GEOTAB

• Driving, and executing joint marketing strategy and go-to-market planning across all aspects of the marketing mix: merchandising, sales tools, training, media publications, digital, events, etc. • Building and growing marketing relationships to influence partner mindshare for ATL and BTL initiatives. • Leverage data-driven sales, operations and management strategies to inform and scale marketing campaigns and channel programs. • Communicate internally the needs of the channel to help influence decision making. • Identify and develop required marketing assets to support marketing strategy and promote joint offerings. • Manage annual budgets and reporting against key metrics such as expected and actual outcomes. Track, measure and report marketing program success. • Lead creative campaign briefing discussions with partner contacts, with ability to drive influence with partner leadership and partner agencies. • Serve as an expert of both Geotab and partner brands, ensuring all activity delivers joint value outcomes and adheres to all privacy and data protection compliance requirements. • Facilitate roundtables, customer briefings and other forums to develop customer advocacy and VOC.

• Provide design support for the New Product team, analyzing user's requirements, defining product specifications, field and simulation testing • Support customers with technical details, technical specifications and data requirements based on Geotab product offerings • Support sales with technical applications based on requirements from Resellers / Customers • Support Installation partners and their installers real time when necessary • Provide specific technical installation requirements and wiring schematics • Stay relevant to new advances in technology and be flexible to adapt to the growing market demands • Be innovative through researching and presenting new ideas • Create and Implement Installer Certification Tests • Update modules with latest Geotab Product information • Participate in installer performance evaluation and audits • Ensure company installation quality standards are communicated and adhered to in the field • Update all installation documents and product guides with latest information • Work with installers to ensure they understand and use the Field Services department price list for installation services • When required, perform installations in the field as a part of an installation demonstration, installation training or Pilot projects • Create Installation videos and guides by taking photo sets and video content in conjunction with our L&D Teams • Send out feedback surveys, support Field Services invoicing processes, and update the ticketing system • Continually seek and suggest methods to improve both internal and external systems and processes within the organization, especially as related to installations and onsite services • Source and qualify new installation partners • Resolve installer issues and concerns • Support Geotab global strategic initiatives

• Establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation. • Orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts. • Developing cohesive narratives that elevate market perception. • Managing the end-to-end execution of marketing launches. • Work closely with Geotab's Marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, and external creative agencies and vendors.

• Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers. • Act as the central “quarterback” for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline. • Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives. • Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio. • Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs). • Define and track KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution. • Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.

Role Description Geotab is seeking an AVP, Sales Enablement who will be responsible for defining and leading the global sales enablement strategy, ensuring the sales organization is equipped with the capabilities, tools, and frameworks required to drive revenue performance, product adoption, and execution excellence across all segments and regions. This role leads the product-aligned sales enablement organization, overseeing enablement pillar leads and ensuring strong alignment across Product, Product Marketing, Revenue Operations, and Sales Leadership. What you'll do: - Establish consistent enablement standards, scalable readiness programs, and unified messaging frameworks across the portfolio. - Work closely with Product, Product Marketing, Revenue Operations, and Sales Leadership teams to translate business strategy into structured enablement programs. - Define and lead the global sales enablement strategy aligned to revenue generation priorities, go-to-market initiatives, and business growth objectives. - Oversee product and solution enablement across Geotab’s portfolio, ensuring consistent positioning, messaging, and execution across all product areas. - Establish and oversee a structured, global go-to-market readiness model to ensure Sales is fully prepared ahead of product launches. - Oversee the development and governance of sales enablement programs including onboarding, product enablement, sales skills, and certification frameworks. - Partner with Revenue Operations to drive adoption of sales processes, systems, and tools including CRM and AI capabilities. - Establish and evolve the sales enablement operating model, including intake, prioritization, and roadmap management. - Define and implement a measurement framework that links enablement activities to business outcomes including pipeline, win rate, and deal velocity. - Partner closely with Sales Leadership to align enablement priorities to field needs and performance objectives. - Drive the integration of AI into sales enablement to support personalized learning, content discovery, and in-workflow guidance. Qualifications - 8 - 10 years of experience in sales enablement, sales operations, or go-to-market strategy. - 5 - 8 years of supervisory experience with a proven ability to lead large, cross-functional teams. - Experience in B2B technology, SaaS, IoT, or similar industries is strongly preferred. - Expertise in Global Strategy & GTM with experience defining and executing global strategies aligned to business goals. - Strong understanding of value-based selling and customer lifecycle enablement. - Strong ability to define metrics, interpret complex data, and build measurement frameworks. - Familiarity with sales technology stacks (CRM, enablement platforms) and understanding of AI integration. - Ability to translate high-level strategy into scalable operating models and execution frameworks. - Proven ability to influence senior stakeholders across Product, Sales, Marketing, and Operations. - Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) or enablement/AI-related certifications are considered an asset. Benefits - Flex working arrangements - Home office reimbursement program - Baby bonus & parental leave top up program - Online learning and networking opportunities - Electric vehicle purchase incentive program - Competitive medical and dental benefits - Retirement savings program Hiring Range $190,000 — $240,000 USD

