• Developing and executing the company's paid acquisition strategy across Google, Meta, programmatic display, affiliate, and other performance marketing channels. • Planning, launching, managing, and continuously optimising paid media campaigns to maximise customer acquisition and return on ad spend. • Owning paid media budgets, bid strategies, and channel allocation to achieve sustainable and scalable growth. • Monitoring, analysing, and reporting on key performance metrics including CAC, ROAS, LTV, CPA, conversion rates, and overall marketing efficiency. • Designing and executing A/B tests across creatives, audiences, landing pages, and campaign structures to continuously improve performance. • Building robust attribution models and leveraging analytics tools to identify growth opportunities and optimise marketing investments. • Collaborating closely with product, design, and content teams to develop high-performing creative assets and landing page experiences. • Identifying and scaling new acquisition channels while continuously evaluating emerging platforms and advertising opportunities. • Working with external partners, affiliate networks, and advertising platforms to maximise campaign effectiveness. • Maintaining a strong understanding of market trends, competitor activity, and platform updates within digital advertising. • Providing regular performance reporting and strategic recommendations to senior leadership based on data-driven insights. • Taking full ownership of the performance marketing numbers that drive user acquisition and business growth.

• You will drive student awareness, activation, and registrations to our Virtual Internships platform by: • Making Virtual Internships more visible to students at our partner institutions through digital content and on-campus activation. • Enabling partnership managers with high-quality content, collateral, and activation assets. • Building content to increase activation within our partner network and across the student ecosystem. • Creating compelling content that can be distributed across multi-channel campaigns to engage students.

• You own B2B Supplier Hub's presence everywhere our audience gathers: LinkedIn, Facebook groups, Instagram, X, Reddit, and Discord. • You post daily, engage constantly, build a community resellers actually want to be in, and run our influencer/affiliate pipeline from first touch to agreed terms. • You will work from a documented GTM playbook with clear weekly quotas - this is a high-volume execution role with visible numbers, not a strategy-deck role. • Publish daily across LinkedIn, Facebook, Instagram, and X from the content calendar; adapt every piece to each platform's format. • Coordinate with Content and Design for captions, carousels, and short-form video assets; maintain a 7-day scheduled queue at all times. • Run daily engagement blocks: meaningful comments on target-audience and creator posts (quota-based), reply to every comment/DM on our content within 12 hours, timed to US business hours. • Grow founder-profile and company-page followings through systematic connection and follow-up sequences. • Be an active, value-first member of wholesale/reseller Facebook groups, subreddits, and Discords: answer sourcing questions, run our beta-recruitment and credibility posts, maintain admin relationships. • Build and moderate B2B Supplier Hub's own community space as the user base grows; run AMAs and live demo events with the founder. • Triage the founder's LinkedIn inbox daily: qualify real partnership/customer conversations, dispose of templated pitches. • Build and maintain a pipeline of niche creators whose audiences are wholesale/e-commerce resellers; personalize outreach, book meetings, and negotiate affiliate terms. • Coordinate collab deliverables end-to-end: briefs, assets, tracking links, publish dates, performance reporting. • Update the shared scoreboard daily; present your numbers in Monday planning and Friday review. Missed weekly goals roll over - our operating system is transparent and quota-driven.

• Build one of the largest and highest-quality performance creator networks in the industry • Continuously expand our global creator ecosystem across key verticals and platforms • Develop long-term relationships with exceptional creators and talent representatives • Build a preferred roster of trusted creators who consistently produce outstanding content • Increase creator quality, diversity, responsiveness, and availability across every client category • Build systems that help creators build long-term careers with Advantage HQ • Increase repeat collaborations and long-term partnerships • Improve creator earnings and lifetime value • Create an exceptional creator experience across onboarding, communication, payments, and campaign execution • Ensure our highest-performing creators consistently choose to work with Advantage HQ • Build repeatable systems that consistently deliver exceptional creators for every client • Scale creator whitelisting across our client portfolio • Partner with Growth and Creative teams to maximize paid media performance • Establish world-class operating standards across the influencer organization • Lead, develop, and inspire a high-performing global influencer marketing organization • Continuously evaluate new platforms, technologies, and creator trends