S4 Capital Group

• Own paid search strategy across Google Ads and Microsoft Advertising for a portfolio of commerce-driven clients, with Shopping, Performance Max, and standard search working as one system. • Treat feed optimization as a core discipline: audit, restructure, and continuously improve product feeds (titles, attributes, GTINs, custom labels, supplemental feeds) to maximize coverage, relevance, and ROAS. • Participate in new business pitches. • Architect campaign and feed segmentation strategies that give buyers control inside increasingly automated, AI-driven products. • Partner with clients and internal teams on the full shopping experience — landing pages, PDP quality, merchant feed health, promotions, and conversion tracking — so media spend lands on a page that converts. • Set the measurement frame: ROAS, new-customer acquisition, margin-aware bidding, incrementality, and feed-level performance diagnostics. • Lead, mentor, and grow a team of search and feed specialists; raise the bar on QA, hygiene, and documentation. • Stay ahead of platform changes — Performance Max evolution, AI Max, retail media adjacencies, and the shift toward signal- and feed-driven buying — and translate it into client roadmaps. • Act as a senior point of contact for clients: present strategy, defend recommendations with data, and build trust.

• Serve as a lead day-to-day point of contact with media client stakeholders. • Develop go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes. • Lead briefings, brainstorms, presentations and reporting calls to represent and support the team. • Prepare executive-level deliverables on performance, strategic POVs and competitive analysis. • Analyze data, craft insights and make recommendations internally and externally in deck form. • Use AI-enabled tools to accelerate research, insight generation, plan development and reporting. • Maintain executional and performance excellence through ongoing collaboration with Activation, Investment and Data & Measurement teams. • Establish relationships with platform partners to stay current on offerings and maximize media value. • Track and manage the client scorecard to ensure the team is set up to hit performance goals. • Lead and manage 1–3 direct reports; regularly meet to establish priorities and offer guidance and feedback.

• Serve as a lead day-to-day point of contact with media client stakeholders. • Develop go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes. • Lead briefings, brainstorms, presentations and reporting calls to represent and support the team. • Prepare executive-level deliverables on performance, strategic POVs and competitive analysis. • Analyze data, craft insights and make recommendations internally and externally in deck form. • Use AI-enabled tools to accelerate research, insight generation, plan development and reporting. • Maintain executional and performance excellence through ongoing collaboration with Activation, Investment and Data & Measurement teams. • Establish relationships with platform partners to stay current on offerings and maximize media value. • Track and manage the client scorecard to ensure the team is set up to hit performance goals. • Lead and manage 1–3 direct reports; regularly meet to establish priorities and offer guidance and feedback.

• Design, build, and maintain scalable, reliable, and automated data pipelines using SQL, Python, and Databricks to support enterprise analytics. • Architect and optimize robust data models and infrastructure to ensure high data quality, integrity, and accessibility across the client's ecosystem. • Partner closely with the Data Science team to operationalize their work, deploying statistical and machine learning models into production environments using DataOps best practices. • Identify, design, and implement internal process improvements, including automating manual data processes and optimizing data delivery for scalability. • Collaborate with cross-functional teams to identify business problems, gather requirements, identify data sources, and provide data-driven solutions.

• Support, manage, optimize and report on media campaigns for a portfolio of clients • Assist in and/or own campaign planning, builds, and ongoing management • Assist in and/or own client communications and updates • Partner with team members to ensure a high standard of work • Work effectively with team members to complete day-to-day tasks • Collaborate with peers to receive learnings • Execute on media platforms across Programmatic, Social, and Search • Utilize internal tools and processes for work and task completion

• Lead the development and execution of media plans and independently own client communications and platform trainings. • Own media strategy and campaign planning, builds, and ongoing management of our clients’ media efforts, including QA • Build trust and rapport with clients and own client communications and updates, review requests and questions, and troubleshoot issues on platforms and media execution • Work effectively with team members to complete day-to-day tasks for both clients and internal efforts and actively seek opportunities to guide junior team members in need of assistance with tasks (internal and external) • Collaborate with peers to receive learnings, from both internal and external sources • Learn and act on explicit motivations/needs of both internal and external stakeholders, build baseline trust & rapport via written & verbal communication, and actively seek to understand and improve the client experience • Execute on media platforms across Programmatic, Social, and Search channels such as, but not limited to… • Utilize internal tools and processes for day-to-day work and task completion, e.g. Slack, GSuite, Salesforce, Workday, etc. • Keep up to date on Monks offerings and changes within the ad industry, and identify opportunities to enhance client services

• Lead the development and execution of media plans and independently own client communications and platform trainings. • Own media strategy and campaign planning, builds, and ongoing management of our clients’ media efforts, including QA • Build trust and rapport with clients and own client communications and updates, review requests and questions, and troubleshoot issues on platforms and media execution • Work effectively with team members to complete day-to-day tasks for both clients and internal efforts and actively seek opportunities to guide junior team members in need of assistance with tasks (internal and external) • Collaborate with peers to receive learnings, from both internal and external sources • Learn and act on explicit motivations/needs of both internal and external stakeholders, build baseline trust & rapport via written & verbal communication, and actively seek to understand and improve the client experience • Execute on media platforms across Programmatic, Social, and Search channels such as, but not limited to: Programmatic DSPs: DV360, TTD, Amazon DSP, etc. • Utilize internal tools and processes for day-to-day work and task completion, e.g. Slack, GSuite, Salesforce, Workday, etc. • Keep up to date on Monks offerings and changes within the ad industry, and identify opportunities to enhance client services

• Build on your technical media skills and your ability to both collaborate with internal team members and manage client communications and relationships. • Assist in and/or own campaign planning, builds, and ongoing management of our clients’ media efforts. • Assist in and/or own client communications and updates, review requests and questions, and troubleshoot issues on platforms and media execution. • Partner with team members to ensure a high standard of work and communication, including quality assurance against all media execution. • Work effectively with team members to complete day-to-day tasks for both clients and internal efforts. • Collaborate with peers to receive learnings, from both internal and external sources. • Execute on media platforms across Programmatic, Social, and Search channels such as, but not limited to… • Utilize internal tools and processes for day-to-day work and task completion, e.g. Slack, GSuite, Salesforce, Workday, etc.

• Build on your technical media skills and your ability to both collaborate with internal team members and manage client communications and relationships. You’ll be a key part of client teams and the management of our end-to-end engagements and relationships with clients themselves. • Assist in and/or own campaign planning, builds, and ongoing management of our clients’ media efforts • Assist in and/or own client communications and updates, review requests and questions, and troubleshoot issues on platforms and media execution • Partner with team members to ensure a high standard of work and communication, including quality assurance against all media execution • Work effectively with team members to complete day-to-day tasks for both clients and internal efforts • Collaborate with peers to receive learnings, from both internal and external sources • Execute on media platforms across Programmatic, Social, and Search channels such as, but not limited to… • Utilize internal tools and processes for day-to-day work and task completion, e.g. Slack, GSuite, Salesforce, Workday, etc.

• Lead the development and execution of media plans and independently own client communications and platform trainings. • Own media strategy and campaign planning, builds, and ongoing management of our clients’ media efforts, including QA. • Build trust and rapport with clients and own client communications and updates. • Work effectively with team members to complete day-to-day tasks. • Collaborate with peers to receive learnings. • Learn and act on explicit motivations/needs of both internal and external stakeholders. • Execute on media platforms across Programmatic, Social, and Search channels. • Utilize internal tools and processes for day-to-day work and task completion. • Keep up to date on Monks offerings and changes within the ad industry.