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Acorns

Invest for your future. Save for Later. Earn more money. Spend smarter. #GrowYourOak www.acorns.com

Brand Marketing Manager

Brand ManagerBrand ManagerFull TimeRemoteSeniorTeam 201-500Since 2012H1B SponsorCompany SiteLinkedIn

Location

California

Posted

1 day ago

Salary

$142K - $155K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Brand Marketing Manager

Acorns

• Help lead Acorns and Acorns Early in shaping, shipping, and scaling the brand at a pivotal moment in our growth. • Lead high-impact brand marketing campaigns, execute content creator strategy, and bring integrated activations to life with speed, creativity, and founder-level energy. • Jump in headfirst to help us grow our brand platform, scale upper-funnel reach, bring new products to market, and deepen our connection with young investors and parents. • Build Integrated Campaigns: Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels. • Write Creative Briefs & Positioning: Craft exceptional brand positioning, creative briefs, and marketing plans that connect cultural moments directly to the Acorns brand mission. • Execute End-to-End: Own the campaign lifecycle from original ideation through execution and post-launch optimization, ensuring total precision in delivery. • Leverage Emerging AI Tools: Proactively integrate AI tools and workflows into the creative development process to scale content production, increase campaign agility, and explore innovative storytelling mediums. • Manage Agencies & Partners: Confidently represent the Brand Marketing team with external agencies, creators, and internal leadership, successfully navigating legal and compliance requirements. • Drive Creator Marketing: Support full-funnel creator and influencer marketing strategies from high-level brand awareness down to conversion-driven demand.

Job Requirements

  • 6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management.
  • Proven track record of executing multi-channel, social-first integrated campaigns from the ground up.
  • Impeccable strategic judgment and a deep understanding of internet culture, social trends, and community building.
  • Strong cross-functional collaboration skills to seamlessly collaborate with creative, legal, compliance, and agency relationships.
  • Thirst for delivering game-changing products and campaigns that redefine how families look after their financial wellness.
  • Exceptional drive and precision in delivery, with the agility to project manage and prioritize under tight timelines. You do not shy away from a contract, workback schedule or compliance review.
  • AI Curiosity & Aptitude: A strong interest and hands-on agility in applying generative AI tools across workflows—from copy ideation to content asset generation—to amplify output and speed.
  • Analytical curiosity to comfortably apply data, learnings, and insights to inform strategy that drives our goals and measure performance.
  • A belief that your work is tied to your life's mission and optimism about the potential of societal change.

Benefits

  • Competitive salary and stock options
  • A comprehensive benefits package for you and your family
  • Flexible work location, hours, and paid time off
  • 401(k) matching
  • Monthly Acorns account contribution & GoHenry account for your family
  • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth
  • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform)
  • Roots Leadership Program for Emerging Leaders
  • Community week onsite gatherings and various virtual events
  • Talented and motivated team members who care deeply about one another, our mission, and our customers.
  • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

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