Role Description Osome's Performance Marketing team owns the paid growth engine behind our incorporation, accounting, and corporate secretarial services across Singapore, Hong Kong, the UK, and the UAE. As a Performance Marketing Executive, you'll be the hands-on operator behind that engine - setting up, running, and optimising campaigns across Google, Meta, LinkedIn, TikTok, Reddit, Quora, and other paid channels every single day. You'll report to our Performance Marketing Manager, taking ownership of day-to-day execution, testing, and budget pacing. This is a role for someone who has deep knowledge in the platforms - building campaigns, reading the data, and making the next optimization call - while still being able to explain the "why" behind performance to non-specialist stakeholders. Responsibilities (how we will measure success): - Campaign Performance: Consistently hit or beat CAC, CPL, and ROAS targets across all managed paid channels: Google, Meta, LinkedIn, TikTok, Bing, Reddit, Quora, and X. - Launch Velocity: New campaigns, markets, and segments go live on time, with tracking and creative in place before spend starts. - Conversion Improvement: Landing page and creative tests translate into measurably better conversion rates and lead quality over time. - Budget Discipline: Monthly spend paces accurately against plan, with overspend or underspend flagged early enough to act on. - Experimentation Cadence: A steady pipeline of structured tests (audience, creative, bidding) produces clear, actionable learnings each month. - Stakeholder Confidence: Sales, product, and leadership have clear, timely visibility into paid performance and can trust the numbers behind it. Tasks (what does the role do on a day-to-day basis): - Campaign execution: Set up and launch campaigns across Google (Search, PMax, Display, Video, Demand Gen, etc.), Meta (Facebook/Instagram), LinkedIn, Bing, TikTok, Reddit, Quora, X (Twitter), and display/programmatic platforms; implement A/B tests for creatives, copy, audiences, and bidding. - Ongoing optimisation: Run daily/weekly performance checks, adjust bids and budgets, and refine audiences and creative to improve performance. - Creative & landing coordination: Collaborate with designers, copywriters, and product teams to iterate ad creatives and landing pages; recommend landing page tests to improve conversion rates. - Testing & experimentation: Plan and run structured experiments across audiences, creatives, and bidding strategies. - Budget management: Monitor pacing against monthly budgets, reallocate spend based on performance, and flag overspend or underspend early. - Stakeholder communication: Provide clear updates to internal stakeholders (sales, product, leadership) and support client/partner calls as needed. Equal Opportunity Statement At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today. If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

• Manage and optimise Google Ads campaigns for U.S.-based dental practices • Build, launch, and refine Performance Max (PMax) campaigns with a focus on lead quality • Implement and manage Target CPA bidding strategies to control cost-per-lead • Leverage Google Business Profile (GBP) and Google Maps ad placements alongside traditional Search campaigns • Accurately track and differentiate lead sources (GMB/Maps vs. Search) for client reporting • Provide clear, actionable reporting and strategic recommendations on a regular basis • Stay current with Google Ads platform changes, beta features, and best practices

Role Description What you'll do: - Own paid channel strategy and execution - Coordinate with the marketing and sales team to plan, build, and manage paid campaigns across Google Ads, LinkedIn, Meta, and other programmatic channels. - Drive pipeline and revenue impact - Work closely with the sales and channel teams to understand pipeline targets and ensure paid activity is generating the right volume and quality of leads. - Manage and optimise budget - Own the performance marketing budget, allocate spend across channels based on performance data, forecast accurately, and report on ROI to senior stakeholders. - Test, learn, and iterate - Run structured A/B tests across ad creative, work with our Website & CRO team to optimise landing pages, and test new audience segments. - Collaborate on messaging impact - Create a data led feedback loop with the wider Marketing, Sales, Channel & Product teams to provide clear guidelines on messaging that attracts and engages our ICPs and existing customer base. - Own performance reporting - Work with our Data & Analytics team on performance marketing analytics and reporting. - Manage agency relationships - Where external agencies or freelancers support paid activity, manage those relationships to deliver quality output within budget. Qualifications - 5+ years in a performance marketing role, ideally within B2B SaaS or technology - Proven track record of managing significant paid media budgets (£1m+ per year) with measurable pipeline impact - Hands-on platform experience across Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager - Experience working within a demand generation framework and understanding of the full B2B funnel Requirements - Strong analytical ability, comfortable in GA4, HubSpot, Salesforce, Hockeystack (or equivalent CRM), and Excel or BI tools - Confident interpreting data to make spend and strategy decisions - Solid understanding of B2B buyer journeys and how paid activity fits within different GTM motions - Experience with landing page optimisation and A/B testing - Clear, confident communicator, able to present performance results and recommendations to senior stakeholders Benefits - Competitive pay - Generous paid time off - Flexible working options including our XFlex programme and a “work from anywhere” allowance - Enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood - Comprehensive healthcare coverage - Fully funded insurance and income protection - Access to 24/7 virtual care - Mental health, legal and financial support through employee assistance programmes - Contributory retirement plans and savings support - Perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance, and a wide range of discounts

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, including auto, home, health, ACA, Medicare, and other call-based or lead-based products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls. - Own creative from a performance lens, partnering with the creative team while using AI and self-serve tools. - Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives. - Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.