• Design and execute GTM-style campaigns across events and Indeed sourcing to drive candidate consideration and improve lead-to-hire conversion • Define strategies, audience targeting, flighting, manage paid media budget and bids for Indeed, and continuously test and optimize campaigns in a fast-paced environment • Lead end-to-end planning, execution, and optimization of virtual and in-person events – event production from design, set up/logistics, communications with cross functional partners, promotion, and post-event follow-up • Consolidate performance data from various sources to analyze campaign performance, optimizing strategies, and delivering clear recommendations • Run A/B testing strategies and data-driven insights to continuously refine messaging and creative to continuously improve campaign performance

• Identify, develop, and maintain strategic relationships with current and potential producers of profitable business within assigned marketing region • Responsible for new business through outside sales and marketing to brokers and agents within assigned territory • Foster additional business opportunities through writing of correspondence and attending trade shows • Responsible for renewal retention • Conduct sales calls to cultivate and maintain long-term client relationships • Manage and increase existing blocks of business • Develop a strong relationship with brokers and agents through on-site visits and resolving client issues in a timely fashion • Monitor competitor pricing and industry trends to identify marketplace characteristics

• Liderar e gerenciar a operação de marketing da SGA, garantindo o desdobramento e a execução das metas estratégicas com autonomia e independência. • Atuar em constante sinergia com parceiros e consultorias estratégicas de marketing para potencializar as entregas da empresa. • Gerenciar o orçamento da área, garantindo o melhor ROI (Retorno sobre o Investimento) em campanhas e ações. • Liderar a criação, estruturação e publicação de cases de sucesso (cases de clientes), transformando entregas técnicas complexas em histórias de impacto comercial e provas sociais de autoridade. • Definir e gerenciar a estratégia de posicionamento de marca nas redes sociais, focando na construção de autoridade da SGA no mercado B2B de tecnologia (Nuvem, Cyber e IA). • Gerenciar a evolução, conteúdo e otimização do site institucional da SGA. • Planejar, estruturar e coordenar a execução de eventos corporativos, fóruns e ativações de marca (físicos e digitais) voltados para atração e relacionamento com clientes de médio e grande porte. • Desenvolver e executar réguas de relacionamento digital, campanhas de e-mail marketing e estratégias de nutrição de leads corporativos. • Utilizar os dados do CRM da SGA para realizar análises de inteligência de mercado, mapeando o perfil dos clientes, identificando tendências de consumo e municiando o time comercial com insights estratégicos. • Monitorar e analisar os KPIs da área (MQLs, custo de aquisição, engajamento, tráfego), traduzindo métricas em planos de ação.

Role Description Your mission is to build and execute the marketing engine that drives Inspiration's growth, from generating demand and capturing leads to enabling our sales team and shaping how the market understands our brand. As Senior Marketing Manager, you will own the full marketing lifecycle: - Designing multi-channel campaigns that fill the top of the funnel. - Nurturing prospects through to conversion. - Arming the commercial team with compelling collateral and talking points. - Listening to the market to continuously sharpen our messaging and positioning. You'll be both strategist and practitioner, comfortable setting direction and rolling up your sleeves to get it done, as Inspiration scales its go-to-market engine in the electric mobility space. Key Responsibilities - Own demand generation strategy and execution: design and run multi-channel campaigns (email, paid, content, events) that drive qualified pipeline and measurable revenue impact. - Build and manage lifecycle marketing programs that move prospects from awareness through conversion and into long-term customer relationships, including onboarding, nurture, and re-engagement sequences. - Develop lead generation initiatives across inbound and outbound channels, partnering with sales to define ICP, optimize lead scoring, and accelerate pipeline velocity. - Partner with our Sales Enablement and Proposal Manager to develop and maintain sales enablement materials (one-pagers, pitch decks, case studies, competitive battle cards, and customer-facing talking points) that equip the commercial team to win. - Partner with the Head of Marketing to own messaging and positioning for Inspiration's products, services, and company narrative; translate complex fleet, energy, and technology concepts into clear, compelling language for buyers, partners, and investors. - Monitor market conversations (forums, LinkedIn, industry communities, competitor channels, and customer feedback loops) to surface insights that inform messaging, product positioning, and campaign strategy. - Collaborate with leadership to develop thought leadership content, investor communications, and executive talking points that reinforce Inspiration's position as an industry innovator. - Partner with product, sales, and customer success to ensure marketing is tightly integrated with go-to-market strategy and real-world customer feedback. - Manage the marketing calendar and performance reporting, and support budget planning with the Head of Marketing, tracking KPIs across the funnel and continuously optimizing programs based on data. Qualifications - 5+ years of B2B marketing experience, with demonstrated success across demand generation, lifecycle marketing, and/or growth marketing; experience in fleet, transportation, energy, climate tech, or enterprise SaaS is a strong plus. - Strong generalist who can own both strategy and execution: built campaigns from scratch, written copy, briefed agencies, and analyzed results without needing to hand off to a full team. - Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM tools (Salesforce), and analytics platforms (Google Analytics, Looker, or similar). - Proven ability to develop messaging and positioning: can interview customers, synthesize competitive intelligence, and translate technical concepts into narratives that resonate with buyers. - Skilled communicator and content creator: comfortable writing one-pagers, email sequences, executive talking points, and long-form content with minimal oversight. - Fluent in reading market signals: knows how to monitor forums, communities, and social channels to extract insights that sharpen positioning and campaign strategy. - Strong cross-functional instincts: knows how to partner with sales, product, and leadership to align marketing efforts with business priorities and revenue goals. - Core values are part of your inherent DNA, with examples of demonstrating these values in your career. Salary $110,000 - $130,000 + bonus eligible Location This role is remote eligible. However, we have an office in Washington, DC. Our in-office team works from our Dupont Circle office Tuesday through Thursday. Remote work on Mondays and Fridays is voluntary, and employees are welcome to work from the office if they’d prefer. Benefits - Fast-growing, mission-driven team tackling real, complex challenges at the intersection of transportation, energy, technology, and finance. - Autonomy to take ownership, move quickly, and turn ideas into action. - Leadership that values pragmatism, creativity, and momentum. - Clear accountability, low ego, and learning as we go—giving you the chance to shape how we operate, scale, and win. - Meaningful impact on the future of mobility. Our Commitment to You Inspiration is an equal opportunity employer. We do not discriminate based on race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to DEIB initiatives and to building a team that represents a variety of backgrounds, perspectives, and skills.