Role Description iLawyer is entering our next stage of growth and looking for a modern, hands-on Director of Marketing who can build inbound and outbound demand generation into a measurable driver of pipeline and monthly recurring revenue, working closely with sales leadership on shared metrics and outcomes. You will have the opportunity to: - Help shape the next stage of the company’s growth. - Build a marketing function with direct visibility into pipeline and revenue. - Make a visible impact on the company’s brand, growth, and long-term direction. Position Responsibilities - Build and execute a marketing strategy tied directly to pipeline, new client acquisition, expansion opportunities, and MRR growth. - Develop integrated inbound and outbound campaigns, including targeted account lists, email and LinkedIn sequences, and prospecting cadences, that generate qualified opportunities from law firms and legal decision-makers. - Partner closely with sales leadership on targeting, follow-up, and campaign-to-close performance, and align on a shared set of metrics and definitions (MQLs, SQLs, pipeline contribution, win rates). - Own brand, social, and content strategy, including LinkedIn and a consistent content engine across case studies, webinars, email, and thought leadership. - Direct creative and design work, such as presentations, landing pages, and campaign assets, to a high visual standard using tools like Canva, Adobe Creative Suite, or Figma. - Build a disciplined marketing calendar, and manage CRM segmentation, campaign automation, and reporting that clearly shows marketing’s impact on pipeline and MRR. - Stay ahead of emerging marketing technology and platforms, including AI tools, and put them to work to improve results. Qualifications - 7+ years of progressive marketing experience leading both strategy and execution, ideally in B2B, agencies, or professional services; experience marketing to legal buyers is a strong plus. - Experience marketing digital services such as SEO, paid media, website strategy, or AI search optimization. - Experience building and running outbound programs, such as targeted account lists and cold email or LinkedIn sequences, in addition to inbound demand generation. - Comfortable defining and tracking shared marketing and sales metrics (MQLs, SQLs, pipeline contribution, win rates) in partnership with sales leadership. - Excellent writing and storytelling skills. - Strong design sense and hands-on skill with tools such as Canva, Adobe Creative Suite, or Figma. - Curious and fast-moving on emerging marketing technology and platforms, including AI tools, with the drive to put them to work and turn them into results. Requirements - Our target compensation range for this salary-exempt opportunity includes a competitive base salary range of $135,000 - $150,000 and eligibility for performance-based bonuses, and is subject to multiple factors, including role, level, experience, and location. - Bonus eligibility is based on performance metrics and company results. - As you go through our interview process, your recruiter will work with you to identify a competitive base salary. Benefits - Remote-First Environment - Medical, Dental, & Vision Insurance - Company 401(k) Matching - Monthly Phone & Data Stipend - Paid Vacation & Sick Time Off

• Establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation. • Orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts. • Developing cohesive narratives that elevate market perception. • Managing the end-to-end execution of marketing launches. • Work closely with Geotab's Marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, and external creative agencies and vendors.

• Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers. • Act as the central “quarterback” for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline. • Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives. • Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio. • Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs). • Define and track KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution. • Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.

• Develop and execute strategic Account-Based Marketing (ABM) programs for named enterprise accounts. • Partner with Sales and Customer Success to support account growth, expansion opportunities, and executive engagement. • Build industry-specific marketing strategies and messaging for Industrial & Energy and Technology, Media & Communications. • Develop customer-facing thought leadership, case studies, executive content, and industry campaigns. • Lead executive engagement initiatives including Customer Advisory Boards, executive briefings, CXO roundtables, and executive events. • Build and scale customer advocacy programs including references, testimonials, webinars, conference speakers, and success stories. • Partner with Product Marketing, Field Marketing, Demand Generation, Marketing Operations, and Analyst Relations to execute integrated customer marketing programs. • Measure program success through expansion pipeline, Net Revenue Retention, executive engagement, advocacy production, and strategic account growth. • Proven ownership of an account-level number — influenced/sourced expansion pipeline and NRR contribution — rather than lead volume. • Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev, OT).