• Lead and manage industry events for key portfolios of Geotab’s business, including pre-planning event execution and post-event reporting. • Manage vendor event budget. Handle invoicing for events and provide accurate timely budget reports. • Lead elements of Geotab’s marquee annual event, Geotab Connect. Work alongside Business Development, Segment Managers, Product, and other internal teams as required. Support in day-to-day liaison with production vendors. • Research, evaluate and recommend strategic software solutions that create efficiencies, cost savings and established process that deliver business needs (ie. iCapture, Sendoso, Cvent etc.) • Monitor and understand industry trends, identify issues and opportunities and provide recommended action to appropriate stakeholders, gather, integrate information/research and interpret existing views of the target audience to support the development of future events. • Maintain and build a comprehensive database of industry contacts, vendors, and venues. • Develop event-specific organizational tools such as production timelines, contact lists, on-site deliverables schedule and ensure all internal and external individuals supporting designated events/projects are in alignment. • Manage, oversee and develop relationships with external vendors (Skyline, metroConnections etc.) and align services and production with internal company brand guidelines, budgets and strategic business goals. • Consult with stakeholders in Revenue Generation (Sales), to ensure strategic alignment of goals and provide recommendations on event-related sales activities • Align with leaders in implementation of Saleforce.com and Marketing Cloud campaign structures and associated lead tracking and lead nurture automation processes to identify ROI results for every event. • Lead event specific content creation, communications, and materials for pre-event, execution, and post-event stages including outbound email, social media campaigns, videos, presentations, collateral, signage, etc. • Actively update the company-wide global events calendar, keeping all details up to date and accurate. • Deliver programs and events to a high level standard of execution and encourage innovation and creativity in event planning and execution. • Support Geotab global strategic initiatives. • Maintain a high level of customer satisfaction to ensure retention and growth of business through repeat events and developed relationships.

• Managing a dedicated portfolio of customers, guiding them through onboarding, adoption, and ongoing success with Geotab's telematics ecosystem • Assessing each customer's unique operational needs and delivering tailored onboarding plans and ongoing support to drive product engagement and device activations • Maintaining detailed records of customer interactions in Salesforce • Monitoring customer health to identify improvement opportunities • Processing inbound Add-On order requests • Working closely with Partner Account Managers and internal teams to escalate complex issues and communicate customer feedback

• Managing a dedicated portfolio of customers • Guiding them through onboarding, adoption, and ongoing success with Geotab's telematics ecosystem • Assessing each customer's unique operational needs and delivering tailored onboarding plans • Providing MyGeotab technical training and ongoing support to drive product engagement and device activations • Maintaining detailed records of customer interactions in Salesforce • Monitoring customer health to identify improvement opportunities • Processing inbound Add-On order requests • Working closely with Partner Account Managers, leadership, and cross-functional internal teams to escalate complex issues

• As a Solutions Engineering your key area of responsibility will be involved in the development and customization of solutions using Geotab’s open platform to meet unique requirements, support partners and customers to overcome their business challenges, drive Geotab’s strategies, develop tools and educational content, and help identify gaps in the product ecosystem. • You will need to work closely with a variety of stakeholders within our sales channels, customer care, product management and other solutions engineering teams. • To be successful in this role you will be a customer-focused professional with strong communication and presentation skills, including the ability to articulate complex concepts to both technical and non-technical audiences. • In addition, the successful candidate will have effective problem-solving and critical thinking abilities, strong time management and organizational skills to manage multiple projects simultaneously, and a desire to stay relevant with emerging technology while adapting to growing market demands.

• Develop and maintain expert-level knowledge of the Geotab ecosystem, serving as a Subject Matter Expert (SME) to empower end-users and partners and enhance their understanding of Geotab solutions. • Engage and collaborate with strategic partners and key end-users to optimize their utilization of Geotab's technology, products, and solutions, tailoring the approach to meet their complex and specific needs. • Collaborate with the Geotab revenue generating teams as a key technical resource to identify and deliver effective solutions for customer challenges, by working closely with them and their partners, contributing to sales growth, ecosystem expansion and customer retention. • Drive revenue growth by translating complex technical capabilities into tangible business value for prospective clients. Conduct in-depth discovery and requirements analysis to design and deliver compelling technical demonstrations and pilots that directly align with customer needs and accelerate deal closure. • Ensure partner and end-user satisfaction through prompt and accurate service, bolstering internal team support by providing additional insights and know-how. • Support Geotab’s partner upskilling, driving them towards excellence to support customers across unique channels, using best practices, and leveraging a deep understanding of industry verticals. • Assess and analyze complex partner and end-user business challenges, identifying Geotab’s viability and proposing alternative approaches when necessary. • Contribute to the continuous improvement of the company's offerings by providing partner and end-user feedback, providing opportunities to collaborate with Product. • Keep and maintain accurate documentation and records of customer/partner engagements, complex solution designs and deliverables by following department processes and procedures. • Manage high-impact projects, highly strategic customers/partners, collaborating closely with partners, third-party integrators, and customers to ensure seamless implementation, deployment, and success. • Create and contribute to processes and procedures, handle escalations, identify areas for change and drive the change. • Mentor and support Solutions Engineers and other team members, sharing knowledge, expertise, and best practices to promote skill development and professional growth.