Role Description This is a hands-on, single-threaded role for a doer and a manager. Manifest is hiring a Head of Marketing to run marketing as a pipeline-generation engine and put Manifest on the map. You will inherit a working playbook and a bench of agencies already supporting our efforts, so you are not starting from a blank page. Your job is to own it, sharpen it, and drive it harder. You will own the full funnel: - Positioning and messaging - Content and slides - Demand generation - Social media - Events - Analyst relations - Marketing-led outbound motion You are the person who writes the copy, builds the deck, runs the event, posts on LinkedIn, directs the agencies, and reports the number, extending yourself with those agency partners and offshore help to carry the execution heavy work so you get leverage without building headcount. The mandate for this role is two-sided: build a pipeline and build the brand. You will drive brand recognition and awareness across the security community, the federal and enterprise buyers we sell to, the analysts who shape the category, and the investors who fund it. You already know cyber. We sell to some of the most technical and skeptical buyers in software: - CISOs - Compliance leaders - Engineering teams across federal and defense - Enterprise and commercial - Healthcare and medical device - Automotive AI risk You will report to the Chief Revenue Officer and work alongside an established enterprise sales team that already carries its own pipeline goals. Marketing's job is to feed and accelerate that pipeline, not to operate in isolation. This is a metrics-driven role, and you will be measured on the outcomes that matter: - Qualified pipeline - Return on marketing spend - Website traffic and engagement - Brand awareness across the security and investor communities - Analyst mindshare This is an intense, high ownership role with a direct line between your work and the company's growth. Qualifications - 7 to 10 years of B2B marketing experience - Experience across B2B and enterprise, ideally federal and public sector - Working knowledge of cybersecurity - Experience building an executive or founder brand and analyst/press relations - Track record of being directly accountable to a pipeline or revenue number - Metrics-driven and rigorous about spend - Proven ability to build outbound and demand programs - Hands-on production skills - Experience owning events end-to-end - AI is part of your default workflow - High agency and a strong bias to action Requirements - Own a qualified pipeline number alongside the CRO and enterprise sales team - Own the marketing budget and be accountable for every dollar - Own positioning and messaging across federal, enterprise/commercial, and regulated verticals - Write and ship the work yourself — web copy, one-pagers, campaigns, email, sales, and pitch decks - Build and run a marketing-led outbound motion without a BDR team - Plan, coordinate, and run field and event presence - Work analysts and category voices - Generate awareness and engagement across the security and venture communities - Own and direct agency partners Benefits - Fully remote - Unlimited PTO (taken seriously) - Medical, dental, and vision insurance: 100% covered for you and your dependents - 401(k) and retirement options Compensation $180,000 - $200,000 base salary and 40,000 shares of stock - commensurate with experience

• Developing and executing the company's paid acquisition strategy across Google, Meta, programmatic display, affiliate, and other performance marketing channels. • Planning, launching, managing, and continuously optimising paid media campaigns to maximise customer acquisition and return on ad spend. • Owning paid media budgets, bid strategies, and channel allocation to achieve sustainable and scalable growth. • Monitoring, analysing, and reporting on key performance metrics including CAC, ROAS, LTV, CPA, conversion rates, and overall marketing efficiency. • Designing and executing A/B tests across creatives, audiences, landing pages, and campaign structures to continuously improve performance. • Building robust attribution models and leveraging analytics tools to identify growth opportunities and optimise marketing investments. • Collaborating closely with product, design, and content teams to develop high-performing creative assets and landing page experiences. • Identifying and scaling new acquisition channels while continuously evaluating emerging platforms and advertising opportunities. • Working with external partners, affiliate networks, and advertising platforms to maximise campaign effectiveness. • Maintaining a strong understanding of market trends, competitor activity, and platform updates within digital advertising. • Providing regular performance reporting and strategic recommendations to senior leadership based on data-driven insights. • Taking full ownership of the performance marketing numbers that drive user acquisition and business growth.

• You will drive student awareness, activation, and registrations to our Virtual Internships platform by: • Making Virtual Internships more visible to students at our partner institutions through digital content and on-campus activation. • Enabling partnership managers with high-quality content, collateral, and activation assets. • Building content to increase activation within our partner network and across the student ecosystem. • Creating compelling content that can be distributed across multi-channel campaigns to engage students.

• You own B2B Supplier Hub's presence everywhere our audience gathers: LinkedIn, Facebook groups, Instagram, X, Reddit, and Discord. • You post daily, engage constantly, build a community resellers actually want to be in, and run our influencer/affiliate pipeline from first touch to agreed terms. • You will work from a documented GTM playbook with clear weekly quotas - this is a high-volume execution role with visible numbers, not a strategy-deck role. • Publish daily across LinkedIn, Facebook, Instagram, and X from the content calendar; adapt every piece to each platform's format. • Coordinate with Content and Design for captions, carousels, and short-form video assets; maintain a 7-day scheduled queue at all times. • Run daily engagement blocks: meaningful comments on target-audience and creator posts (quota-based), reply to every comment/DM on our content within 12 hours, timed to US business hours. • Grow founder-profile and company-page followings through systematic connection and follow-up sequences. • Be an active, value-first member of wholesale/reseller Facebook groups, subreddits, and Discords: answer sourcing questions, run our beta-recruitment and credibility posts, maintain admin relationships. • Build and moderate B2B Supplier Hub's own community space as the user base grows; run AMAs and live demo events with the founder. • Triage the founder's LinkedIn inbox daily: qualify real partnership/customer conversations, dispose of templated pitches. • Build and maintain a pipeline of niche creators whose audiences are wholesale/e-commerce resellers; personalize outreach, book meetings, and negotiate affiliate terms. • Coordinate collab deliverables end-to-end: briefs, assets, tracking links, publish dates, performance reporting. • Update the shared scoreboard daily; present your numbers in Monday planning and Friday review. Missed weekly goals roll over - our operating system is transparent and quota-driven.