S4 Capital Group

• Develop and implement online campaigns that ignite growth for our client's products, leveraging expertise in both Google Ads and YouTube and major social media platforms (Facebook, Instagram, LinkedIn, Twitter). • Lead paid campaign execution across Google Ads, major social media platforms, and emerging channels. • Partner with client managers and innovation leaders, shaping strategies that drive engagement and propel business growth. • Train and consult client teams, ensuring they maximize campaign effectiveness across all channels. • Learn, follow and demonstrate a strong understanding of internal policies and procedures. • Continuously monitor, analyze, and optimize campaigns for optimal performance across Google Ads and social media platforms. • Coordinate seamlessly with other channels to ensure integrated online advertising success. • Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc) • Partner with Product Marketing Managers to achieve their goals and develop integrated campaign programs.

• Act as the first- or second-line point of contact for customer requests via chat, email and ticketing systems. Take full ownership of issues and ensure prompt resolution across functionality, product configuration and data concerns. • Diagnose and resolve technical issues by analyzing system logs, executing SQL queries, testing APIs and identifying bugs or integration gaps. • Support system configuration and administrative tasks, including API troubleshooting, integrations and application performance monitoring to maintain platform stability. • Create and maintain knowledge base articles, troubleshooting guides and internal documentation to improve team efficiency and enable customer self-service. • Collaborate closely with Product, Engineering, DevOps and QA teams to escalate complex issues with clear documentation, reproducible steps and impact analysis. Partner with QA to identify automation opportunities. • Communicate proactively with customers during incidents. Contribute to retrospectives by identifying root causes and driving long-term improvements in systems and processes.

• Own Amazon search and display (DSP/OTT) performance advertising for an assigned set of clients • Create, implement, manage, and report on advertising strategies that align with client goals • Collaborate with internal and external stakeholders to maximize performance for the client’s business • Proactively research industry trends and best practices and communicate internally to knowledge share • Engage frequently and professionally with clients via email/slack, phone, and in-person video meetings • Strategic thinking, detail oriented execution, and insightful data analysis to identify areas of opportunity and deliver sales-driving initiatives • Utilize Amazon Attribution and Amazon Marketing Cloud to gain additional insights to increase performance • Mentor more junior Advertising Managers

• Develop and maintain high-quality backend services using Python. • Build and optimize production-grade applications with Vue.js and modern front-end technologies. • Design and implement clean, consistent APIs for internal and external use. • Develop and maintain multi-broker integrations with trading platforms for order management and trade execution. • Design and manage secure, scalable ETL pipelines to process financial data from custodian platforms. • Build and maintain microservices on Kubernetes, ensuring scalability, reliability, and performance. • Work with AWS services (Lambda, ECS, S3, DynamoDB, SQS, API Gateway, IAM) to deliver cloud-native solutions. • Use Infrastructure as Code tools (AWS CDK or similar) for deployment and automation. • Collaborate with teams to ensure clean architecture, testing, and code quality.

• Develop and maintain high-quality backend services using Python. • Build and optimize production-grade applications with Vue.js and modern front-end technologies. • Design and implement clean, consistent APIs for internal and external use. • Develop and maintain multi-broker integrations with trading platforms for order management and trade execution. • Design and manage secure, scalable ETL pipelines to process financial data from custodian platforms. • Build and maintain microservices on Kubernetes, ensuring scalability, reliability, and performance. • Work with AWS services (Lambda, ECS, S3, DynamoDB, SQS, API Gateway, IAM) to deliver cloud-native solutions. • Use Infrastructure as Code tools (AWS CDK or similar) for deployment and automation. • Collaborate with teams to ensure clean architecture, testing, and code quality.

• Lead day-to-day strategy and client communications for 2–3 enterprise and mid-market B2B accounts with $1M+/month in media spend • Own client growth, retention, and roadmap development with a focus on pipeline generation, acceleration, and revenue impact • Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate to support both demand and brand goals • Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments • Guide media forecasting, annual planning, and performance reporting with a focus on funnel-stage attribution and lead quality • Collaborate with data and CRM teams to optimize toward business outcomes—like MQLs, SAOs, and revenue—using back-end data sources such as Salesforce and HubSpot. • Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey • Partner with client marketing and sales stakeholders to ensure tight alignment between campaign strategy, messaging, and GTM motions

• Responsible for set-up & launch of programmatic media campaigns working across a variety of DSPs • Handle ad trafficking in DCM, as well as producing & guiding floodlight and tracking set up for net new advertisers • Monitor media in-flight campaign pacing, budgets, optimizations and results, both in-flight and post buy • Troubleshooting trafficking issues related to creative, publisher implementation & escalating to 3rd party vendors • Create reports and provide data-driven recommendations that support optimizing campaigns towards client’s desired KPIs • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics • Present campaign recaps and insights to strategic planners and client teams • Provide subject matter expertise on executing programmatic media campaigns across different programmatic platforms

• Manage sales data integrity, including CRM administration, and ensure accurate pipeline recordkeeping • Perform outreach and qualification activities for inbound leads • Develop, implement, and refine sales processes and best practices to improve team efficiency • Partner with Growth and Revenue leadership to create and track key performance indicators (KPIs) and sales goals • Analyze sales data to identify trends, opportunities, and areas for improvement • Support resource allocation for new business opportunities • Lead cross-functional projects to enhance sales tools, automation, and reporting capabilities

• Shape the problem and define a winning solution • Translate ambiguous client goals into compelling solution architectures • Lead discovery workshops and build solution narratives • Own solution across the full delivery lifecycle • Collaborate with Product, Delivery, and Marketing teams to evolve GTM playbooks

• Own the design, configuration, and optimisation of Workday Absence and Benefits modules (US and global). • Serve as the primary configuration expert for enhancements, change requests, and maintenance activities. • Collaborate cross-functionally with People Operations, Total Rewards, and Payroll to ensure cohesive and compliant solutions. • Lead the end-to-end configuration lifecycle: gather business requirements, prototype, test, deploy, and document. • Manage issue resolution and Workday support tickets for Absence and Benefits, identifying root causes and long-term fixes. • Stay current on Workday releases and assess impact to existing configuration and downstream integrations. • Provide guidance on best practices for process design, data accuracy, and compliance within Absence and Benefits. • Partner with internal stakeholders to improve employee-facing processes and self-service experiences. • Support and advise on related configuration touchpoints such as Compensation, Time Tracking, and HCM if needed.