Role Description We are seeking a highly analytical, business-minded Head of Growth Marketing to take complete strategic and execution ownership of our e-commerce division. Reporting directly to the Founder, your mission is to transition our current marketing operations away from external agencies, stabilize our systems, and scale our Shopify sales. As a true partner in their growth, you will be the absolute driving force behind their e-commerce strategy. In the beginning, this means rolling up your sleeves to launch performance campaigns, fine-tune their automated emails, and polish their Shopify store. Key Responsibilities - Take over all media buying, lifecycle marketing, and search strategy from legacy agencies, driving hands-on execution across channels in the initial phases. - Audit and optimize the Shopify ecosystem to increase conversion rates, improve average order value, and eliminate cart abandonment. - Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other key social platforms. - Deploy and manage email and SMS marketing automation flows using Klaviyo and conversational AI tools (like Overjoy.ai). - Design and execute SEO and AI Engine Optimization (AEO) strategies to capture organic search traffic. - Build and maintain bi-weekly performance dashboards to track essential KPIs like CAC, ROAS, LTV, and margins. - Draft standard operating procedures (SOPs) and build a hiring plan to recruit and manage future marketing specialists as the department grows. Qualifications - 7+ years of hands-on e-commerce experience scaling physical DTC products in the U.S. market. - Communicate with proficient written and verbal English skills to confidently author marketing copy, write SOPs, and present reports. - Strong, hands-on experience running paid ad campaigns directly within Meta Ads Manager and Google Ads. - Deep familiarity with building, managing, and optimizing e-commerce storefronts on Shopify. - Proven experience building and managing lifecycle workflows and automated flows inside Klaviyo. - Independent, results-driven owner's mindset to comfortably manage revenue targets and department budgets. - Experience with gardening, lawn care, CPG, or seasonal outdoor products is a huge plus, but definitely not a dealbreaker. Benefits - Salary: $4,000+ per month. - Paid Time Off: 7 days of scheduled PTO plus 5 paid sick days per year (with room to double based on tenure). - Observed Holidays: Fully paid U.S. federal holidays off to keep you aligned with our core operating schedule. - 100% Remote: Complete location independence, working from your home office anywhere within Latin America. - High Impact: The opportunity to build, lead, and establish a brand-new e-commerce department from scratch, backed by growth capital. Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪 - ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - 📄 Resumes must be submitted in English. - 🚫 Applications that do not meet these criteria will be automatically rejected.

• Serve as business owner for FRS teams supporting Amgen specialty benefit products • Manage collaborative work across PSP • Work cross functionally with other business units and internal partners to ensure maintenance of Amgen legal, regulatory, and compliance standards • Manage strategy, budget, and performance monitoring of FRS teams • Creation and MAC submission of above brand FRS materials, including trainings • Evaluate opportunities across the entire PSP portfolio

