Divinely ist eine Performance-Engineering-Agentur für Meta Ads. Wir arbeiten mit E-Commerce-Brands wie CASARISTA, LUMAS und Venen Engel – Marken mit erklärungsbedürftigen Produkten, bei denen der Weg bis zum Kauf oft Wochen dauert. Statt einzelne Kampagnen zu optimieren, bauen wir Akquise-Systeme und steuern sie über echte Business-Zahlen. Aktuell verwalten wir über 25 Mio. € Werbebudget im Jahr. Wir nehmen bewusst nur wenige neue Brands an.
Performance Marketer
Location
Germany
Posted
1 day ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Performance Marketer
Divinely
Role Description Die meisten Performance Marketer können eines von dreien. Wir suchen jemanden, der alle drei verbindet. - Performance: - Du führst Meta-Ads-Accounts für hochpreisigen E-Commerce - Produkte ab mehreren hundert Euro AOV. - Steuerung nach Geschäftszahlen (CAC, Deckungsbeitrag, MER), nicht nach Plattform-ROAS. - Verständnis, warum ROAS im Werbeanzeigenmanager sinken kann, während das Geschäft des Kunden wächst. - AI - richtig eingesetzt: - Eigene MCP-Anbindung an die Ad-Accounts, automatisierte Audits und Anomalie-Erkennung. - Selbstgebaute Skills für Angle-Entwicklung und Skript-Bau. - AI übernimmt das Wie (Analysen strukturieren, Varianten bauen, Daten durchkämmen), die Hypothese - das Was - bleibt deine. - Creative Strategy: - Entwicklung von Hypothesen mit dem Creative-Team (Segment → Mechanismus → Angle). - Verständnis, warum ein kalter Markt andere Hooks braucht als ein heißer. - Lesen von Creative-Performance jenseits von Hook Rate und Thumbstop. Qualifications - Nachweisbare Erfahrung im Führen von Meta-Ads-Accounts mit relevantem Budget. - Tägliche und tiefe Arbeit mit AI: eigene Prompts und Workflows, Erfahrung mit LLM-gestützter Analyse. - Fähigkeit, eine fremde Winning-Ad auseinanderzunehmen und zu erklären, warum sie funktioniert. - Kentnisse der Grundlogik von Awareness- und Sophistication-Stufen (Schwartz) oder Vergleichbares aus der Praxis. - Denken in Geschäftszahlen und Verständnis von ROAS ≠ Deckungsbeitrag. - Geduld für lange Journeys und Disziplin, einem System zu folgen. - Konfrontationsfähigkeit gegenüber Kunden. Requirements - Du führst Accounts end-to-end: Audit → Hypothese → Test-Plan → Skalierung → Reporting. - Steuerung nach Total Business Numbers und inkrementellen KPIs; Verständnis, warum Last-Click bei langen Journeys täuscht. - Nutzung unseres AI-Stacks als Standard-Werkzeug. - Dekodierung von Creative-Performance: Erkennung, warum ein Winner gewinnt und Übersetzung in die nächste Test-Hypothese. - Einbringung eigener Angle- und Set-Piece-Hypothesen in die Creative-Planung. - Kommunikation der harten Wahrheit an Kunden, wenn der Bottleneck das Offer, die Landingpage oder das Produkt ist. Benefits - Eine Rolle am Schnittpunkt von Performance, AI und Creative mit selbstgebauten Werkzeugen. - Ein kleines, hochwertiges Kundenportfolio statt Fließband. - Ein herausforderndes und anspruchsvolles Arbeitsumfeld mit Wertschätzung für deine Arbeit. - Sehr faire Vergütung. - Lockere Atmosphäre mit flachen Hierarchien und Spaß, ohne Verlust der Professionalität. - Flexible Arbeitszeiten und Remote Work. - Ausstattung mit den neusten Apple-Produkten. - Nette, professionelle und sorgfältig ausgesuchte Kunden. Company Description Divinely ist eine Performance-Engineering-Agentur für Meta Ads. Wir arbeiten mit E-Commerce-Brands wie CASARISTA, LUMAS und Venen Engel – Marken mit erklärungsbedürftigen Produkten, bei denen der Weg bis zum Kauf oft Wochen dauert. - Statt einzelne Kampagnen zu optimieren, bauen wir Akquise-Systeme und steuern sie über echte Business-Zahlen. - Aktuell verwalten wir über 25 Mio. € Werbebudget im Jahr. - Wir nehmen bewusst nur wenige neue Brands an.
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