Brightline

• Define Brightline's DTC marketing strategy, annual goals, and quarterly priorities, translating business objectives into a clear, prioritized roadmap. • Identify and articulate the highest-impact opportunities across the DTC funnel, from lead generation to conversion to booking appointments and retention. • Develop the framework for how Brightline acquires, engages, and converts families across both digital and in-person touchpoints. • Establish a playbook for how Brightline approaches new market entries and clinic openings from a DTC perspective. • Track and report on DTC performance with a rigorous, data-informed point of view — identifying what's working, what's not, and what to do about it. • Drive strategy and results across all DTC marketing channels and workstreams: paid media (search, social, display, streaming), organic content, SEO, social media, website, lifecycle, and clinic market launch. • Serve as the strategic lead and connective tissue across domain owners (e.g. content, lifecycle, social, digital growth) providing strategic direction and ensuring coherent execution. • Manage and optimize the external paid media agency relationship, providing strategic direction and holding partners accountable to results. • Lead DTC initiatives from ideation through execution — defining scope, driving alignment, and removing blockers. • Serve as the brand steward for DTC — ensuring that every channel, campaign, and touchpoint reflects Brightline's brand voice, values, and visual identity with consistency and care. • Translate Brightline's brand positioning into audience-relevant, channel-specific creative strategy. • Partner with creative and content teams to raise the quality and cohesion of DTC marketing output. • Build strong partnerships with the Contact Center, Product, Data, and Clinical teams to connect the care experience to the marketing funnel and inform strategy with operational insight. • Represent DTC marketing in senior leadership conversations — synthesizing performance data, surfacing tradeoffs, and sharing strategic perspective from a DTC marketing lens. • Establish clear goals, KPIs, and measurement frameworks for DTC marketing, and build upon the reporting infrastructure to track them. • Lead quarterly planning processes for DTC, driving alignment on priorities and resource allocation across functions. • Create a high-performance operating cadence with clear prioritization, fast decision-making, and tight feedback loops between strategy and execution.

• Manage a portfolio of patient accounts with outstanding balances • Research and resolve complex patient billing questions and account discrepancies • Review insurance payments, patient responsibility, adjustments, and payment activity to ensure account accuracy • Explain benefits, payment responsibilities, and available payment options to patients • Set up payment plan arrangements and drive accounts to resolution • Serve as Brightline's primary operational liaison for the patient billing vendor • Review vendor performance reports and collection metrics • Monitor patient statement delivery, payment trends, and outreach effectiveness • Participate in recurring operational meetings with the vendor • Identify opportunities to improve patient collections and engagement, and escalate system or workflow issues as needed • Serve as the escalation point for complex billing inquiries that frontline staff or the vendor's Tier 1 support can't resolve • Review disputed balances and coordinate resolution across Revenue Cycle, Operations, and Clinical teams • Ensure timely follow-up on escalated patient concerns while maintaining compliance with payer contracts and organizational policy • Monitor AI chat escalations generated through the patient billing platform and partner with the vendor to optimize workflows and escalation pathways • Review patient collection performance, aging reports, and monthly metrics to identify trends • Help leadership evaluate vendor effectiveness and recommend workflow improvements that enhance collections and patient satisfaction • Partner with Revenue Cycle, Member Services, Finance, Clinical Operations, and vendor partners to resolve account issues • Flag recurring trends impacting patient balances and recommend process improvements • Support the rollout of new workflows related to patient financial services

• Manage complex, dynamic calendars for multiple C-suite executives — proactively resolving conflicts, prioritizing requests, and anticipating scheduling needs before they arise • Coordinate domestic and international travel logistics including flights, hotels, ground transportation, and itineraries • Prepare executives for meetings by compiling briefing documents, agendas, background materials, and talking points • Handle correspondence, draft communications, and respond to inquiries on behalf of executives with appropriate judgment and discretion • Track action items and follow-ups from executive meetings to ensure nothing falls through the cracks • Process expense reports and manage reimbursements accurately and on schedule • Coordinate logistics for leadership team meetings, offsites, board prep, and company-wide events — including venue sourcing, catering, tech setup, and materials • Maintain organized filing systems and document management for executive-level materials • Support onboarding for new senior leaders and manage relationships with key external stakeholders and vendors • Serve as a key point of contact across Brightline's teams on behalf of supported executives • Partner with other executive assistants and operations staff to ensure seamless coordination across the leadership team • Handle confidential and sensitive information with the highest level of integrity and discretion • Identify opportunities to streamline processes and improve the efficiency of executive operations

• Own Brightline's public-sector growth pipeline, with accountability for opportunity identification, qualification, advancement, conversion, and long-term revenue growth. • Develop and execute strategic pursuit plans for high-priority state, county, Medicaid, education, and government opportunities. • Build and maintain a multi-year pipeline of public-sector opportunities capable of supporting Brightline's long-term growth objectives. • Independently originate new opportunities through direct engagement with government stakeholders, industry partners, consultants, and market intelligence. • Lead opportunities from initial relationship development through contract award, serving as the accountable executive throughout the full business development lifecycle. • Develop executive engagement strategies that increase Brightline's probability of success in competitive procurement environments. • Own pipeline forecasting, opportunity stage management, win-rate performance, and growth reporting. • Partner with executive leadership to establish annual and long-range public-sector growth targets. • Identify opportunities to expand existing public-sector partnerships through additional services, geographies, funding streams, and populations served.

