• Establishing and driving a scalable integrated marketing strategy with cohesive and compelling market activation. • Orchestrating cross-functional collaboration amongst Marketing teams to align GTM efforts. • Developing cohesive narratives that elevate market perception. • Managing the end-to-end execution of marketing launches. • Work closely with Geotab's Marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), Strategic Communications, and external creative agencies and vendors.

• Lead the end-to-end strategy and execution for major marketing and product launches, transitioning the organization from ad-hoc releases to a predictable cadence that aligns with revenue and market drivers. • Act as the central “quarterback” for ensuring frictionless execution across marketing teams (Product Marketing, Digital, Creative, Channel, and Regions), to deliver unified campaigns that accelerate the pipeline. • Partner with Strategic Communications and Product Marketing to craft high-level themes into compelling, solution-based market narratives. • Design campaigns that specifically target the early stages of the buyer journey (Awareness/Consideration), utilizing new microsites and digital channels to capture research traffic, and influence mid and bottom funnel to improve the "Lead" to "Closed Won" ratio. • Integrate AI-driven tools and strategies into plans to dominate share of voice in critical categories and positively influence Geotab’s sentiment and visibility against competitors in Large Language Models (LLMs). • Define and track KPIs for launch success, moving beyond first or last touch attribution models to identify leading and lagging indicators, trends, sentiment analysis, time-to-close acceleration, and multi-touch attribution. • Manage relationships with external creative agencies and vendors to support campaign scale, ensuring high-quality asset production.

• Develop and execute strategic Account-Based Marketing (ABM) programs for named enterprise accounts. • Partner with Sales and Customer Success to support account growth, expansion opportunities, and executive engagement. • Build industry-specific marketing strategies and messaging for Industrial & Energy and Technology, Media & Communications. • Develop customer-facing thought leadership, case studies, executive content, and industry campaigns. • Lead executive engagement initiatives including Customer Advisory Boards, executive briefings, CXO roundtables, and executive events. • Build and scale customer advocacy programs including references, testimonials, webinars, conference speakers, and success stories. • Partner with Product Marketing, Field Marketing, Demand Generation, Marketing Operations, and Analyst Relations to execute integrated customer marketing programs. • Measure program success through expansion pipeline, Net Revenue Retention, executive engagement, advocacy production, and strategic account growth. • Proven ownership of an account-level number — influenced/sourced expansion pipeline and NRR contribution — rather than lead volume. • Experience marketing to multi-buying-center accounts (security, IT, cloud, app dev, OT).

Role Description We are seeking a highly analytical, business-minded Head of Growth Marketing to take complete strategic and execution ownership of our e-commerce division. Reporting directly to the Founder, your mission is to transition our current marketing operations away from external agencies, stabilize our systems, and scale our Shopify sales. As a true partner in their growth, you will be the absolute driving force behind their e-commerce strategy. In the beginning, this means rolling up your sleeves to launch performance campaigns, fine-tune their automated emails, and polish their Shopify store. Key Responsibilities - Take over all media buying, lifecycle marketing, and search strategy from legacy agencies, driving hands-on execution across channels in the initial phases. - Audit and optimize the Shopify ecosystem to increase conversion rates, improve average order value, and eliminate cart abandonment. - Build, manage, and optimize paid acquisition campaigns across Meta Ads, Google Ads, and other key social platforms. - Deploy and manage email and SMS marketing automation flows using Klaviyo and conversational AI tools (like Overjoy.ai). - Design and execute SEO and AI Engine Optimization (AEO) strategies to capture organic search traffic. - Build and maintain bi-weekly performance dashboards to track essential KPIs like CAC, ROAS, LTV, and margins. - Draft standard operating procedures (SOPs) and build a hiring plan to recruit and manage future marketing specialists as the department grows. Qualifications - 7+ years of hands-on e-commerce experience scaling physical DTC products in the U.S. market. - Communicate with proficient written and verbal English skills to confidently author marketing copy, write SOPs, and present reports. - Strong, hands-on experience running paid ad campaigns directly within Meta Ads Manager and Google Ads. - Deep familiarity with building, managing, and optimizing e-commerce storefronts on Shopify. - Proven experience building and managing lifecycle workflows and automated flows inside Klaviyo. - Independent, results-driven owner's mindset to comfortably manage revenue targets and department budgets. - Experience with gardening, lawn care, CPG, or seasonal outdoor products is a huge plus, but definitely not a dealbreaker. Benefits - Salary: $4,000+ per month. - Paid Time Off: 7 days of scheduled PTO plus 5 paid sick days per year (with room to double based on tenure). - Observed Holidays: Fully paid U.S. federal holidays off to keep you aligned with our core operating schedule. - 100% Remote: Complete location independence, working from your home office anywhere within Latin America. - High Impact: The opportunity to build, lead, and establish a brand-new e-commerce department from scratch, backed by growth capital. Eligibility Criteria - This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪 - ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered. - 📄 Resumes must be submitted in English. - 🚫 Applications that do not meet these criteria will be automatically rejected.