• Drive adoption and enforcement of sales processes and best practices across the revenue org — communicating changes clearly, following up on compliance, and escalating where needed • Own the operational rhythm of pipeline review calls: ensuring SFDC data is accurate and meaningful before every call, tracking follow-through on action items, and surfacing hygiene issues proactively • Serve as the first point of contact for reps and managers with process questions — territory administration, account routing, handoff procedures, and general ops support • Manage SFDC support cases and minor data cleanup in partnership with the GTM Engineering team; own the business-side of data governance • Coordinate ops onboarding for new revenue hires: tools access, process orientation, and playbook walkthrough. • Partner with Sales Enablement on training content from an operational perspective — ensuring what gets taught reflects how the systems and processes actually work • Serve as a point of contact for rep compensation questions: explain plan mechanics, translate variable pay into rep-level understanding, and de-escalate concerns with professionalism and patience • Build and maintain rep-facing comp resources: FAQs, worked examples, and plain-language plan summaries that reduce inbound questions over time • Own operational support for the post-sale renewal motion: renewal workflow coordination, CS/AM process documentation, and operational tracking of renewal and churn metrics • Partner with Customer Success and Account Management leadership on day-to-day operational needs — acting as the RevOps point of contact for post-sale process questions • Produce ad hoc and recurring operational reports for revenue leadership across both sales and post-sale motions

• Own the creation, organization, and continuous improvement of the training, content, and tools our sales and customer success teams rely on. • Account-based Content Development & ROI Modeling - build and maintain a sales content library tailored to key buyer personas. • Develop compelling and personalized business cases for health system decision-makers. • Partner with Product Marketing to ensure assets reflect current features, pricing, and positioning. • Maintain version control and content governance. • Drive AI into sales team's daily habits and own the knowledge base that powers the AI. • Collaborate with Sales leadership to assess gaps in rep knowledge and design targeted enablement programs. • Create and drive the adoption of training materials and programs for sales knowledge. • Serve as a liaison between Sales, Marketing, Product, Clinical Informatics and Customer Success to close knowledge gaps. • Look after content utilization, rep engagement, and track pipeline influence metrics.

• Provide essential support for the Commercial Sales Team: addressing inquiries related to sales workflows and product information, and delivering insightful reports to help the Management Team make informed decisions • Review, evaluate, and update current sales processes, implementing market best practices and transforming insights into actionable plans • Collaborate with cross-functional teams to align sales processes with organizational goals • Improve the clarity and accuracy of data in our CRM and maintain process documentation • Conduct market research in new areas to support expansion into new regions • Manage tools, licenses and the seamless transition to new instruments • Execute automated outreach campaigns, using platforms like LinkedIn to identify high-potential leads and support the Commercial Sales team in connecting with them • Support onboarding processes for new sales hires

• Own the full revenue operations backbone: from HubSpot and Salesforce configuration to the dashboards leadership uses to run pipeline reviews and forecast calls. • End-to-end administration of HubSpot and Salesforce: configuration, workflows, automation, data hygiene, integration health, and user support across Marketing and Sales. • HubSpot–Salesforce integration: field mapping, lead-to-opportunity handoff, lifecycle stage alignment, and deduplication. • Sales process governance in Salesforce: stage definitions, validation rules, pipeline hygiene, and forecast accuracy. • Marketing operations in HubSpot: lead scoring, campaign attribution, lifecycle automation, and connecting marketing activity to pipeline and revenue. • Own and manage all digital marketing channels, ensuring alignment with the marketing team's strategies. • Oversee and execute website updates (WordPress or similar CMS) to keep the site current and aligned with marketing campaigns. • Lead SEO strategy and execution to improve organic visibility and search rankings. • Build and maintain BI dashboards the executive team uses for pipeline reviews, board updates, and forecast calls, using Power BI, Tableau, Looker, or native CRM reporting. • Define and track GTM KPIs: MQLs, SQLs, pipeline coverage, conversion rates by stage, win rates, sales cycle length, and campaign ROI.