AvaSure

• Own customer outcomes across a portfolio of accounts. • Lead strategic planning sessions and business reviews. • Lead customer onboarding, adoption, and engagement milestones. • Build strong relationships across operational and managerial levels. • Track adoption and performance metrics to identify risks and opportunities. • Partner across functions to resolve issues and surface enhancements. • Promote customer advocacy (references, case studies, etc.). • Support growth by identifying upsell or expansion potential. • Deliver on performance targets tied to retention, expansion, and CSAT and NPS.

• Own the creation, organization, and continuous improvement of the training, content, and tools our sales and customer success teams rely on. • Account-based Content Development & ROI Modeling - build and maintain a sales content library tailored to key buyer personas. • Develop compelling and personalized business cases for health system decision-makers. • Partner with Product Marketing to ensure assets reflect current features, pricing, and positioning. • Maintain version control and content governance. • Drive AI into sales team's daily habits and own the knowledge base that powers the AI. • Collaborate with Sales leadership to assess gaps in rep knowledge and design targeted enablement programs. • Create and drive the adoption of training materials and programs for sales knowledge. • Serve as a liaison between Sales, Marketing, Product, Clinical Informatics and Customer Success to close knowledge gaps. • Look after content utilization, rep engagement, and track pipeline influence metrics.

• Travel to customer sites to deliver onsite clinical implementation support, go-live activities, and customer program upgrades for new low to moderately complex customer programs and existing customer upgrades. • Deliver instructor-led education and hands-on product training to clinical staff, super users, and hospital leadership. • Provide onsite coaching, troubleshooting, and end-user guidance to promote confidence and successful adoption of AvaSure solutions. • Collaborate with internal and customer stakeholders to address implementation needs, resolve barriers, and support successful program adoption. • Document implementation activities, clinical observations, and maintain internal records (e.g., hospital data, reports, outcomes). • Maintain current knowledge of AvaSure solutions. • Ensure compliance with credentialing and administrative requirements.

• Lead the architecture and end-to-end execution of the ML lifecycle - data strategy, model development, deployment, and continuous operation - primarily for computer vision and LLM/agentic systems • Own the MLOps foundation: training and deployment pipelines, model serving, CI/CD for models, and reproducible experimentation • Set and enforce standards for model accuracy and quality (evaluation frameworks, offline and online metrics, regression testing of models, and A/B testing) and hold the team to defined targets • Ensure production AI systems are scalable and highly available: define service-level objectives for latency, throughput, and uptime, and establish monitoring, drift detection, alerting, and rollback practices • Plan and manage team workload: delegate tasks, set daily, weekly, and monthly goals, and track progress against them • Partner with product, data engineering, DevOps/infrastructure, and clinical stakeholders to align priorities and drive projects forward

• Independently manages AvaSure projects of moderate complexity from planning through closure. • Lead projects with an increasing emphasis on SaaS/Cloud-based programs. • Drive revenue recognition through execution of various project milestones. • Participates in the development of new project plans and project artifacts for New Products rollouts. • Lead team of project members to ensure timely completion of project tasks. • Implement and manage project changes. • Effectively communicates schedule and changes to all project stakeholders. • Prepares agendas, meeting notes, and project reports. • Define project tasks and resource requirements. • Share best practices with customer from both a clinical and technical standpoint. • Use appropriate tools to plan and schedule project timelines, tasks, milestones, and deadlines. • Execute on the project scope, goals, and deliverables for moderately complex projects. • Liaises between project members, cross-functional teams, external vendors, and other stakeholders to ensure deliverables, requirements, schedules, cost, and meeting plans are communicated. • Plans and facilitates project meetings to align the project team on current goals and scope. • Identifies risks and develops mitigation plans. • Coordinates travel and logistics for onsite tasks.

