• Own the creation, organization, and continuous improvement of the training, content, and tools our sales and customer success teams rely on. • Account-based Content Development & ROI Modeling - build and maintain a sales content library tailored to key buyer personas. • Develop compelling and personalized business cases for health system decision-makers. • Partner with Product Marketing to ensure assets reflect current features, pricing, and positioning. • Maintain version control and content governance. • Drive AI into sales team's daily habits and own the knowledge base that powers the AI. • Collaborate with Sales leadership to assess gaps in rep knowledge and design targeted enablement programs. • Create and drive the adoption of training materials and programs for sales knowledge. • Serve as a liaison between Sales, Marketing, Product, Clinical Informatics and Customer Success to close knowledge gaps. • Look after content utilization, rep engagement, and track pipeline influence metrics.

• Provide essential support for the Commercial Sales Team: addressing inquiries related to sales workflows and product information, and delivering insightful reports to help the Management Team make informed decisions • Review, evaluate, and update current sales processes, implementing market best practices and transforming insights into actionable plans • Collaborate with cross-functional teams to align sales processes with organizational goals • Improve the clarity and accuracy of data in our CRM and maintain process documentation • Conduct market research in new areas to support expansion into new regions • Manage tools, licenses and the seamless transition to new instruments • Execute automated outreach campaigns, using platforms like LinkedIn to identify high-potential leads and support the Commercial Sales team in connecting with them • Support onboarding processes for new sales hires

• Own the full revenue operations backbone: from HubSpot and Salesforce configuration to the dashboards leadership uses to run pipeline reviews and forecast calls. • End-to-end administration of HubSpot and Salesforce: configuration, workflows, automation, data hygiene, integration health, and user support across Marketing and Sales. • HubSpot–Salesforce integration: field mapping, lead-to-opportunity handoff, lifecycle stage alignment, and deduplication. • Sales process governance in Salesforce: stage definitions, validation rules, pipeline hygiene, and forecast accuracy. • Marketing operations in HubSpot: lead scoring, campaign attribution, lifecycle automation, and connecting marketing activity to pipeline and revenue. • Own and manage all digital marketing channels, ensuring alignment with the marketing team's strategies. • Oversee and execute website updates (WordPress or similar CMS) to keep the site current and aligned with marketing campaigns. • Lead SEO strategy and execution to improve organic visibility and search rankings. • Build and maintain BI dashboards the executive team uses for pipeline reviews, board updates, and forecast calls, using Power BI, Tableau, Looker, or native CRM reporting. • Define and track GTM KPIs: MQLs, SQLs, pipeline coverage, conversion rates by stage, win rates, sales cycle length, and campaign ROI.

• Serve as the strategic advisor to regional sales teams on complex deal structures, pricing, and commercial terms to maximize profitability and alignment with corporate goals. • Drive cross-functional alignment (Sales, Legal, Finance, and Operations) to move deals from creation through approval to final closure, resolving exceptions. • Improve the regional deal management process to boost governance, and commercial velocity. • Conduct financial modeling, margin analysis, and pipeline tracking by CRM to deliver data-driven insights for negotiations and sales forecasting. • Review contract documentation to ensure total compliance with company policies, accurate revenue recognition and agreement. • Implement tracking mechanisms to ensure closed deals achieve projected financial targets, identifying variances and optimization opportunities. • Translate complex data into clear summaries and recommendations for senior leadership, while mentoring junior team members on deal desk best practices.