About the role As Going's Director, Lifecycle Marketing, you will own the strategy, execution, and performance of the member lifecycle for our 2M+ monthly active members across email, push, in-app, and web — from onboarding through winback. You will set the roadmap, own the lifecycle calendar, build the reporting that tracks our impact, and lead and develop the lifecycle team. This is a semi-technical leadership role: you'll be the senior owner of our Braze CRM and the go-to partner for Product, Engineering, and Data & Insights, while pushing the program toward AI-enhanced efficiency and automation at scale. Why we're hiring for this role now: As the world's favorite cheap flight alert platform, we're constantly looking for ways to improve our members' experience. By hiring a Director, Lifecycle Marketing we will significantly improve our members' experience from the moment they sign up and throughout their years of membership. You will report to the VP, Marketing. In the short term, you will - Develop a deep understanding of Going's Braze integration, lifecycle program, and marketing tech stack, identifying the highest-impact opportunities to improve member experience and business results. - Take ownership of the lifecycle calendar and campaign workflows, establishing clear intake, prioritization, QA, and conflict-free scheduling. - Build a consolidated view of lifecycle performance and establish a reporting cadence with leadership. - Get to know your team — their goals, strengths, and development areas — and establish your management rhythm (1:1s, rituals, priorities). - Publish a prioritized lifecycle roadmap and experimentation plan. In the long term, you will - Own the strategy, enhancement, and execution of the full lifecycle program. Including scaling personalized, omni-channel communications across email, push, in-app, and web that support the Going mobile app, website, and new-to-market product value. - Own performance and reporting end-to-end (onboarding through winback), continually improving key metrics like activation, adoption, engagement, retention, and LTV, and owning the dashboards that track and socialize results. - Apply AI to all relevant automated journeys to increase program performance and team efficiency. - Translate business goals into delivery requirements — data, segmentation, targeting logic, and dynamic content — partnering closely with Data, Product, and Engineering teams on technical projects. - Hire, mentor, and develop a high-performing lifecycle team that approaches problem-solving with a member-first mindset and a strong testing culture. What you know Required: - 8+ years in lifecycle/CRM/retention marketing for B2C brands (ideally a consumer app or subscription business), with 3+ years leading and developing people. - Proven ownership of an end-to-end lifecycle program across multiple channels (email, push, in-app, web), including calendar ownership and program governance. - Deep, hands-on expertise in Braze (or a comparable enterprise CRM) — Canvas, segmentation, behavioral triggers, and personalization/Liquid logic. - Strong analytical skills: cohort analysis, LTV modeling, A/B testing, and retention/funnel reporting. Comfortable building and socializing dashboards. SQL experience or willingness to learn. - Hands-on experience applying AI to lifecycle marketing — e.g., AI-driven personalization, send-time optimization, predictive segmentation, dynamic content, and automation — with the judgment to evaluate AI outputs against brand and quality standards and awareness of data privacy/governance. - Track record of partnering with Data, Product, and Engineering to ship technical projects; able to translate fluently between technical and non-technical stakeholders. - A strong copywriter who can write clear, on-brand, high-converting copy across email, push, in-app, and web. You're not a designer, but you write well, give sharp and constructive creative critique, and raise the quality bar across the team. - Proven campaign development chops — you can take a campaign from concept and brief through messaging, creative direction, and execution, and you partner effectively with designers (strong briefs, balancing brand voice with performance). - Outstanding project management and organization; a self-starter who balances multiple priorities and follows through. - Goal-oriented, with a track record of setting and achieving long-term performance metrics. Thrives in a fast-paced startup environment, wearing multiple hats and working on a breadth of projects. - You're legally authorized to work in the United States and able to work US-hours. Preferred: - Experience at a consumer subscription or membership business; experience scaling lifecycle for a mobile app. - Experience building toward an AI-native or highly automated lifecycle system. - Familiarity with CDPs, deliverability, and the broader lifecycle/orchestration tech stack. Benefits & Perks you'll love… - The salary for this role starts at $175,000 + equity - 100% remote work environment - Annual team retreats, with past destinations including Scottsdale, Washington D.C., Vancouver, and Mexico City. - Open vacation policy, with a 15-day minimum - Comprehensive health, vision, dental, and life insurance - 401(k) with a 5% match - $750/quarter remote work, wellness, and wisdom stipend - Up to 12 weeks of paid family leave - Meetup stipend when you cross paths with a co-worker - Continuing education & development reimbursement - Challenging problems to solve and an awesome team to collaborate with every single day

• Owning every word that goes out — subject lines, body, CTAs — across email and SMS • Turning a solid technical setup into a channel people actually look forward to hearing from • Building lifecycle flows that feel like a conversation, not a drip someone got trapped in • Writing for a college-age audience in a voice that feels made for them, not blasted at them • Bringing a real point of view on performance — not just reading the numbers, but knowing what they're telling you to do next • Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments • Work with our brand and creative teams on design and copy so every send feels on-brand • Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time • Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them • Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing • Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS • Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table • Own segmentation: define the audiences and journey logic that decide who gets what, when • Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box • Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation • Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance • Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data • Bring a point of view: not just 'open rate was 28%,' but 'here's what that tells us about the subject-line approach, and here's what I'm testing next'