Role Description As a Sales Development Representative (SDR) for AvaSure, you will play a key role in generating new business opportunities for the company and helping hospitals around the US and Canada operate more effectively to help save lives. This position performs all outbound calling and emailing into potential prospects, including both cold leads and marketing qualified leads. This role will report to the director of demand generation on the marketing team but will work closely with both the sales and marketing team. Qualifications - Some college preferred - 1-3 years of experience in sales, customer success, or marketing preferred - Have worked on sales teams in the past or have a passion for sales or customer success - Excellent verbal and written communication skills - Experience in healthcare is a plus - Experience working in CRMs and sales automation tools is a plus Requirements - High degree of resilience, enabling you to bounce back from setbacks - Strive to grow and develop and never back down from a challenge - Team player who enjoys collaborating with other high performing team members to achieve ambitious goals - Unmatched work ethic; willing to make up for what you don't know with hard work - Extremely coachable and willing to receive and implement feedback Responsibilities & Essential Functions - Raise awareness and generate interest for AvaSure through cold calling, emails, and messaging through LinkedIn to prospective customers - Schedule initial discovery calls for AvaSure Sales Executives and do research on the accounts and people you are reaching out to - Meet or exceed assigned daily activity minimums of 80-100 calls that leads to 20 discovery calls executed - Provide constructive feedback on how to improve effectiveness and efficiency within the BDR role - Strategize with the sales and marketing team on new campaigns that will help generate new leads - Collaborate with team members to share and learn from best practices - Update Dynamics 365 daily including lead records, activity notes, account notes, etc. - Create email and call campaigns and execute them within the sales automation platform or CRM - Stay up to date with new products, services, pricing, etc. that AvaSure has to offer - Be accountable for meeting monthly sales quotas - Participate in sales meetings Supervisory Requirements - None Work Environment & Physical Demands - Must be able to sit for much of the workday with periodic walking and/or standing - Must be able to work in a home office environment - This role is primarily remote/hybrid, with travel required to corporate office quarterly Benefits - Base Salary $56,500 per year + Commission - AvaSure sponsored Medical, Dental & Vision - Safe Harbor 401K with Employer Matching up to 4% - HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans - Flexible Time Off Plan & Paid Holidays - Parental Leave - Generous Tuition & Continuing Education Reimbursement available - Employee Referral Bonus

• Serve as strategic lead for and own enterprise customer relationships • Develop and execute tailored customer success strategies • Facilitate EBRs with senior/executive stakeholders, highlighting value and ROI • Partner across Sales, Product, Clinical, and Support to align execution • Act as an escalation point for complex or urgent issues • Cultivate executive relationships and strategic alignment • Coach and mentor CSM peers to support team-wide excellence • Monitor and influence metrics such as NRR, CSAT, and adoption • Drive measurable outcomes tied to retention, expansion, CSAT/NPS and customer advocacy

• Manage planning and execution of project elements within time frame and budget. • Manage communication/actions around registration, travel, and programming communication throughout event. • Develop reporting tools utilizing registration software to gather information on attendee attributes and monitor registrations to aid in developing a strategy for event planning and post-event follow-up. • Coordinate and participate in venue walk-throughs. • Own event strategy and communicate with cross-functional teams to create an event strategy that meets company goals. • Proactive approach to handling issues and troubleshooting any emerging issues during the event. • Use analytical skills to do post event analysis to measure results of event ROI and effectiveness. • Research skills to identify event opportunities, understand the market, and generate interest. • Develop and execute social media strategy including efficiencies and optimizations within the Marketing team plan. • Work with our external contractor on creating and executing paid campaigns and tracking success. • Contribute to content on all of our social media channels (AvaSure.com, Facebook, LinkedIn, & YouTube). • Create compelling copywriting and edit content for various digital marketing efforts. • Conduct keyword research and implement SEO best practices to improve website traffic and search engine rankings. • Collaborate with various teams within the organization to meet marketing objectives and ensure consistent messaging and branding. • Stay updated with the latest market research, trends, and tools in digital marketing and make proactive recommendations for improvement. • Identify efficiencies and improvements in our event strategy including participant feedback. • Execute improvements after discussion and approval. • See the "big picture" and develop the strategy to meet objectives in all stages of event planning - project workflow, creative, marketing, production, A/V, vendor management, venue management, programming, etc. • Independently accountable for work output and productivity. • Marketing results reporting on monthly to management team.

• Lead the strategy, planning, and execution of AI-enabled digital marketing programs across paid media, GEO/SEO/SEM, email, marketing automation, web, and social channels. • Manage, coach, and develop Digital Marketing Specialists, Sales Development Resources and others related to lead generation - fostering strong performance, accountability, and continuous skill development. • Identify, implement, and optimize AI tools and technologies to enhance audience targeting, personalization, content performance, and campaign efficiency. • Partner with the Sr. Director of Marketing to translate business goals into scalable digital and AI marketing strategies. • Analyze campaigns, events, SDR performance using data, dashboards, and advanced analytics to deliver actionable insights and drive continuous optimization. • Reporting for demand generation performance lead, opportunity to close win/loss. • Oversee digital marketing budgets, ensuring efficient spend, ROI optimization, and performance tracking. • Collaborate cross-functionally with brand, content, sales, IT, and analytics teams to ensure integrated and consistent marketing execution. • Stay current on emerging AI, digital marketing, and MarTech trends, recommending innovations and best practices. • Ensure compliance with data privacy regulations, brand standards, and internal governance related to digital and AI initiatives. • Establish testing frameworks (A/B, multivariate, AI-driven experimentation) to continuously improve campaign performance and customer engagement.

• Identify launch objectives relative to organizational strategic objectives. • Develop goals for product launches that are aligned to those goals. • Establish project charters for new strategic products or features being released. • Act as chairperson for cross functional launch teams. • Develop product and feature launch plans with Key Performance Indicators. • Capture feature and documentation feedback based on Limited Release or early GA deployments. • Support creation of internal and external training collateral.