• Run multi-channel campaigns that drive pipeline like a freight train • Build lead nurture flows that actually work (no spray-and-pray nonsense) • Partner with Sales to drive MQLs to SQLs to $$$ • Own programs end to end, from the big idea to the “here’s what the numbers say” readout • Build the webinar on the backend within the platform: setup, registration, reminders, and all the technical plumbing that makes it run smoothly • Put together the content: topic, agenda, slides, and messaging that people actually want to show up for • Drive registration and attendance: promotion, email, social, and outbound working together to fill the room • Be ready for follow-up the moment it ends: segmented lists, timely outreach, and a clear next step for every attendee and no-show • Nurture those leads all the way through: hand-offs to Sales, nurture flows, and reporting on what the webinar actually drove pipeline • Co-own the BDR outbound strategy with Sales: target account lists, sequences, and messaging that actually book meetings • Fuel outbound with marketing muscle: intent data, ABM, and engagement signals that give BDRs a warm reason to reach out • Tighten the handoff so MQLs and outbound replies get worked fast and nothing slips through the cracks • Own Balto’s social media presence: strategy, content calendar, and day-to-day posting across channels • Partner with the team on thought leadership, launches, and campaigns that show up everywhere they should • Launch fast, learn faster: A/B test headlines, landing pages, emails, CTAs, and outbound sequences • Optimize the full funnel for conversion, from ad click and cold email to closed-won • Own your corner of HubSpot (and make it your playground) • Set up automations that work while you sleep • Track attribution like a hawk and make reporting actually useful • Keep the data clean so routing, reporting, and BDR follow-up all run on signal you can trust • Craft go-to-market plans that don’t get ignored • Create customer stories, launch assets, and messaging that hits • Show the world how Balto’s AI is actually changing the game • Launch a chatbot? Done it. Test a weird new paid channel? Let’s go. If it drives pipeline, it’s fair game.

Role Description Die meisten Performance Marketer können eines von dreien. Wir suchen jemanden, der alle drei verbindet. - Performance: - Du führst Meta-Ads-Accounts für hochpreisigen E-Commerce - Produkte ab mehreren hundert Euro AOV. - Steuerung nach Geschäftszahlen (CAC, Deckungsbeitrag, MER), nicht nach Plattform-ROAS. - Verständnis, warum ROAS im Werbeanzeigenmanager sinken kann, während das Geschäft des Kunden wächst. - AI - richtig eingesetzt: - Eigene MCP-Anbindung an die Ad-Accounts, automatisierte Audits und Anomalie-Erkennung. - Selbstgebaute Skills für Angle-Entwicklung und Skript-Bau. - AI übernimmt das Wie (Analysen strukturieren, Varianten bauen, Daten durchkämmen), die Hypothese - das Was - bleibt deine. - Creative Strategy: - Entwicklung von Hypothesen mit dem Creative-Team (Segment → Mechanismus → Angle). - Verständnis, warum ein kalter Markt andere Hooks braucht als ein heißer. - Lesen von Creative-Performance jenseits von Hook Rate und Thumbstop. Qualifications - Nachweisbare Erfahrung im Führen von Meta-Ads-Accounts mit relevantem Budget. - Tägliche und tiefe Arbeit mit AI: eigene Prompts und Workflows, Erfahrung mit LLM-gestützter Analyse. - Fähigkeit, eine fremde Winning-Ad auseinanderzunehmen und zu erklären, warum sie funktioniert. - Kentnisse der Grundlogik von Awareness- und Sophistication-Stufen (Schwartz) oder Vergleichbares aus der Praxis. - Denken in Geschäftszahlen und Verständnis von ROAS ≠ Deckungsbeitrag. - Geduld für lange Journeys und Disziplin, einem System zu folgen. - Konfrontationsfähigkeit gegenüber Kunden. Requirements - Du führst Accounts end-to-end: Audit → Hypothese → Test-Plan → Skalierung → Reporting. - Steuerung nach Total Business Numbers und inkrementellen KPIs; Verständnis, warum Last-Click bei langen Journeys täuscht. - Nutzung unseres AI-Stacks als Standard-Werkzeug. - Dekodierung von Creative-Performance: Erkennung, warum ein Winner gewinnt und Übersetzung in die nächste Test-Hypothese. - Einbringung eigener Angle- und Set-Piece-Hypothesen in die Creative-Planung. - Kommunikation der harten Wahrheit an Kunden, wenn der Bottleneck das Offer, die Landingpage oder das Produkt ist. Benefits - Eine Rolle am Schnittpunkt von Performance, AI und Creative mit selbstgebauten Werkzeugen. - Ein kleines, hochwertiges Kundenportfolio statt Fließband. - Ein herausforderndes und anspruchsvolles Arbeitsumfeld mit Wertschätzung für deine Arbeit. - Sehr faire Vergütung. - Lockere Atmosphäre mit flachen Hierarchien und Spaß, ohne Verlust der Professionalität. - Flexible Arbeitszeiten und Remote Work. - Ausstattung mit den neusten Apple-Produkten. - Nette, professionelle und sorgfältig ausgesuchte Kunden. Company Description Divinely ist eine Performance-Engineering-Agentur für Meta Ads. Wir arbeiten mit E-Commerce-Brands wie CASARISTA, LUMAS und Venen Engel – Marken mit erklärungsbedürftigen Produkten, bei denen der Weg bis zum Kauf oft Wochen dauert. - Statt einzelne Kampagnen zu optimieren, bauen wir Akquise-Systeme und steuern sie über echte Business-Zahlen. - Aktuell verwalten wir über 25 Mio. € Werbebudget im Jahr. - Wir nehmen bewusst nur wenige neue Brands an.

• Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system. • Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS. • Participate in new business pitches. • Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products. • Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts. • Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics. • Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation. • Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps. • Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust.

Role Description Our Australian client is an established property business specialising in the sales, leasing, marketing, and development of health, medical, and selected commercial property assets. They are seeking an experienced Marketing & Campaign Manager to manage end-to-end marketing campaigns across a portfolio of client properties, with a particular focus on the health and medical property sector. This is not primarily an internal brand or social media coordination role. The successful candidate will take ownership of client campaigns once a sales or leasing agreement has been signed. This includes managing: - Paid advertising budgets - Email campaigns - Property listings - Signage - Information memorandums - Brochures - Leasing proposals - Photography selection - Campaign reporting The role requires someone who can: - Make informed marketing decisions independently - Manage multiple campaigns simultaneously - Understand how medical properties should be positioned differently from standard retail or office properties Advanced experience in Meta advertising is essential, including: - Campaign creation - Audience targeting - Retargeting - Budget management - Optimisation - Performance reporting Qualifications - Relevant qualification in Marketing, Communications, Digital Marketing, Property, or a related field - Demonstrated experience managing marketing campaigns from planning through to reporting - Advanced Meta advertising experience - Strong copywriting skills - Experience creating professional collateral using Canva and/or Adobe Creative Suite - Strong project and campaign management experience - Proficiency in CRM platforms and email marketing tools - Website content management experience using WordPress, Wix, Squarespace, or a similar CMS - Strong knowledge of SEO, lead generation, social media marketing, and digital campaign reporting - Excellent written and spoken English - Previous experience in commercial property marketing is highly advantageous - Experience within health, medical, healthcare, or specialist property marketing is strongly preferred - A portfolio containing relevant campaigns, brochures, proposals, advertisements, or property marketing work will be required Requirements - Experience managing paid advertising budgets across multiple campaigns - Experience managing multiple clients, campaigns, or properties simultaneously - Strong project and campaign management experience - Experience creating information memorandums, leasing proposals, property brochures, and commercial property listings is advantageous - Knowledge of the Australian commercial or healthcare property market would be beneficial Benefits - R25,000 per month – Non-Negotiable