• Collaborate with clinical leadership to implement care model enhancements, quality initiatives, and documentation standards. • Operationalize clinical pathways, care protocols, and market-specific models. • Partner with market and clinical leadership to ensure operational success and alignment on performance goals. • Serve as an organizational expert on the care model and operational workflows, understanding how clinical and operational teams work, measure, and succeed. • Refine and architect national workflows, protocols, SOPs, and playbooks that drive standardization and efficient, high-quality care. • Build systems and reporting that enable repeatable, scalable, high-reliability operations across markets, including new-market implementation, market team training and onboarding. • Use data and time with market teams to identify and understand inefficiency, variation, and outcome shortfalls — then design and implement durable solutions. • Act as the voice of market operations in product development, building product requirements grounded in workflow realities and data. • Partner closely with Product to automate workflows, leverage AI-assisted operations, and make tooling investments that reduce friction and improve outcomes. Co-lead demos, UAT, rollout planning, and training for operational tools and products — and monitor, measure, and troubleshoot implementations until they are stable and adopted. • Partner closely with Analytics to ensure the business has the data it needs to manage performance at the corporate, market, clinic and individual provider level. • Collaborate with Finance and Clinical Leadership to ensure our clinic and virtual care and coaching models - including scheduling tools, systems, and processes - directly tie to unit economics, enabling data-driven management. • Provide hands-on support to market teams to guide clinical operations and drive efficiency and standardization across markets. • Identify opportunities for and build out centralized support functions. • Define staffing model and scheduling governance, ensuring balanced access SLAs with provider well-being and labor cost, including overseeing template governance to ensure optimal capacity and scalability. • Re-engineer cancellation and capacity workflows to convert previously wasted clinical capacity into completed visits. • Translate strategic goals and performance objectives into concrete operational plans, implementation roadmaps, and measurable KPIs. • Own the execution of key cross-functional strategic care operations initiatives, including launching new markets, care model enhancements, staffing model evolution, and operational redesign. • Anticipate bottlenecks and proactively propose solutions — ahead of market and clinical pain points. • Create clear roles and responsibilities, playbooks, and scorecards so leaders manage to a consistent, transparent set of KPIs. • Serve as the connective tissue across clinical, product, and finance teams — translating operational realities into strategic input and ensuring decisions and solutions are grounded in both data and care quality. • Build and coach a high-performing team that collaborates effectively across the organization and takes accountability for building critical functions. • Provide clear, compelling communication to internal audiences — including the Executive Leadership Team, market leadership, and other departments — driving understanding of the “why,” the priorities, and the progress in a way that motivates and encourages accountability.

