We are the creators of Checkmk, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. We are a strong team of software developers and DevOps, open-source enthusiasts, and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. We are a dynamic, fast-growing company where positive collaboration is very important. We have a strong team and a great customer community. High autonomy and flat hierarchies are part of our everyday life.
Technical Copywriter - Demand Generation
Location
Germany
Posted
12 hours ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Technical Copywriter - Demand Generation
Checkmk GmbH
Role Description Your mission: - Create conversion-focused copy across demand generation channels, including: - Paid ads - Search - Display - Video ads - Landing pages - Emails - Webinars - Social campaigns - Other campaign assets - Write standout headlines, hooks, subject lines, and messaging tailored to different technical personas, including: - SREs - Platform engineers - DevOps teams - IT operations professionals - IT managers - CIOs - Repurpose technical content into engaging campaign messages across channels. - Use AI tools to accelerate content development, create variations, and adapt campaign messaging for different formats and audiences. - Test and optimize messaging, including: - Hooks - Pain points - Claims - Proof points - Calls to action - Develop written content for video concepts, scripts, storyboards, product explainers, and social clips. - Collaborate with internal teams to create accurate, differentiated messaging. - Create and maintain landing pages in the CMS and on the website. Qualifications - Excellent copywriting skills with a strong portfolio across multiple formats and channels. - Experience creating content that drives engagement and conversion. - Ability to translate complex technical topics into clear, compelling messaging. - Credibility with technical audiences and an understanding of IT Operations, DevOps, cloud infrastructure, observability, or monitoring. - Technical background through engineering studies, hands-on infrastructure experience, homelabs, or equivalent experience. - Experience with AI tools for content creation. - Strong testing mindset and ability to use data to improve performance. - Basic image and video editing skills are a plus. - Fluent English (C2 Level), German is a plus. Benefits - The chance to make a decisive impact and shape the future of a dynamic, fast-growing tech company while growing with your tasks and responsibilities. - Flexible and family-friendly working conditions in a stable environment. - With the wide range of sports and wellness offers from Wellpass, you can choose from over 9,000 sports and wellness offers. - An agile team that embodies autonomy and fast decision making within flat hierarchies. - A unique corporate culture where we emphasize equality, diversity, and inclusion. - A wide range of education and training opportunities. - Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central districts of Munich. - An attractive salary. - Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party, and more) in a familiar atmosphere. Company Description We are the creators of Checkmk, a leading hybrid IT monitoring software for both cloud-native and traditional infrastructures and applications. Checkmk is available as an open-source and commercial edition. We are a strong team of software developers and DevOps, open-source enthusiasts and nerds who are passionate about helping small and large companies run their complex IT infrastructures reliably. Over the last years we have grown from 20 to over 250 employees to support our customer growth in Europe, the US, and beyond. Our colleagues currently work from our Munich HQ as well as across Germany, Italy, Austria, France, Spain, Poland, USA, Singapore, and Malaysia. We are a dynamic, fast-growing, and easy-going company where positive collaboration is very important. We are more than just colleagues; we have a strong team and a great customer community. For us, high autonomy and flat hierarchies are not just words on paper, but everyday life. With us, you don’t work as one of hundreds or on purely theoretical questions but have an immediate positive influence. With our product, we make the lives of thousands of administrators easier and help them in coping with the increasing complexity of IT. Our customers love our product and your work helps to keep it that way!
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