Marketing Specialist- Contract at UW–Madison

Role Description We are seeking a skilled marketing professional to grow our online presence through targeted Google Ads campaigns, engaging social media content, and strong SEO practices. This is a flexible, remote contract role ideal for a self-starter who can hit the ground running. - Plan, build, and manage Google Ads campaigns (Search and Display) to drive qualified traffic to our website, webinars, and courses. - Manage and grow our social media presence (primarily Instagram and Facebook), including content scheduling, caption writing, and community engagement. - Conduct SEO audits and implement on-page and technical SEO improvements to increase organic search visibility. - Track and report on key metrics monthly — including ad spend, ROI, follower growth, and website traffic. - Collaborate with our team to align marketing efforts with upcoming course launches, events, and promotions. Qualifications - Proven experience managing Google Ads accounts with measurable results. - Strong social media management skills, with a portfolio or examples of past work. - Working knowledge of SEO best practices and tools (e.g., Google Search Console, SEMrush, or similar). - Excellent written communication skills — our audience is parents, and tone matters. - Self-directed and organized, with the ability to manage your own schedule and deadlines. - Experience in the wellness, parenting, education, or health space is a plus. Requirements - Hours: Approximately 10–15 hours/month (flexible). - Engagement: Contract/freelance. - Rate: Commensurate with experience — please include your rate in your application. - Start date: As soon as the right person is found. Application Instructions Send a brief intro, your relevant experience, examples of past work or results, and your hourly or monthly rate to jen.bluske@thrivingparentscollective.com with the subject line: Marketing Contractor Application. Contact - Org: Thriving Parents Collective - Contact: Jen Bluske - Web: www.thrivingparentscollective.com - Email: jen.bluske@thrivingparentscollective.com