• Lead a critical team to help power Stripe's growth • Set the direction of marketing operations • Solve time-sensitive and complex operational problems • Develop managers and individual contributors • Partner with peers in Marketing, Sales Development, Product Management, Engineering, Analytics, and Data Science • Responsible for a global marketing operations team of 15-20 and 25-30 production specialists • Drive excellence in operations and systems that support marketing

• Define Brightline's DTC marketing strategy, annual goals, and quarterly priorities, translating business objectives into a clear, prioritized roadmap. • Identify and articulate the highest-impact opportunities across the DTC funnel, from lead generation to conversion to booking appointments and retention. • Develop the framework for how Brightline acquires, engages, and converts families across both digital and in-person touchpoints. • Establish a playbook for how Brightline approaches new market entries and clinic openings from a DTC perspective. • Track and report on DTC performance with a rigorous, data-informed point of view — identifying what's working, what's not, and what to do about it. • Drive strategy and results across all DTC marketing channels and workstreams: paid media (search, social, display, streaming), organic content, SEO, social media, website, lifecycle, and clinic market launch. • Serve as the strategic lead and connective tissue across domain owners (e.g. content, lifecycle, social, digital growth) providing strategic direction and ensuring coherent execution. • Manage and optimize the external paid media agency relationship, providing strategic direction and holding partners accountable to results. • Lead DTC initiatives from ideation through execution — defining scope, driving alignment, and removing blockers. • Serve as the brand steward for DTC — ensuring that every channel, campaign, and touchpoint reflects Brightline's brand voice, values, and visual identity with consistency and care. • Translate Brightline's brand positioning into audience-relevant, channel-specific creative strategy. • Partner with creative and content teams to raise the quality and cohesion of DTC marketing output. • Build strong partnerships with the Contact Center, Product, Data, and Clinical teams to connect the care experience to the marketing funnel and inform strategy with operational insight. • Represent DTC marketing in senior leadership conversations — synthesizing performance data, surfacing tradeoffs, and sharing strategic perspective from a DTC marketing lens. • Establish clear goals, KPIs, and measurement frameworks for DTC marketing, and build upon the reporting infrastructure to track them. • Lead quarterly planning processes for DTC, driving alignment on priorities and resource allocation across functions. • Create a high-performance operating cadence with clear prioritization, fast decision-making, and tight feedback loops between strategy and execution.

• Own and define Breeze’s brand strategy, positioning, and narrative across all channels • Build brand and marketing foundations from the ground up, including messaging frameworks, processes, and metrics • Lead product marketing efforts, including positioning, launches, and validating product-market fit • Develop and scale social, content, and community channels to grow awareness, engagement, and trust • Partner closely with Product, Sales, and Operations to align marketing with company strategy and growth goals • Drive go-to-market strategy for new products, features, and market expansions • Establish clear KPIs and reporting to measure brand health, pipeline impact, and marketing performance • Act as a strategic advisor to the CEO on brand, market perception, and growth opportunities • Build, hire, and scale a high-performing brand and marketing team over time • Manage agencies, freelancers, and external partners to support execution as the company scales • Support employer branding and thought leadership initiatives as the company grows (nice to have)

Role Description This is a hands-on, single-threaded role for a doer and a manager. Manifest is hiring a Head of Marketing to run marketing as a pipeline-generation engine and put Manifest on the map. You will inherit a working playbook and a bench of agencies already supporting our efforts, so you are not starting from a blank page. Your job is to own it, sharpen it, and drive it harder. You will own the full funnel: - Positioning and messaging - Content and slides - Demand generation - Social media - Events - Analyst relations - Marketing-led outbound motion You are the person who writes the copy, builds the deck, runs the event, posts on LinkedIn, directs the agencies, and reports the number, extending yourself with those agency partners and offshore help to carry the execution heavy work so you get leverage without building headcount. The mandate for this role is two-sided: build a pipeline and build the brand. You will drive brand recognition and awareness across the security community, the federal and enterprise buyers we sell to, the analysts who shape the category, and the investors who fund it. You already know cyber. We sell to some of the most technical and skeptical buyers in software: - CISOs - Compliance leaders - Engineering teams across federal and defense - Enterprise and commercial - Healthcare and medical device - Automotive AI risk You will report to the Chief Revenue Officer and work alongside an established enterprise sales team that already carries its own pipeline goals. Marketing's job is to feed and accelerate that pipeline, not to operate in isolation. This is a metrics-driven role, and you will be measured on the outcomes that matter: - Qualified pipeline - Return on marketing spend - Website traffic and engagement - Brand awareness across the security and investor communities - Analyst mindshare This is an intense, high ownership role with a direct line between your work and the company's growth. Qualifications - 7 to 10 years of B2B marketing experience - Experience across B2B and enterprise, ideally federal and public sector - Working knowledge of cybersecurity - Experience building an executive or founder brand and analyst/press relations - Track record of being directly accountable to a pipeline or revenue number - Metrics-driven and rigorous about spend - Proven ability to build outbound and demand programs - Hands-on production skills - Experience owning events end-to-end - AI is part of your default workflow - High agency and a strong bias to action Requirements - Own a qualified pipeline number alongside the CRO and enterprise sales team - Own the marketing budget and be accountable for every dollar - Own positioning and messaging across federal, enterprise/commercial, and regulated verticals - Write and ship the work yourself — web copy, one-pagers, campaigns, email, sales, and pitch decks - Build and run a marketing-led outbound motion without a BDR team - Plan, coordinate, and run field and event presence - Work analysts and category voices - Generate awareness and engagement across the security and venture communities - Own and direct agency partners Benefits - Fully remote - Unlimited PTO (taken seriously) - Medical, dental, and vision insurance: 100% covered for you and your dependents - 401(k) and retirement options Compensation $180,000 - $200,000 base salary and 40,000 shares of stock - commensurate with experience