Plein Air Agency

• Own digital media strategy implementation, execution, and performance for a key enterprise client • Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns • Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms • Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms • Translate campaign performance data into clear insights and strategic recommendations for clients • Serve as a primary contact for digital media performance, confidently presenting performance, insights, and recommendations • Support the larger digital media team with campaign across the agency builds, monitoring & reporting

• Own digital media strategy implementation, execution, and performance for a key enterprise client • Work cross-functionally with Clients, Brand Managers, Business Analytics, Creative and Media Planners to execute campaigns • Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP platforms • Monitor campaign performance and spend pacing for dozens of campaigns across multiple buying platforms • Translate campaign performance data into clear insights and strategic recommendations for clients • Serve as a primary contact for digital media performance, confidently presenting performance, insights, and recommendations • Support the larger digital media team with campaign across the agency builds, monitoring & reporting

• Proactively generate top-of-funnel opportunities within an existing client base • Identify whitespace and develop strategic hypotheses for growth across accounts • Lead early-stage discovery and shape client thinking around new opportunities • Build and maintain a healthy, forward-looking pipeline through consistent outreach and engagement • Partner cross-functionally to bring the right solutions to market at the right time • Guide opportunities through the sales cycle, from initial idea to closed deal • Leverage data and insights to prioritize efforts and refine business development strategy

• Support campaign build and execution across Email, SMS, Push, and In-App — managing setup, QA, scheduling, and deployment within platform tools. • Maintain the omnichannel marketing calendar, tracking upcoming campaigns, deadlines, and dependencies to keep execution on schedule. • Assist in the development of creative briefs by gathering background information, audience parameters, and campaign objectives from the Account Manager. • Coordinate creative review and approval workflows, routing assets between internal teams and flagging feedback clearly and on time. • Build and QA campaign audiences and segmentation logic in platform tools, ensuring targeting parameters match the approved strategy. • Pull and compile campaign performance reports, organizing data clearly to draw insights and present to clients. • Monitor live campaigns for delivery issues, anomalies, or errors — escalating quickly and helping troubleshoot with platform and data teams. • Support A/B test setup and tracking, documenting test parameters, results, and next steps as directed by the Account Manager.

• Proactively generate top-of-funnel opportunities within an existing client base • Identify whitespace and develop strategic hypotheses for growth across accounts • Lead early-stage discovery and shape client thinking around new opportunities • Build and maintain a healthy, forward-looking pipeline through consistent outreach and engagement • Partner cross-functionally to bring the right solutions to market at the right time • Guide opportunities through the sales cycle, from initial idea to closed deal • Leverage data and insights to prioritize efforts and refine business development strategy

• Generate clear ideas and concepts across media • Produce sketches, storyboards, and roughs to visualize ideas • Understand marketing initiatives, strategic positioning, and target audience • Take work from concept to final execution • Present completed ideas to team members and clients • Stay interested in advertising and culture • Help push your team towards great work

• Lead Client Project Meetings • Operationalize Project Plans • Own Client QA Process • Align with Product Delivery • Ensure clear and defined UX and UI • Manage Content Inputs • Manage the client feedback process • Participate in Weekly Allocation and Roadmap Meetings • Improve the Process

• Maintain key client communications • Deliver clear guidelines for the team to follow when executing a project • Review product delivery to make sure it meets client expectations • Raise flags when projects shift off track or are unlikely to meet expectations • Bring the team together when focus is required to solve key problems in a timely manner • Build requirements and "definition of done” for new projects and added scope

• Act as a strategic partner to clients, aligning solutions to their business and marketing goals • Leverage agency processes to identify expansion opportunities across services, technology, and strategy • Lead client engagements from discovery through execution, coordinating internal teams and stakeholders • Collaborate cross-functionally to drive strong client outcomes, retention, and long-term value • Maintain a clear, organized view of client opportunities and initiatives using a thoughtful, data-informed approach

• Grow and expand relationships within an existing client base • Partner closely with internal teams to identify and propose opportunities • Tailor solutions to each client’s unique business goals • Develop strategic processes to help client partners learn and identify cross-sell/up-sell opportunities • Manage sales cycles by coordinating internal teams and guiding clients through your pipeline • Collaborate cross-functionally to improve client outcomes and long-term value • Proactively build and forecast pipeline with a strategic, data-driven approach