Role Description Brightline is redefining what pediatric behavioral health care looks like for families across the country — and we’re looking for a mission-driven provider specializing in Evaluations who will bring that vision to life. The Evaluation Provider conducts comprehensive psychological evaluations for youth up to age 18, serving as a specialist resource across the region. If you are as passionate about evidence-based mental health care for kids, teens, and families as we are, we’re looking for you. Brightline is expanding its evaluation capacity to meet growing demand across our NY clinics. In this role, you will serve as a dedicated specialist — conducting in-depth diagnostic evaluations that directly shape treatment planning and family outcomes. You’ll collaborate with multidisciplinary teams and help set the clinical standard for evaluation excellence at Brightline. This is a rare opportunity to do high-impact clinical work within an innovative, fast-growing practice that is transforming pediatric mental health care. Responsibilities - Conduct in-depth diagnostic evaluations, including clinical interviews, multi-informant data review, and differential diagnosis, to clarify presenting concerns and inform evidence-based care for youth up to age 18. - Provide clear, evidence-based recommendations for ongoing care in alignment with patient need and Brightline’s program offerings. - Integrate screening and rating measures into comprehensive diagnostic formulations. - Deliver family feedback sessions with actionable, accessible clinical guidance. - Collaborate with multidisciplinary teams, engage in peer consultation, and participate in continuous professional development. - Contribute to the development and refinement of Brightline’s evaluation and testing service line. - Participate in community engagement and outreach opportunities. Qualifications - Master’s degree in Psychology or other related field. - Active, unrestricted LCSW, LMHC-D, LMFT-D licensure in the State of New York. - Extensive experience conducting diagnostic evaluations across a variety of presenting concerns for youth and families. - Advanced training in semi-structured diagnostic interviews with ability to adapt to varied clinical contexts. - Strong working knowledge of evidence-based interventions for common pediatric concerns, enabling clear and actionable diagnostic recommendations. - Strong knowledge of current clinical research and commitment to staying updated on the latest empirical advancements. - Clear understanding of and deep commitment to ethical standards of care. - Experience providing care both in-person and virtually (some evaluations and feedback sessions may be conducted virtually depending on clinical appropriateness and family preference). - Interest and experience thriving in a start-up environment. - Bilingual candidates are strongly preferred, particularly Spanish-speaking. - Ability to maintain up to 30 hours per week for evaluations + feedback. Benefits - Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k. - 12 Company Holidays + Floating Holidays, Holiday Shutdown, Flexible Time Off, Parental Leave. - Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement. - Stock Options. - Annual base salary range for applicants is $80,000- $105,000. Company Description Brightline is a therapy and psychiatry practice that delivers expert pediatric, teen, and parental mental health care to families and kids up to age 18. Brightline’s virtual and in-person outpatient services include diagnostic evaluation, therapy, psychiatry services (e.g. medication management), and psychological testing (to assess learning differences, school readiness, executive functioning difficulties [e.g. ADHD], and autism). In addition to Brightline’s generalized support, we offer focused programs including those that support anxiety, obsessive compulsive disorders, ADHD, and disruptive behaviors. Founded in 2019, Brightline has delivered care to tens of thousands of families with industry-leading results. We’ve been nationally recognized for clinical excellence and innovation for several years — recent awards include the Fast Company 50 Most Innovative Companies (2022) and Behavioral Health Business Companies to Watch Award (2024). Brightline is based in Palo Alto and is backed by investors including Boston Children’s Hospital, Northwell Health, Blue Cross Blue Shield of Massachusetts, Google Ventures, KKR, and Oak HC/FT.

• Lead collaborate across engineering, product, design, and clinical/operations teams to ensure technical decisions serve business and clinical goals • Write code across the entire stack (currently Ruby + Rails on the backend and Turbo/Tailwind on the frontend) with a focus on the systems and abstractions that other engineers build on • Contribute meaningfully to engineering culture: process improvements, documentation, standards, and team health • Mentor and grow senior engineers through pairing, code review, architecture discussions, and direct feedback — raising the bar without gatekeeping • Own complex, multi-team technical initiatives end-to-end: from problem discovery and scoping through delivery and iteration, keeping stakeholders aligned along the way • Translate technical context clearly for non-technical stakeholders — surface risks early, communicate tradeoffs, and advocate for the right solution even when it requires changing direction • Bridge the gap between strategic technical direction and day-to-day execution, ensuring the team has the clarity and context to move fast and build well

• Collaborate on projects end-to-end with a strong emphasis on backend systems, API design, and integrations. Scoping features with product and design to shipping a finished feature into production • Write code across the entire stack (currently Ruby + Rails on the backend and Turbo/Tailwind on the frontend) • Have a mix of heads-down and pairing time, depending on the project and your energy levels • Curate a great codebase through architecture discussions, automated testing and code review • Bring a new perspective that helps our team continue to grow and improve

• Own end-to-end delivery of high-priority cross-functional initiatives • Translate organizational priorities into structured execution plans • Act as the central coordination point for assigned initiatives • Proactively identify risks, bottlenecks, and tradeoffs • Design, develop, and document repeatable processes and workflows • Build and maintain comprehensive documentation • Serve as the operational point of contact for strategic initiatives • Create visibility into project health and progress against milestones

• Review NDAs and Independent Contractors, using internal templates and playbooks and under supervision. • Prepares draft summaries of Health Plan/Employer contracts, identifying key terms and operational requirements. • Track contract expirations and renewals coordinating with internal stakeholders in accordance with the vendor process. • Manage the execution process via DocuSign and handle departmental mail • Maintain contract database integrity and ensure accurate data governance and reporting • Build reports and dashboards, and analyze data to answer questions from our business partners. • Support corporate compliance programs including policy maintenance, training coordination, and documentation. • Contribute to the creation of playbooks, checklists, and updating of tools that enhance department workflow efficiency. • Contribute to Legal Department initiatives, Legal Hub/intranet, and other resources, supporting the Company’s broader operational goals. • Assist with research and document preparation. • Assist in resolving both internal and external department requests • Act as a versatile team player, supporting various tasks ​​and evolving departmental needs. • Equity plan administration. • Management of training compliance. • SOC2 and HIPAA audit tactical support.