benefits available for full-time employees who are expected to work more than six months. Actual benefits may vary by appointment type or be prorated for other than full-time work (e.g. part-time); view the job posting for benefits details for job types other than full-time. Note: If the position offers benefits which differ from the following, the job posting should include the specific benefits. Insurance Benefits Employees and their families are covered by medical (including vision), dental and basic life insurance. There are multiple medical plans with affordable monthly premiums that offer coverage throughout the state. Staff are eligible to enroll each year in a medical flexible spending account which enables them to use tax-deferred dollars toward their health care expenses. Employees are also covered by basic life and long-term disability insurance, with the option to purchase additional coverage amounts. To view premium rates, coverage choice in your area and how to enroll, please visit the Public Employees Benefits Board (PEBB) website. The Washington Wellness program from the Health Care Authority works with PEBB to support our workplace wellness programs. Dependent care assistance allows the employee to save pre-tax dollars for a child or elder care expenses. Other insurance coverage for auto, boat, home, and renter insurance is available through payroll deduction. The Washington State Employee Assistance Program promotes the health and well-being of employees. Retirement and Deferred Compensation State Employees are members of the Washington Public Employees Retirement System (PERS). New employees have the option of two employer contributed retirement programs. For additional information, check out the Department of Retirement Systems web site. Employees also have the ability to participate in the Deferred Compensation Program (DCP). This is a supplemental retirement savings program (similar to an IRA) that allows you control over the amount of pre-tax salary dollars you defer as well as the flexibility to choose between multiple investment options. Social Security All state employees are covered by the federal Social Security and Medicare systems. The state and the employee pay an equal amount into the system. Public Service Loan Forgiveness If you are employed by a government or not-for-profit organization, and meet the qualifying criteria, you may be eligible to receive student loan forgiveness under the Public Service Loan Forgiveness Program. Holidays Full-time and part-time employees are entitled to paid holidays and one paid personal holiday per calendar year. Note: Employees who are members of certain Unions may be entitled to additional personal leave day(s), please refer to position specific Collective Bargaining Agreements for more information. Full-time employees who work full monthly schedules qualify for holiday compensation if they are employed before the holiday and are in pay status for at least 80 nonovertime hours during the month of the holiday; or for the entire work shift preceding the holiday. Part-time employees who are in pay status during the month of the holiday qualify for the holiday on a pro-rata basis. Compensation for holidays (including personal holiday) will be proportionate to the number of hours in pay status in the month to that required for full-time employment, excluding all holiday hours. Pay status includes hours worked and time on paid leave. Sick Leave Full-time employees earn eight hours of sick leave per month. Overtime eligible employees who are in pay status for less than 80 hours per month, earn a monthly proportionate to the number of hours in pay status, in the month to that required for full-time employment. Overtime exempt employees who are in pay status for less than 80 hours per month do not earn a monthly accrual of sick leave. Sick leave accruals for part-time employees will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday. Vacation (Annual Leave) Full-time employees accrue vacation leave at the rates specified in WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA). Full-time employees who are in pay status for less than 80 nonovertime hours in a month do not earn a monthly accrual of vacation leave. Part-time employees accrue vacation leave hours in accordance with WAC 357-31-165(1) or the applicable collective bargaining agreement (CBA) on a pro rata basis. Vacation leave accrual will be proportionate to the number of hours in pay status, in the month to that required for full-time employment. Pay status includes hours worked, time on paid leave and paid holiday. As provided in WAC 357-58-175, an employer may authorize a lump-sum accrual of vacation leave or accelerate the vacation leave accrual rate to support the recruitment and/or retention of a candidate or employee for a Washington Management Service position. Vacation leave accrual rates may only be accelerated using the rates established WAC 357-31-165. Note: Most agencies follow the civil service rules covering leave and holidays for exempt employees even though there is no requirement for them to do so. However, agencies are required to adhere to the applicable RCWs pertaining holidays and leave. Military Leave Washington State supports members of the armed forces with 21 days paid military leave per year. Bereavement Leave Most employees whose family member or household member dies, or for loss of pregnancy, are entitled to five (5) days of paid bereavement leave. In addition, the employer may approve other available leave types for the purpose of bereavement leave. Additional Leave Leave Sharing Parental Leave Family and Medical Leave Act (FMLA) Leave Without Pay