• Design and execute GTM-style campaigns across events and Indeed sourcing • Define strategies, audience targeting, manage paid media budget • Lead end-to-end planning, execution, and optimization of events • Consolidate performance data to analyze campaign performance • Run A/B testing strategies and improve campaign performance

Role Description We are seeking a skilled marketing professional to grow our online presence through targeted Google Ads campaigns, engaging social media content, and strong SEO practices. This is a flexible, remote contract role ideal for a self-starter who can hit the ground running. - Plan, build, and manage Google Ads campaigns (Search and Display) to drive qualified traffic to our website, webinars, and courses. - Manage and grow our social media presence (primarily Instagram and Facebook), including content scheduling, caption writing, and community engagement. - Conduct SEO audits and implement on-page and technical SEO improvements to increase organic search visibility. - Track and report on key metrics monthly — including ad spend, ROI, follower growth, and website traffic. - Collaborate with our team to align marketing efforts with upcoming course launches, events, and promotions. Qualifications - Proven experience managing Google Ads accounts with measurable results. - Strong social media management skills, with a portfolio or examples of past work. - Working knowledge of SEO best practices and tools (e.g., Google Search Console, SEMrush, or similar). - Excellent written communication skills — our audience is parents, and tone matters. - Self-directed and organized, with the ability to manage your own schedule and deadlines. - Experience in the wellness, parenting, education, or health space is a plus. Requirements - Hours: Approximately 10–15 hours/month (flexible). - Engagement: Contract/freelance. - Rate: Commensurate with experience — please include your rate in your application. - Start date: As soon as the right person is found. Application Instructions Send a brief intro, your relevant experience, examples of past work or results, and your hourly or monthly rate to jen.bluske@thrivingparentscollective.com with the subject line: Marketing Contractor Application. Contact - Org: Thriving Parents Collective - Contact: Jen Bluske - Web: www.thrivingparentscollective.com - Email: jen.bluske@thrivingparentscollective.com

• Design and execute GTM-style campaigns across events and Indeed sourcing to drive candidate consideration and improve lead-to-hire conversion • Define strategies, audience targeting, flighting, manage paid media budget and bids for Indeed, and continuously test and optimize campaigns in a fast-paced environment • Lead end-to-end planning, execution, and optimization of virtual and in-person events – event production from design, set up/logistics, communications with cross functional partners, promotion, and post-event follow-up • Consolidate performance data from various sources to analyze campaign performance, optimizing strategies, and delivering clear recommendations • Run A/B testing strategies and data-driven insights to continuously refine messaging and creative to continuously improve campaign performance

• Identify, develop, and maintain strategic relationships with current and potential producers of profitable business within assigned marketing region • Responsible for new business through outside sales and marketing to brokers and agents within assigned territory • Foster additional business opportunities through writing of correspondence and attending trade shows • Responsible for renewal retention • Conduct sales calls to cultivate and maintain long-term client relationships • Manage and increase existing blocks of business • Develop a strong relationship with brokers and agents through on-site visits and resolving client issues in a timely fashion • Monitor competitor pricing and industry trends to identify marketplace characteristics